🍟 Would You Like Surprise With That? How to be brave with your brand

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June 9, 2019 • 23 mins

From finally conceding McDonald’s is ‘Macca’s to KFC’s naked wrestling, customers reward brands that try something “bold”. Jules Lund talks to Mark Lollback (GroupM) and David Fox (Ogilvy Group) about how to break the mould without losing a brand’s soul.

Mark as Played

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.css-14f5ked{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:2;overflow:hidden;}🍟 Would You Like Surprise With That? How to be brave with your brand