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July 12, 2023 19 mins

Does your business have what it takes to attract private equity firms? In the second episode of "Exit This Way," we have the pleasure of hosting Michael Schuster, Managing Director of Cross Keys Capital, a leading investment banking firm. Michael focuses on lower and middle-market sell-side Merger & Acquisition engagements for entrepreneurial and family-owned businesses greater than $2 million of EBITDA.

Join us as we dive into the lower and middle M&A marketplace with Michael. We'll discuss the importance of business readiness and attractiveness and how it can impact an eventual sale. Michael will share insights and key value drivers that a business must have to acquire the highest amount the market is willing to pay. 

We'll also explore challenges and stories around the lower and middle M&A marketplace. Michael will provide practical tips and strategies for navigating the marketplace and how his 25+ years of entrepreneurial experience enables him to identify with lower and middle-market companies. Michaels's background allows him to understand the complexities of preparing a business to enter the marketplace for an eventual sale. Whether you're a business owner, advisor, exit planning professional, or simply interested in learning more about the importance of business readiness and attractiveness in today's M&A marketplace, this episode is packed with valuable information and actionable advice from an industry expert.

Tune in to learn more about how Michael Schuster's prior entrepreneurial experience has led to successful exit strategies for several sales, leasing, manufacturing, and distribution businesses. Don't miss this opportunity to gain valuable insights from an influential hands-on advisor in the current M&A marketplace, only on "Exit This Way."

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