Join host Will Troup on the Expanding Local Podcast as he interviews Andrew Lee Jenkins, founder of Catalyst RVA Marketing, to explore the ethical challenges faced by home service contractors in the digital marketing world. Andrew shares his experiences with agency pitfalls, reveals best practices for website optimization, and explains how a careful balance of SEO, local search, and backlinks can deliver real results. He also highlights the importance of customer experience, collecting reviews, and building a transparent, trustworthy online presence.
From leveraging your Google Business Profile to understanding the difference between black hat and white hat tactics, Andrew emphasizes the value of an honest approach to digital strategy. Listen in for tips on developing long-term relationships within your community, incorporating video marketing, and evaluating the effectiveness of local services ads for lead generation. Plus, learn why tracking analytics is the backbone of any successful marketing plan—especially for home service businesses striving to stand out in a crowded marketplace.
In this episode, you’ll discover:
- How to identify and avoid unethical marketing practices
- Key insights for website optimization that drives leads
- The role of customer experience and reviews in building brand authority
- Best practices for optimizing your Google Business Profile
- Ways to use community engagement and video marketing to connect with local audiences
- The importance of tracking analytics and focusing on measurable results
Don’t let shady tactics jeopardize your business. Equip yourself with the knowledge you need for sustainable, ethical marketing success in the home service industry.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!