October 17, 2023 • 14 mins
What if you dared to quit your day job and embark on a thrilling adventure? That's precisely what we, David and Michelle, did when we traded our corporate lives for a troop carrier and the endless roads of Australia. Recalling our life-changing scuba diving holiday in Vanuatu, we share how we ended up joining the Toyota Land Cruiser Club, and how a cancer scare led us to a spontaneous and life-altering journey to Cape York. We'll take you through the trials and triumphs of our exciting journey, backed by the power of the internet and our popular website, Beach and Beyond, which helped us connect with a vast community of 10,000 like-minded individuals.
The adventure doesn't end there, though. We delve into our heartwarming experience in Birdsville, a small town that inspired us to use our platform to support local businesses. We'll discuss how we balanced our wanderlust with financial realities by picking up contract jobs in Sydney, and our journey across the continent to Perth. As we reminisce about the birth and growth of our business, ExplorOz, we'll reveal how we integrated maps into the platform and how the business model evolved over time. So, get ready for a wild ride as we share our adventures and misadventures and valuable lessons we've gathered along the way. Stay tuned for more insights into the ExplorOz business in our next episode!
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Hi everyone, and I'm David and this is Michelle, and
we're the team from Exploros,and today we want to give you a
bit of a rundown on the story ofhow Exploros came to be and
break the ice with our podcast,first podcast to you.
So where did it all start from?
(00:22):
It started.
I don't know how many years agodid it start, michelle?
Speaker 2 (00:26):
So long ago.
I can't even count that farback, I think it's 20, oh well,
25 years.
Speaker 1 (00:32):
Okay, yeah, some time around about that number of
years ago, we had corporate jobsover Easton, sydney, and we
were working for the man, likemost people seem to be these
days and every other day, and wewent on a holiday and I think
Vanuatu has a big, a big part todo with Exploros, as much as it
could possibly be.
We went to Vanuatu for a scubadiving holiday and there we met
(00:55):
a couple of dive instructors andwe were just having a chat and
we were quite young.
We were quite young mid to late20s I guess that's quite young
compared to where we are now andwe had a discussion about when
is the best to travel, when isthe best to see things, what are
the risks and what are thethings that you want to do in
(01:16):
life.
And during some of those chatswe found out that most people
that come away and do thesegreat holidays and have all this
great time are older peoplewho've particularly got plenty
of money and not much capabilityof doing as many things as you
want to.
So we sort of set about a bitof a path to make sure that we
touch base and travel aroundAustralia specifically.
(01:38):
We had no agenda, we weren'tplanning to go out and start
Exploros.
We just wanted to go out, quitour jobs and go traveling for a
few years.
I mean, what a perfect thing todo would that be?
So we joined the Toyota LandCruiser Club in Sydney and we
bought a troop carrier and wewent on some exploration trips
(01:58):
with them and we learned a bitabout how to do stuff.
And during some of all of thatsetup I had a bit of an issue
with a cancerous scare and Isuppose that, coupled with
wanting to go away, sort ofincrease the speed at which we
decided that we wanted to makeour break and do something.
So the day that my finalradiation therapy treatment was
(02:23):
finished was the day that we hadthe car loaded up in the car
park at the hospital and we gotin it and we basically drove
straight to Cape York from thereto start our adventures, and we
travelled around aroundAustralia for a couple of years
at that point, yep.
So obviously, when we did thisgreat travel and me being a
(02:49):
computer nerd who was alreadyinto the internet in the days
when we were working in Sydney,one of my jobs was early on in
internet development I was partof the breaking group in first
versions of HTML and all sortsof stuff.
So the internet and I go back along way.
Michelle was always ajournalistic type and documenter
(03:10):
and good writer, so by takingwhat I wanted to do being
internet and software, internetcommunications and Michelle's
journalistic things, we startedwriting our own personal website
as we travelled.
It was called Beach and Beyondat the time and it was basically
a precursor of our scuba divingadventures, then coupled with
(03:32):
our travelling around Australia,adventures for which we thought
we were going to scuba dive ourway around the country we had
in our camper, in our trailer,set up at the time behind the
Troopy, we had five scuba tanksand a whole lot of deep diving
rigs and equipment and all thestuff to go and do this great
scuba diving that we thought wewere going to do heaps of, and
two years later I think, I tookthe tanks out, having used it
(03:53):
once or twice, maybe in ourentire adventure, but that's
another story.
So Beach and Beyond became ourpublishing platform and let's
talk about the publishingplatform.
The publishing platform.
That was pretty cool, that isactually really, really cool.
Speaker 2 (04:07):
We had a mobile phone and in those days they were
smart phones.
Yeah, they were literally abrick like about this long, you
couldn't fit it in your pocket.
It was about this thick and ithad removable battery on the
back.
Anyone that's in our era, youknow for 50 year old and older,
you remember what it is, yeahand somehow David figured out a
way that we could actuallypublish a website using that
(04:30):
phone.
I don't understand how it allworked, but there are photos of
me diligently writing at a camptable in the dark with a
floodlighter torch.
Whatever you were used in thosedays, there's nothing fancy, we
didn't have headlamps.
This is in the 90s and I'mtyping on the laptop.
And then somehow he managed toupload that information through
(04:51):
that phone at very, very slowinternet data speeds, at huge
expense 1200 bps, I think Ithought it was 96 oh, that was
when it got better and made itonto this, this website, and
look honestly how we went fromthat which was documenting our
personal life to becomingexplorals.
Took about 18 months and whatactually happened was we got 10
(05:16):
000 people following thatwebsite and we're talking about
1997, 98, 99.
That's enormous numbers.
When you look back now, therewas no such thing as Facebook,
there was no Instagram, therewas no one even had a desktop
computer at home.
Speaker 1 (05:31):
There was no Google.
Speaker 2 (05:31):
There was no Google.
There was nothing like this.
I don't know how 10,000 peoplefound us, but what we did do,
and we still do today, is weactually opt people in to give
us their email address, you knowlike subscribe or whatever and
then we sent out newsletters.
And the funny thing is, thisman here is absolutely hilarious
to travel with andunfortunately he's funny because
(05:54):
I make fun of his misadventures.
So on the front page of thisBeach and Beyond website was an
update, and so I'd send anewsletter to say come and have
a look at the update of what'sbeen going on the last two
months, what we've been up to,and David would have had an
accident of some sort.
And there was this huge list oflittle accidents.
And look, I'd only been withDavid.
(06:16):
I think we're only about fiveyears into our relationship when
we started this trip.
And look, now we're about 30years into our relationship and
I've now come to realise thatthat is just the pattern of
David's life.
He does get really involved inthings and he just is an
overachiever.
And people who tend to livethat sort of life live large,
also have a lot of largeaccidents, and David is forever
(06:39):
hurting himself.
Speaker 1 (06:39):
So it made really good reading.
You've got to break it to makeit.
So people tell me.
Speaker 2 (06:42):
You've got to break it to make it, yeah.
So, anyway, this personaltravel website.
It was really for family andfriends and also for David to
develop, I think, some of yourinternet writing skills, because
you did have a vision that theinternet was going to be the big
thing, and so you're dabblingaround with that, or what better
place to be doing that whenyou're travelling?
So, yeah, that's honestly whathappened.
(07:06):
We suddenly got feedback frompeople, invites to their house.
Come and tell us your story.
You're so inspiring.
We're so scared about quittingour jobs.
How do you?
What do you do?
What do you do with your house?
What do you do with yourbelongings?
And a lot of people wereactually quite surprised when
they actually heard about how wedid it, because we are talking,
and I'm saying, before Google,before Facebook, in the early in
(07:30):
the mid 90s, and we literallyjust sold everything and quit.
And we were quite young and wewere on good jobs and I'm not
boasting but we had very highsalaries, we didn't have kids,
we didn't have like the ties,the anchors that you know, make
you, not make those decisions.
Speaker 1 (07:46):
We also didn't go out with a plan to do this.
The plan to do this?
Speaker 2 (07:50):
Yeah, I guess that's right.
Speaker 1 (07:51):
I suppose we, I suppose we were publishing, so
people might think we had anagenda or something.
But, as Michelle said, this isbefore all this stuff and
publishing wasn't, wasn't athing.
So we were publishing but wehadn't created a business
concept.
And I remember, I rememberthere's a few, very few
(08:12):
memorable parts of when we wereon our journey.
But on those few years oftraveling, and you know the turn
left, turn right, we're goingthis way or that way, you know
that was kind of a common thing.
Speaker 2 (08:21):
Yes, in the center of Australia.
Are we going the West Coast orthe East Coast?
Speaker 1 (08:25):
You know, and we sat, we turned the ignition off and
pulled the handbrake on andstopped the satin talked about
it for 10 or 15 minutes beforewe decided.
But we had a number of thosesorts of things.
But I remember driving througharound the inner Minke area and
I remember seeing a car that hadX-Blauret or something as a
number plate and and that kindof stuck with me for a while and
then it was a few weeks laterwe were sitting on the banks of
(08:47):
the Diamond Tina River sorry,the Cooper River in the Minke
having a few bevvies and we cameup we were analyzing the fact
that we had this massive webreadership and we had this large
number a reasonable webreadership and a large number of
email people talking to us.
Speaker 2 (09:06):
Because what I'm really remembering at that point
was that we'd spent a lot oftime in the Birdsville community
and we'd actually been asked bythe Birdsville community if
there was a way that we coulduse our internet and our sort of
platform to better inform theincoming influx of travellers,
to make better use of what wasin the town.
(09:28):
So the town had supermarket andyou could buy fresh food and you
could buy fuel, and what theywanted was to make that
disconnect closer betweenthinking that you're going
somewhere remote and you haven'tgot anything to offer yet the
local community wanting toservice those.
That's tourism side of things.
And look, whilst whilst there'sthe, these days there's a big
(09:50):
red bash.
That didn't exist.
There was only the birdsvilleraces, and in between the whole
year, between the birdsvilleraces is just a few grey nomads
travelling by four-wheel drive,and really only in the outback
season it's not as popular as itis now, and so what the
birdsville community were sayingto us was that is there a way
(10:11):
that you could better informpeople coming from the cities
and they spend all their moneyand they're loaded up to the
hilt and then they arrive andthen they're not there to spend
any money in the community andyeah, so we took that.
Speaker 1 (10:23):
We took that and we took the number of people that
were visiting our site, thenumber of people who were
sending us emails all the time,and right there, on the right
there, on the banks of thatriver, we decided to set up this
business opportunity and thatwe'd work towards that well, we
wrote a business plan, we wrotea business plan, yeah, which
which was much more about themarketing of the outback
(10:45):
regional areas than yeah thanever actually came to be.
And, as Michelle was saying, youknow I like to do everything a
hundred million times over tothe n-stegree.
We wrote this great customermanagement system for all these
regional businesses that didn'tunderstand it and didn't use it.
And we did all this great stuffearly on in the in the life of
(11:05):
explore oils.
But basically, getting back tohow you know, when we, when we
started that, we effectively, byhook or by crook, we drove
ourselves back to Sydney so Icould pick up a bit of contract
work, so that we had some levelof income coming in and in the
caravan park, michelle wassitting in the caravan park
during the day while I wascatching the bus into north
(11:25):
Sydney doing some work andMichelle was writing the
business plan, creating logosand doing the first content for
the website.
This was around about December99, that sort of a time frame,
and we basically had made thedecision that we were going to
hightail it to WA and make oursetup of our business and our
(11:47):
lives in Perth, and so basicallyfrom from the caravan park in
New South Wales.
It still took us some time, didwe?
Didn't go straight from there,we did another trip, didn't we,
to get over there yeah, we weretrying to meet up with Carsten
at.
Speaker 2 (12:03):
Moomba Gasfield for the year 2000, whatever they
called that in those days, theend of the world was going to be
the world the millennium bug.
Speaker 1 (12:11):
That didn't happen that didn't happen yeah, we
ended up in Broken Hill becausethe roads were all flooded so we
couldn't actually get to ourdestination.
But yeah, so you know, if youcast all that decision points
and all those bits and piecesthat we drove over to WA, we
plopped ourselves into our houseand we started writing this
thing called Explorers, that wehad a logo for, we had a
(12:33):
business plan and we started tocreate.
It was first published andfirst put out there in March
2000.
No, it was January 2000, oh,okay, january 2000 January,
february, march, something likethat, but it was fairly much
January and I think the firstparts of you know any commerce
type stuff we tried to do was aMarch, april timeframe and we
spoke to Himra about bringingmaps on and we, you know, we
(12:54):
then started the whole business.
Yeah, that's another whole storyin itself so now you've heard a
bit of an introduction abouthow Explorers came to be and
where we bought it from.
Thanks for listening to thispodcast.
Make sure you subscribe andjump on to our next podcast,
where we're going to expand alittle bit on the actual
Explorers business and the modeland making it go through the
(13:17):
ages.
Catch up with you, then.
Hi everyone, and I'm David and this is Michelle, and
we're the team from Exploros,and today we want to give you a
bit of a rundown on the story ofhow Exploros came to be and
break the ice with our podcast,first podcast to you.
So where did it all start from?
(00:22):
It started.
I don't know how many years agodid it start, michelle?
Speaker 2 (00:26):
So long ago.
I can't even count that farback, I think it's 20, oh well,
25 years.
Speaker 1 (00:32):
Okay, yeah, some time around about that number of
years ago, we had corporate jobsover Easton, sydney, and we
were working for the man, likemost people seem to be these
days and every other day, and wewent on a holiday and I think
Vanuatu has a big, a big part todo with Exploros, as much as it
could possibly be.
We went to Vanuatu for a scubadiving holiday and there we met
(00:55):
a couple of dive instructors andwe were just having a chat and
we were quite young.
We were quite young mid to late20s I guess that's quite young
compared to where we are now andwe had a discussion about when
is the best to travel, when isthe best to see things, what are
the risks and what are thethings that you want to do in
(01:16):
life.
And during some of those chatswe found out that most people
that come away and do thesegreat holidays and have all this
great time are older peoplewho've particularly got plenty
of money and not much capabilityof doing as many things as you
want to.
So we sort of set about a bitof a path to make sure that we
touch base and travel aroundAustralia specifically.
(01:38):
We had no agenda, we weren'tplanning to go out and start
Exploros.
We just wanted to go out, quitour jobs and go traveling for a
few years.
I mean, what a perfect thing todo would that be?
So we joined the Toyota LandCruiser Club in Sydney and we
bought a troop carrier and wewent on some exploration trips
(01:58):
with them and we learned a bitabout how to do stuff.
And during some of all of thatsetup I had a bit of an issue
with a cancerous scare and Isuppose that, coupled with
wanting to go away, sort ofincrease the speed at which we
decided that we wanted to makeour break and do something.
So the day that my finalradiation therapy treatment was
(02:23):
finished was the day that we hadthe car loaded up in the car
park at the hospital and we gotin it and we basically drove
straight to Cape York from thereto start our adventures, and we
travelled around aroundAustralia for a couple of years
at that point, yep.
So obviously, when we did thisgreat travel and me being a
(02:49):
computer nerd who was alreadyinto the internet in the days
when we were working in Sydney,one of my jobs was early on in
internet development I was partof the breaking group in first
versions of HTML and all sortsof stuff.
So the internet and I go back along way.
Michelle was always ajournalistic type and documenter
(03:10):
and good writer, so by takingwhat I wanted to do being
internet and software, internetcommunications and Michelle's
journalistic things, we startedwriting our own personal website
as we travelled.
It was called Beach and Beyondat the time and it was basically
a precursor of our scuba divingadventures, then coupled with
(03:32):
our travelling around Australia,adventures for which we thought
we were going to scuba dive ourway around the country we had
in our camper, in our trailer,set up at the time behind the
Troopy, we had five scuba tanksand a whole lot of deep diving
rigs and equipment and all thestuff to go and do this great
scuba diving that we thought wewere going to do heaps of, and
two years later I think, I tookthe tanks out, having used it
(03:53):
once or twice, maybe in ourentire adventure, but that's
another story.
So Beach and Beyond became ourpublishing platform and let's
talk about the publishingplatform.
The publishing platform.
That was pretty cool, that isactually really, really cool.
Speaker 2 (04:07):
We had a mobile phone and in those days they were
smart phones.
Yeah, they were literally abrick like about this long, you
couldn't fit it in your pocket.
It was about this thick and ithad removable battery on the
back.
Anyone that's in our era, youknow for 50 year old and older,
you remember what it is, yeahand somehow David figured out a
way that we could actuallypublish a website using that
(04:30):
phone.
I don't understand how it allworked, but there are photos of
me diligently writing at a camptable in the dark with a
floodlighter torch.
Whatever you were used in thosedays, there's nothing fancy, we
didn't have headlamps.
This is in the 90s and I'mtyping on the laptop.
And then somehow he managed toupload that information through
(04:51):
that phone at very, very slowinternet data speeds, at huge
expense 1200 bps, I think Ithought it was 96 oh, that was
when it got better and made itonto this, this website, and
look honestly how we went fromthat which was documenting our
personal life to becomingexplorals.
Took about 18 months and whatactually happened was we got 10
(05:16):
000 people following thatwebsite and we're talking about
1997, 98, 99.
That's enormous numbers.
When you look back now, therewas no such thing as Facebook,
there was no Instagram, therewas no one even had a desktop
computer at home.
Speaker 1 (05:31):
There was no Google.
Speaker 2 (05:31):
There was no Google.
There was nothing like this.
I don't know how 10,000 peoplefound us, but what we did do,
and we still do today, is weactually opt people in to give
us their email address, you knowlike subscribe or whatever and
then we sent out newsletters.
And the funny thing is, thisman here is absolutely hilarious
to travel with andunfortunately he's funny because
(05:54):
I make fun of his misadventures.
So on the front page of thisBeach and Beyond website was an
update, and so I'd send anewsletter to say come and have
a look at the update of what'sbeen going on the last two
months, what we've been up to,and David would have had an
accident of some sort.
And there was this huge list oflittle accidents.
And look, I'd only been withDavid.
(06:16):
I think we're only about fiveyears into our relationship when
we started this trip.
And look, now we're about 30years into our relationship and
I've now come to realise thatthat is just the pattern of
David's life.
He does get really involved inthings and he just is an
overachiever.
And people who tend to livethat sort of life live large,
also have a lot of largeaccidents, and David is forever
(06:39):
hurting himself.
Speaker 1 (06:39):
So it made really good reading.
You've got to break it to makeit.
So people tell me.
Speaker 2 (06:42):
You've got to break it to make it, yeah.
So, anyway, this personaltravel website.
It was really for family andfriends and also for David to
develop, I think, some of yourinternet writing skills, because
you did have a vision that theinternet was going to be the big
thing, and so you're dabblingaround with that, or what better
place to be doing that whenyou're travelling?
So, yeah, that's honestly whathappened.
(07:06):
We suddenly got feedback frompeople, invites to their house.
Come and tell us your story.
You're so inspiring.
We're so scared about quittingour jobs.
How do you?
What do you do?
What do you do with your house?
What do you do with yourbelongings?
And a lot of people wereactually quite surprised when
they actually heard about how wedid it, because we are talking,
and I'm saying, before Google,before Facebook, in the early in
(07:30):
the mid 90s, and we literallyjust sold everything and quit.
And we were quite young and wewere on good jobs and I'm not
boasting but we had very highsalaries, we didn't have kids,
we didn't have like the ties,the anchors that you know, make
you, not make those decisions.
Speaker 1 (07:46):
We also didn't go out with a plan to do this.
The plan to do this?
Speaker 2 (07:50):
Yeah, I guess that's right.
Speaker 1 (07:51):
I suppose we, I suppose we were publishing, so
people might think we had anagenda or something.
But, as Michelle said, this isbefore all this stuff and
publishing wasn't, wasn't athing.
So we were publishing but wehadn't created a business
concept.
And I remember, I rememberthere's a few, very few
(08:12):
memorable parts of when we wereon our journey.
But on those few years oftraveling, and you know the turn
left, turn right, we're goingthis way or that way, you know
that was kind of a common thing.
Speaker 2 (08:21):
Yes, in the center of Australia.
Are we going the West Coast orthe East Coast?
Speaker 1 (08:25):
You know, and we sat, we turned the ignition off and
pulled the handbrake on andstopped the satin talked about
it for 10 or 15 minutes beforewe decided.
But we had a number of thosesorts of things.
But I remember driving througharound the inner Minke area and
I remember seeing a car that hadX-Blauret or something as a
number plate and and that kindof stuck with me for a while and
then it was a few weeks laterwe were sitting on the banks of
(08:47):
the Diamond Tina River sorry,the Cooper River in the Minke
having a few bevvies and we cameup we were analyzing the fact
that we had this massive webreadership and we had this large
number a reasonable webreadership and a large number of
email people talking to us.
Speaker 2 (09:06):
Because what I'm really remembering at that point
was that we'd spent a lot oftime in the Birdsville community
and we'd actually been asked bythe Birdsville community if
there was a way that we coulduse our internet and our sort of
platform to better inform theincoming influx of travellers,
to make better use of what wasin the town.
(09:28):
So the town had supermarket andyou could buy fresh food and you
could buy fuel, and what theywanted was to make that
disconnect closer betweenthinking that you're going
somewhere remote and you haven'tgot anything to offer yet the
local community wanting toservice those.
That's tourism side of things.
And look, whilst whilst there'sthe, these days there's a big
(09:50):
red bash.
That didn't exist.
There was only the birdsvilleraces, and in between the whole
year, between the birdsvilleraces is just a few grey nomads
travelling by four-wheel drive,and really only in the outback
season it's not as popular as itis now, and so what the
birdsville community were sayingto us was that is there a way
(10:11):
that you could better informpeople coming from the cities
and they spend all their moneyand they're loaded up to the
hilt and then they arrive andthen they're not there to spend
any money in the community andyeah, so we took that.
Speaker 1 (10:23):
We took that and we took the number of people that
were visiting our site, thenumber of people who were
sending us emails all the time,and right there, on the right
there, on the banks of thatriver, we decided to set up this
business opportunity and thatwe'd work towards that well, we
wrote a business plan, we wrotea business plan, yeah, which
which was much more about themarketing of the outback
(10:45):
regional areas than yeah thanever actually came to be.
And, as Michelle was saying, youknow I like to do everything a
hundred million times over tothe n-stegree.
We wrote this great customermanagement system for all these
regional businesses that didn'tunderstand it and didn't use it.
And we did all this great stuffearly on in the in the life of
(11:05):
explore oils.
But basically, getting back tohow you know, when we, when we
started that, we effectively, byhook or by crook, we drove
ourselves back to Sydney so Icould pick up a bit of contract
work, so that we had some levelof income coming in and in the
caravan park, michelle wassitting in the caravan park
during the day while I wascatching the bus into north
(11:25):
Sydney doing some work andMichelle was writing the
business plan, creating logosand doing the first content for
the website.
This was around about December99, that sort of a time frame,
and we basically had made thedecision that we were going to
hightail it to WA and make oursetup of our business and our
(11:47):
lives in Perth, and so basicallyfrom from the caravan park in
New South Wales.
It still took us some time, didwe?
Didn't go straight from there,we did another trip, didn't we,
to get over there yeah, we weretrying to meet up with Carsten
at.
Speaker 2 (12:03):
Moomba Gasfield for the year 2000, whatever they
called that in those days, theend of the world was going to be
the world the millennium bug.
Speaker 1 (12:11):
That didn't happen that didn't happen yeah, we
ended up in Broken Hill becausethe roads were all flooded so we
couldn't actually get to ourdestination.
But yeah, so you know, if youcast all that decision points
and all those bits and piecesthat we drove over to WA, we
plopped ourselves into our houseand we started writing this
thing called Explorers, that wehad a logo for, we had a
(12:33):
business plan and we started tocreate.
It was first published andfirst put out there in March
2000.
No, it was January 2000, oh,okay, january 2000 January,
february, march, something likethat, but it was fairly much
January and I think the firstparts of you know any commerce
type stuff we tried to do was aMarch, april timeframe and we
spoke to Himra about bringingmaps on and we, you know, we
(12:54):
then started the whole business.
Yeah, that's another whole storyin itself so now you've heard a
bit of an introduction abouthow Explorers came to be and
where we bought it from.
Thanks for listening to thispodcast.
Make sure you subscribe andjump on to our next podcast,
where we're going to expand alittle bit on the actual
Explorers business and the modeland making it go through the
(13:17):
ages.
Catch up with you, then.
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