#11 Branding Unveiled: The Heart-Centered Approach | Rich Kozak

Branding goes far beyond the realm of figures and colors in company logos. While most people don't understand what it takes to create a lasting brand, fewer people still do not know how to get started in creating that brand.  

In this episode of Expert Access, Danella welcomes Rich Kozak, Founder of RichBrands and IMPACT DRIVEN Publishing, in a fascinating journey into the world of brand development. 

If you're a heart-centered and impact driven entrepreneur, join us and discover the How-To, outlined in a 7-step process that Rich himself created. 

 

What to expect in this episode:

01:49 – Rich's career and a radical sabbatical

03:32 – Heart-centered and impact-driven

07:12 – 7-step process to branding

14:04 – It's all about the impacts.

18:02 – The process and definition of branding.

19:43 – Defining your brand in three dimensions.

20:48 – The brand is you.

21:42 – Describe what the brand must be.

22:48 – Categories of expertise

24:33 – The marketing execution checklist.

28:59 – Lack of two visions.

30:17 – Aligning everything your brand says and does.

32:26 – About Rich's books

34:26 – Two things for the audience.

36:09 – A new metric in marketing.

 

About Rich Kozak: 

Rich Kozak is a passionate, heart-connecting entrepreneur, best-selling author, and Impact Driven Brand Architect & Strategist. As a Certified Global Branding Consultant with decades of experience defining & languaging Brands alongside partners worldwide impacting hundreds of industries, he now shares his gifts with entrepreneurs determined to make IMPACTs on people’s lives, or the world.

Rich, the Founder & CEO of RichBrands and IMPACT DRIVEN Publishing, brings over four decades of experience helping entrepreneurs find the clarity that aligns everything their Brand says and does. His work delivers strategic language as a brand accelerator and builds a powerful brand platform that speeds an individual into business success.

Rich was even elected to and served on the American Marketing Association International’s Board of Directors.

 

LINKS:
Website: https://richbrands.org/

Link to Rich's Special ½ day event: https://richbrands.org/TheBrandYOUWillBecome/

Links to Books: https://richbrands.org/your-book/

 

About Dannella Burnett:

Dannella Burnett is an author, speaker, and coach who has been in the event planning industry for 40 years. She has an AS - Culinary Arts, BS in Food Service Management both from Johnson & Wales University She became a mother later in life. Dannella is the founder of Speakers Need to Speak, a stage finder service, and she also owns Encore Elite Events. With her decades of experience, she has developed an impressive directory of speakers to support her clients. She has dedicated her life to supporting starter and seasoned speakers to get more visibility. She has traveled to 10+ countries and loves reading and spending time with her family. She has worked with several famous speakers, actors, musicians, and has been featured in Entrépreneur and LA Tribune. Her greatest passion is to help others grow their business.

 

Connect with Dannella for more information and for free gifts.

Website: https://dannella360.com/

Website: https://speakersneedtospeak.com/

Facebook: https://www.facebook.com/dannellaburnett/

LinkedIn: https://www.linkedin.com/in/dannellaburnett/

Google:&nb