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The Facebook Group Dream That Died

Have you spent a lot of time in Facebook groups over the last five, 10 years?

And when I started my own Facebook group, my hope and goal was that I was gonna have this amazing community and I was gonna be able to share my knowledge and expertise, and we would chat and people would ask questions and...

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Summay

You don't need to go out and make 20 to 50 new ads for every campaign because that is just not a good use of your time.

Especially if you are a solo business owner like myself. 

I'm going to give you three ways to make this super manageable for you without spending all your time doing this. Because honestly, ads are still a test, ...

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Summary
I discuss the evolution of targeting strategies in Facebook advertising, emphasizing the shift from granular targeting to broad targeting. 

I explain that while the ability to target specific audiences has diminished, advertisers can still effectively reach their ideal clients by employing a strategic app...

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 Want to see how I'm using this exact strategy? 

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Link to Skool Community

Facebook ads with lead forms. And yes, I did talk about them, but this is one of those moments where I feel the need to go back and revisit because the context has changed, at least f...

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So far we've covered how to know when you're ready for sales ads, what is a self-liquidating offer, and how the goal is to build a list of buyers and hopefully break even. So if you've missed any of those, go back—it's the last three episodes.

But today's message is: if you've ever said, "my ads just aren'...

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Hey friends! So last week I threw a LOT of numbers at you in part two of the SLO funnel series, and if your brain kind of glazed over? You're not alone, and honestly, same.

Today we're slowing it ALL the way down and making sure this one piece actually clicks. Because once you understand this, you will never look at ad spend the same w...

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Welcome to the world of advertising where your campaigns can not only pay for themselves but also drive meaningful sales.

Understanding Self-Liquidating Offers  
At the heart of effective advertising lies the Self-Liquidating Offer, a strategy designed to recover your ad costs while simultaneously generating sales. 

I define an SLO ...

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Today we're kicking off a new mini-series called the SLO Funnel Fix. I'm going to walk you through building small, smart sales campaigns that can actually pay for themselves.

And just to be clear from the jump: we're not talking about the low cost awareness ads that I'm always harping on—the $5 a day brand awareness that anyo...

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In this episode of MetaAds Quick Tips, Stacy Covitz discusses common mistakes in evaluating ad performance, emphasizing the importance of patience and proper data analysis. 

She highlights that many people prematurely judge their offers without sufficient reach or impressions. 

The episode also includes a giveaway announcement for a strategy...

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In this episode of the Facebook Ads Quick Tip Podcast, Stacy Covitz discusses the special categories in Meta Ads Manager that affect advertising strategies for businesses in housing, employment, credit, and politics. She explains the importance of understanding these categories to avoid discrimination and ensure compliance with Meta's...

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Mentioned in this episode: 

Black Friday Bundle

There are over 100 free gifts and so many incredible women chatting away! 

Come say hi- I'll be hanging out in there. 

Today I answered the question from a listener who sent Fanmail! (that's what it's called, I'm not saying "look at me I have fan mail"

She was wanting advi...

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Summary

In this episode, Stacy Covitz discusses the implications of Meta's recent revelations about revenue loss due to fraudulent ads, which has led to stricter ad policies affecting legitimate businesses. She explores the common topics that get flagged in advertising on Meta, including health, beauty, personal transformation, an...

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In this conversation, Stacy Covitz discusses the importance of being prepared for business growth. She emphasizes that while wanting more clients is natural, business owners must ensure they have the necessary systems and bandwidth to handle that growth. The conversation highlights the potential pitfalls of seeking growth without adequate ...

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In this episode, Stacy Covitz discusses the pervasive presence of AI in our daily lives and its implications for businesses. 

She emphasizes the importance of authenticity in marketing, especially in a time when trust in online content is waning. 

Covitz shares her personal experiences with AI, highlighting its benefits while also cautioning agai...

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Summary

In this conversation, Stacy Covitz discusses the evolving landscape of audience targeting in marketing, emphasizing the need to shift from narrow, specific targeting to broader strategies. She highlights the impact of AI and algorithm updates from platforms like Meta, which are changing how marketers should approach their ...

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Summary

In this episode of MetaAds Quick Tips, Stacy Covitz discusses the importance of understanding funnels in online marketing. She explains the different types of funnels, their purposes, and how they can help businesses effectively engage with their audience. The conversation emphasizes the need for a clear strategy when building ...

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Summary

In this episode of Facebook Ads Quick Tips, Stacy Covitz emphasizes the importance of understanding lifetime customer value and average order value for effective ad spending. She explains how knowing these metrics can transform perceptions of ad profitability and guide smarter marketing strategies. By tracking average purchase ...

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Summary

In this episode, Stacy Covitz discusses the importance of low-cost digital products in business, debunking the myth that they lead to easy wealth. She emphasizes the need for an engaged email list and how low-ticket offers can transform freebie seekers into actual buyers, ultimately enhancing business growth and customer e...