Episode Description:
In this episode, we explore the application of behavioral psychology in marketing strategies with Ellza Malok (https://linkedin.com/in/ellzamalok), a principal at ExecHQ (www.exechq.com). Join us for an insightful discussion as we delve into the intricacies of leveraging psychological principles to build trust and influence purchase decisions for impactful growth. Discover effective tactics for crafting psychology-based messaging that enhances credibility and resonates with target audiences.
To schedule an introductory call with Ellza use this link: https://calendly.com/ellza-malok/consultation-with-ellza-malok
Ellza Malok Bio:
Ellza Malok is a principal and CMO recognized for her data science background and expertise in behavior science research. Ellza's expertise has led her to scale and transform organizations comprehensively, from optimizing marketing and sales functions to enhancing intelligence departments, resulting in holistic organizational growth. With a passion for psychology-based approaches, Ellza leads the International Group and co-chairs the marketing group at ExecHQ. Based in Chicago, Ellza's global reach extends across Europe and the Middle East, where she supports clients in navigating the complexities of business growth and evolving their organizations to their next phase. As a refugee immigrant to the US from Kosovo, Ellza's journey has instilled in her a unique outlook on the differences between perception, data, and reality, driving her dedication to empathetically understanding perspectives, thus ensuring impactful results through strategic marketing initiatives.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
CrimeLess: Hillbilly Heist
It’s 1996 in rural North Carolina, and an oddball crew makes history when they pull off America’s third largest cash heist. But it’s all downhill from there. Join host Johnny Knoxville as he unspools a wild and woolly tale about a group of regular ‘ol folks who risked it all for a chance at a better life. CrimeLess: Hillbilly Heist answers the question: what would you do with 17.3 million dollars? The answer includes diamond rings, mansions, velvet Elvis paintings, plus a run for the border, murder-for-hire-plots, and FBI busts.