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July 9, 2025 41 mins

In this conversation, Malcolm Bruce, CEO of Edmonton Global, discusses the establishment and impact of the regional economic development organization.

He shares insights on the strategies employed to attract foreign direct investment, the collaborative efforts of various stakeholders, and the operational components that have contributed to the organization's success.

Bruce emphasizes the importance of a unified approach to economic development and the long-term vision for the Edmonton Region.

Key Takeaways

  • Edmonton Global aims to transform the region's economy through foreign direct investment and export support
  • The establishment of Edmonton Global was a multi-year process involving collaboration among municipalities.
  • A data-driven approach is essential for identifying globally competitive sectors
  • Key sectors for investment include clean energy, agriculture, artificial intelligence, health sciences, and global logistics
  • Collaboration with local municipalities is crucial for identifying and supporting businesses.

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