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May 20, 2025 53 mins

James Bartle was on a surf trip in Southeast Asia when everything changed.

He saw a child being trafficked right in front of him, and it hit so hard that he knew he’d never go back to life as normal. What came next is one of the most powerful stories we’ve ever had on the podcast.

He came home, backed himself, and built Outland Denim, a global fashion brand created to fight trafficking and give survivors a way forward.

This episode isn’t about building a brand.

It’s about stepping into something bigger than yourself and using everything you’ve got to fight back.

  • From surfboards to safe houses
  • From denim to impact

Full episode live now: this one will stay with you

00:00: Intro

00:59: Powered by Little Fish

02:15: Growing Up

04:27: 'Taken' Changed His Life

06:19: Starting a Mission-Driven Career

09:00: The Harsh Reality of Human Trafficking

11:19: Yep… It’s Happening in Australia Too

14:44: Why He Started Outland Denim

20:14: Turning Jeans Into Jobs

23:23: Teach a Man to Fish

25:44: The Dark Side of Fast Fashion

27:42: Building an Ethical Supply Chain

30:03: Leonardo DiCaprio Wouldn’t Wear Any Other Jeans

38:47: The Moment He Nearly Lost It All

43:22: What's Next?

48:48: $95 Changed Generations

53:21: Outro

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