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April 18, 2024 27 mins

How can understanding psychology transform your approach to event planning? In today’s episode, host Dr. Kristin Malek introduces the concept of event psychology with Event Psychology Advisor and Co-Founder of Matey Events,Victoria Matey. Together, they explore how events serve as catalysts for behavior change, emphasizing the integration of behavioral science into the event industry. Dr. K and Victoria discuss common event planning pitfalls while advocating for innovative strategies, including leveraging advice for feedback, reimagining SWAG, and employing secret attendees for authentic insights.


Meeting Psychology (1:15)
Why You Should Experiment (3:41)
Employing Secret Attendees (11:48)
Matey Events (16:08)
Event Neuroscientists (19:35)
Look Where Others Don’t (22:59)

Connect with Victoria:
Website: matey.events
Event Psychology Lab (online course): eventpsychology.thinkific.com
Event Psychology Club (membership and resources): eventpsychology.gumroad.com


Visit the Experience University website for more information!
www.experienceuniversity.org

Connect with us on our socials!
Youtube: https://www.youtube.com/@experienceuniversity/podcasts 
Facebook: Experience University
Facebook: Design, Market, and Sell-Out Your Events
Instagram: @kristin.malek
https://www.linkedin.com/in/kristinmm/ 

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