Pivoting Your Business

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Pivoting Your Business

• If you’ve been setting lofty, long-term goals and not seeing the progress that you’d expected, it may be time to consider pivoting your business.
• It is human nature to procrastinate and take the first few days of the month off after a long-fought battle the previous month, which is likely what your employees are doing.
• If you’ve already analyzed the other parts of your business, realistically your problem may be with the way your company sets goals!

Analyzing Goals & Objectives

• When a corporation begins to outline monthly goals, it plays into an employee’s natural urge to let the beginning of the month slide by and then “cram for the exam” at the end of the month.
• Some seasoned veterans even derive satisfaction from pulling a project together out of thin air, at the last minute.
• Even if you are able to capitalize on your procrastination a few months in a row, it does not mean that your decision-making process is sound.
• While we all know that is an unrealistic goal at first, striving to be ahead of the curve will always prove to be beneficial.

The Process Moving Forward

• Is it possible to pivot a company’s process to improve sales goals? From experience, we have discovered that turning your monthly or yearly goals, and objectives into daily goals can be extremely beneficial.
• By talking about daily goals and asking critical questions, your team will begin to discover distinctions, issues, and solutions that will move goals forward.
• While occasionally the solutions do appear all at once, more times than not they will reveal themselves over a period of a few months.

Conclusion

• Problems do not get solved just by looking at them. As a business owner, you have to investigate and probe.
• By having conversations with your team every day and diving deep into the reasons that certain goals are not being achieved, you will notice that the tides will begin to change.

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