Join host Will Troup on the Expanding Local Podcast as he chats with Andrew Napier, founder and CEO of Pursuit of Happiness Marketing. Andrew reveals how he transitioned from the automotive industry to running a successful marketing agency that empowers home service businesses through video sales letters, intent-based marketing, and strategic use of Google Ads and Bing Ads.
In this episode, you’ll learn how AI is reshaping the future of customer service and business efficiency in the home services space. Andrew breaks down the process of training AI—including creating custom GPT models—and highlights why well-defined SOPs (Standard Operating Procedures) are crucial for seamless automation and scaling. Discover why video content remains a powerhouse for generating leads and how personal branding can elevate your reputation, open consulting opportunities, and even boost your business's valuation.
Whether you’re a new startup or an established entity in the home services industry, Andrew’s insights will help you keep up with a rapidly evolving technology landscape. Listen in to gain practical tips on building robust marketing funnels, optimizing your ads for higher conversions, and leveraging AI tools to streamline your operations. From the underrated potential of Bing Ads to predicting the future of agencies in an AI-driven world, this episode offers actionable strategies to fuel business growth and stay ahead of the curve.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!