It is said that a company’s brand exists in the minds of the consumer, the company can only do its best to influence that image. I love this interpretation because it means brands can’t just talk about what they believe is right, but also have to live it through their actions, products and services. Companies should make their products and actions speak for the brand as much as a tagline or advertisement. Authenticity is a buzz word, but I believe it’s for good reason.
So how do you create a brand from scratch that has meaning and hits the right cord with consumers--especially in todays crowded marketplace. Today on Exploded View, we are going to talk to my friend Larry Parker, Designer Director at Rivian Automotive and learn how he helped develop the Rivian brand from scratch. What steps are important to consider when developing the brand from the ground up, and how do those strategies get applied on everything from the product to the imagery. Enjoy!
More on Instagram @ExplodedViewPodcast Host: Craig Mackiewicz Guest: Larry Parker
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
My Favorite Murder with Karen Kilgariff and Georgia Hardstark
My Favorite Murder is a true crime comedy podcast hosted by Karen Kilgariff and Georgia Hardstark. Each week, Karen and Georgia share compelling true crimes and hometown stories from friends and listeners. Since MFM launched in January of 2016, Karen and Georgia have shared their lifelong interest in true crime and have covered stories of infamous serial killers like the Night Stalker, mysterious cold cases, captivating cults, incredible survivor stories and important events from history like the Tulsa race massacre of 1921. My Favorite Murder is part of the Exactly Right podcast network that provides a platform for bold, creative voices to bring to life provocative, entertaining and relatable stories for audiences everywhere. The Exactly Right roster of podcasts covers a variety of topics including historic true crime, comedic interviews and news, science, pop culture and more. Podcasts on the network include Buried Bones with Kate Winkler Dawson and Paul Holes, That's Messed Up: An SVU Podcast, This Podcast Will Kill You, Bananas and more.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com