Adrienne Richardson owns Powerplay Media, a digital marketing company specializing in Facebook and Instagram ad optimization for business growth. Due to her lead generation expertise, her clients have generated over $50 million in new revenue over the past eight years. Before becoming an entrepreneur, Adrienne served in the Air Force as a paramedic from 1995 to 2002. She later graduated magna cum laude from Rowan University with a degree in Public Relations.
Adrienne joins me today to explain how she got started in digital marketing and what made her pursue a career specializing in Facebook and Instagram. She reveals why she’s not in a hurry to include other social media sites as part of her services. She describes the women who inspired her to become a digital marketing specialist. She discusses the value of being niche in any industry. Adrienne also shares what it was like being an entrepreneur and a mother to a newborn.
“The skillset and natural abilities I have—I didn’t know they would translate into what I’m doing now in this way.” – Adrienne Richardson
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Turning Boring Money into FUN Money
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