Finding the Ideal Customer Avatar for Your Business with Lorene Cowan

We sit down with the inspiring Lorene Cowan, a dynamic entrepreneur and founder of Yoke, a groundbreaking dating app designed for entrepreneurs. Lorene shares her journey from selling homemade bookmarks in elementary school to creating transformative ventures that empower business owners to connect professionally and romantically. 

We delve into the importance of community for entrepreneurs and their challenges, especially in the wake of COVID-19. Tune in as Lorene discusses her passion for helping others achieve balance in their personal and professional lives and the key traits that lead to entrepreneurial success.

Chapters:

(04:54) The Experts Tribe was founded to help entrepreneurs find business opportunities.

(07:34) Lorraine says entrepreneurs struggle because they're alone during entrepreneurship.

(11:06) There comes a time when you have to pivot and try a different strategy.

(13:37) Many businesspeople and entrepreneurs get attached to their products.

(18:48) An entrepreneur, there's a lot of ego. 

(20:47) 90% of businesses fail in the first five years, according to statistics

(23:07) There is no one-size-fits-all approach to entrepreneurship or business.

(25:23) Find your tribe. 

(28:09) What is the biggest challenge entrepreneurs are facing when starting a business

(39:28) It's about balance.

Sponsored by:

BLU Scholarship: https://www.blu.university/a/2147984849/YbykQKgP

Lorene Cowan bio:

As the visionary founder of Yoke, a groundbreaking dating app tailored for entrepreneurs, Lorene empowers business owners to form relationships rooted in shared ambition, whether professional or romantic. Beyond Yoke, Lorene is the driving force behind the Experts Tribe, a vibrant community dedicated to mentoring and equipping entrepreneurs with the tools to elevate their ventures. She also founded All Things Office Space, where she helps professionals design work environments that inspire creativity and productivity as an entrepreneurial life strategist. 

Through the Entrepreneurial Success Lab, Lorene coaches aspiring and seasoned entrepreneurs to achieve harmony between their personal and professional lives. Her coaching blends, mindset shifts, strategic goal setting, and practical tools help clients build lives aligned with their values and aspirations. A Harvard graduate with a master's in business management, Lorene has been featured on platforms like Entrepreneur, Fox, CBS, and NBC for her innovative approaches and thought leadership.

When she's not building businesses as ah, she cherishes traveling and quality time with loved ones, embracing the same balance and connection she inspires in others. From selling homemade bookmarks in elementary school to launching transformative ventures, Lorene's story showcases her unwavering commitment to innovation, connection, and success.

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