Experience-focused Leaders & Investors
Introducing Alex Shevelenko, CEO and founder of RELAYTO and the host of the Experienced-Focused Leaders Podcast. With a mission to empower seasoned business owners who recognize the critical role of customer experience in achieving success, Alex brings together a community of discerning listeners eager to explore new perspectives and strategies for enhancing their experience-centric approach. In our thought-provoking podcast episodes, we dive deep into the stories and insights of accomplished business owners who have honed their expertise in delivering exceptional customer experiences. These industry veterans possess a wealth of knowledge and practical experience, making them valuable resources for our audience of seasoned professionals who are passionate about creating meaningful connections with their customers. Our podcast serves as a platform for exchanging ideas, sharing best practices, and exploring innovative approaches to customer experience. We understand that our audience is composed of discerning individuals who have already achieved considerable success and are constantly seeking new ways to elevate their customer-centric strategies. If you are a seasoned business owner with a profound understanding of the significance of customer experience in driving business growth, we invite you to join us as a guest on our podcast. Share your unique insights, success stories, and the strategies that have set you apart in your industry.
Episodes
Host Alex Shevelenko welcomes Natalie Glebova, former Miss Universe, author of Temple of Love, and transformation coach. In this episode, Natalie shares her deeply personal journey from achieving the ultimate form of external validation—the Miss Universe crown—to embarking on a path of inner healing, deconditioning, and discovering authentic self-worth.
Natalie discusses her unique backstory as a Soviet-born immigrant to...
Host Alex Shevelenko welcomes Paula Goldman, Salesforce's Chief Ethical and Humane Use Officer and author of Manage the Machine: How to Harness Human-AI Collaboration at Work. In this episode, Paula shares her expert take on how enterprises can capture the enormous upside of artificial intelligence while safeguarding trust, governance, and humanity.
Paula discusses her unique path as an anthropologist leading a cross-disciplinary te...
Your host Alex Shevelenko welcomes Joel Harrison, co-founder of B2B Marketing and host of the Trust and Influence in B2B podcast. In this episode, Joel shares his expert take on why traditional, pay-to-play marketing models and generic content fall short in an AI-saturated market if they fail to build genuine reputation and human trust.
Joel discusses the evolution of his two-decade career as a B2B marketing pioneer—from found...
Your host Alex Shevelenko welcomes Sonja Lyubomirsky, Vice Chair of Psychology at UC Riverside, renowned happiness scientist, and author of How to Feel Loved: The 5 Mindsets That Get You More of What Matters Most. In this episode, Sonja shares her evidence-based, systematic take on why conventional happiness interventions frequently fall short if they don't foster deep human connection, especially in professional environments where...
Your host Alex Shevelenko welcomes Andrew Tarvin, CEO of Humor That Works, the world’s first "humor engineer," author of 501 Ways to Use Humor at Work, and former Procter & Gamble computer scientist. In this episode, Andrew shares his counterintuitive, systematic take on why conventional workplace communication frequently feels stiff and dry, especially in professional environments where employees hold back their sense of...
Your host Alex Shevelenko welcomes Rob Snyder, an author, startup advisor, Harvard Business School MBA, and former McKinsey consultant. In this episode, Rob shares his counterintuitive, physics-based take on why conventional startup wisdom and traditional sales playbooks frequently fail, especially in a B2B landscape where founders are taught to push product features and showcase ROI over understanding genuine customer behavior.
Rob...
Your host Alex Shevelenko welcomes Elizabeth Weingarten, a journalist, applied behavioral scientist, and author of How to Fall in Love with Questions. In this episode, Elizabeth shares her visionary take on why active curiosity and emotional regulation are critical to cutting through modern friction, especially in a world where AI tools and corporate pressure push us toward fast, easy answers over genuine understanding.
Elizabeth di...
Your host Alex Shevelenko welcomes Ted Elliott, CEO of Copado and experienced tech entrepreneur. In this episode, Ted shares his visionary take on why operational alignment and deep empathy are critical to cutting through modern business friction, especially in a world where corporate complexity and generative AI are rapidly rewriting the rules of leadership and enterprise communication.
Ted discusses the evolution of his thinking f...
Your host Alex Shevelenko welcomes Michelle Bridenbaker, Global Head of Medical Excellence and Communications at Recordati, Vice President of MILE, and CEO of Unbiased Science. In this episode, Michelle shares her visionary take on why scientific transparency and human empathy are critical to cutting through the modern "attention economy," especially in a world where social media algorithms and generative AI are rapidly rewriting t...
Your host Alex Shevelenko welcomes Sephi Shapira, a four-time tech founder, author of Fundable, and a legendary coach who has helped founders secure over a billion dollars in venture funding. In this episode, Sephi shares his visionary take on why "fundability" is an internal quality of the leader rather than a metric of the business, especially in a world where AI is rapidly rewriting the rules of entrepreneurship.
Sephi discusses ...
Your host Alex Shevelenko welcomes Payal Raina, an experienced corporate marketing leader and the founder of the fin.tech marketing community. In this episode, Payal shares her visionary take on why smart communication, human connection, and long-term relationships are the ultimate competitive advantages in a world increasingly dominated by trillion-dollar tech shifts and AI.
Payal discusses the evolution of her thinking from her ea...
Your host Alex Shevelenko welcomes Dave Hersh, the visionary founder of Jive Software, an active investor, and the author of the upcoming book The Eros Advantage. In this episode, Dave shares his deep-dive into why human connection and psychological awareness are the ultimate competitive advantages in an era where AI is rapidly commoditizing traditional business "moats."
Dave discusses the evolution of his thinking from his journey ...
Your host Alex Shevelenko welcomes Michael Marcon, the founder and CEO of Symphony Risk Solutions. In this episode, Michael shares his visionary take on why smart communication, human connection, and long-term relationships are the ultimate competitive advantages in a world increasingly dominated by trillion-dollar tech shifts and AI.
Michael discusses the evolution of his thinking from his early days as a multi-time founder to his ...
our host Alex Shevelenko welcomes Nathan Christensen, entrepreneur, investor, and the co-founder and former CEO of Mineral. In this episode, Nathan shares his visionary take on why "trust" and "structural integrity" are the ultimate competitive advantages in a business world increasingly flooded with automated, AI-generated noise and short-term financial pressure.
Nathan discusses the evolution of his startup journey, from early fai...
Your host Alex Shevelenko welcomes Gleb Budman, the co-founder and CEO of publicly listed Backblaze (NASDAQ: BLZE). In this episode, Gleb shares his visionary take on why first-principles thinking and long-term organic growth are the ultimate competitive advantages in a world increasingly dominated by trillion-dollar tech hyperscalers.
Gleb discusses the evolution of his thinking from his early days as a multi-time exited founder to...
Your host Alex Shevelenko welcomes Barry Rhein, the founder of Barry Rhein & Associates and the legendary creator of the "Selling Through Curiosity" methodology. In this episode, Barry shares his visionary take on why genuine curiosity and human connection are the ultimate competitive advantages in a world increasingly flooded with automated, AI-generated noise and transactional sales pressure.
Barry discusses the evolution of h...
Your host Alex Shevelenko welcomes Eric Ries, entrepreneur, author, and the pioneer of the Lean Startup movement. In this episode, Eric shares his visionary take on why "trust" and "structural integrity" are the ultimate competitive advantages in a world increasingly flooded with automated, AI-generated noise and short-term financial pressure.
Eric discusses the evolution of his thinking from the "Build-Measure-Learn" feedback loop ...
Your host Alex Shevelenko welcomes Adam Morgan, VP of Brand at Twilio and author of Sorry Spock, Emotions Drive Business. In this episode, Adam shares his visionary take on why the "human element" is the ultimate competitive advantage in a world increasingly flooded with automated, AI-generated noise.
Adam discusses the shift from purely "data-driven" demand generation to a brand-first strategy, explaining why B2B companies must mov...
Your host Alex Shevelenko welcomes Greg Shove, the CEO of Section and a six-time CEO with a storied history of building companies that redefine how we work. In this episode, Greg shares his vision for the "Super Company," offering a candid masterclass on why AI transformation must start at the bottom of the organizational pyramid with the workforce, rather than being dictated from the top down by external consultants.
Greg discusses...
Your host Alex Shevelenko welcomes Brian Liu, the visionary founder and former CEO of LegalZoom, the company that redefined access to legal services and became the first publicly listed legal tech giant. In this episode, Brian shares his journey from a law school "misfit" to a pioneer of industry disruption, offering a rare look at how to scale a business in one of the world's most conservative professions.
Brian discusses the evolu...
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