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I’m back from Social Media Marketing World and the AI Business Conference, and I’ll share key takeaways next week, but today I’m answering a few quick listener questions. 

I explain that how long it takes to build a warm audience depends on what you already have- an email list or a Facebook/Instagram following can count as warm and if you’r...

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Most Skool community owners assume running ads means running them directly to their community page. 

But there's a smarter first step and it costs as little as $5 a day. 

In this episode I talked about what makes a Skool ad actually work, why simple always beats polished, and how to know if your community has real traction before you spend a...

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Stacy Covitz explains why running Facebook ads directly to a Skool community page often fails: cold audiences click an ad and immediately face account creation, creating too much friction before they know or trust the community. 

She notes ads can work better for free communities because the commitment is low, but sending cold traffic to a paid ...

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You started running brand awareness ads  great! 

But now what? In this episode, I break down why awareness ads aren't supposed to convert directly, what they're actually for, and the three things you need to do to nurture the people you're attracting so they eventually become buyers. 

Plus  an invitation to the free masterclass to ...

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If you've ever felt like the best kept secret in your niche  posting consistently, working hard, and still barely getting seen this episode is for you.

Today I'm breaking down brand awareness ads: what they actually do, why most people skip them (and regret it), and how to get started for as little as $2–$5 a day.

This is the strategy I...

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If you've been using AI tools connected directly to your Meta ad account... stop. Right now.

Over the past week, multiple advertisers have reported losing 10, 15, even 17 ad accounts without warning, not because of bad ads, but because of AI agent tools making too many API calls to Meta's systems. Some have gotten their accounts back. ...

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You hit that little blue "Boost Post" button, your budget disappears, and... crickets. Sound familiar? In this episode, I'm breaking down exactly why boosted posts feel like they're doing something  but rarely bring in actual leads or paying clients.

I'll walk you through the real difference between boosting a post and r...

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Threads may not be the first place most business owners think about when it comes to Meta ads, but that may be exactly why it’s worth watching.

In this episode, I’m sharing why Threads has caught my attention and why I think it could become an interesting opportunity for advertisers in 2026. 

We’re talking about the shift toward more conversation...

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Fix Your Meta Ads by Fixing Your Messaging

 When two Meta ads with the same offer, creative, and budget perform differently, the issue is usually messaging, not the platform. Broad, “for everyone” messaging feels safe but attracts mismatched leads, wasted clicks, and time-consuming DMs, making ads feel chaotic and expensive. 

I emp...

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Want the Ad Readiness Review?

Today I share money-saving advice for business owners considering paid ads, explaining that ads are only a traffic source and won’t fix weak foundations. 

I describes a common scenario where clients sign a three-month retainer but turn out not to be ready, leading to weeks of fixing basics like unclear...

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Meta ads strategist Stacy Covitz shares five common myths that make business owners anxious about running Facebook and Instagram ads and explains why they are false. 

She says ads are scalable and can start with a small, consistent budget to build visibility, grow an email list, and test messaging. 

Ads can help...

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The Facebook Group Dream That Died

Have you spent a lot of time in Facebook groups over the last five, 10 years?

And when I started my own Facebook group, my hope and goal was that I was gonna have this amazing community and I was gonna be able to share my knowledge and expertise, and we would chat and people would ask questions and...

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Summay

You don't need to go out and make 20 to 50 new ads for every campaign because that is just not a good use of your time.

Especially if you are a solo business owner like myself. 

I'm going to give you three ways to make this super manageable for you without spending all your time doing this. Because honestly, ads are still a test, ...

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Summary
I discuss the evolution of targeting strategies in Facebook advertising, emphasizing the shift from granular targeting to broad targeting. 

I explain that while the ability to target specific audiences has diminished, advertisers can still effectively reach their ideal clients by employing a strategic app...

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 Want to see how I'm using this exact strategy? 

Join my Ads for Gen X Women Community on Skool and get the behind-the-scenes of my ads!

Link to Skool Community

Facebook ads with lead forms. And yes, I did talk about them, but this is one of those moments where I feel the need to go back and revisit because the context has changed, at least f...

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So far we've covered how to know when you're ready for sales ads, what is a self-liquidating offer, and how the goal is to build a list of buyers and hopefully break even. So if you've missed any of those, go back—it's the last three episodes.

But today's message is: if you've ever said, "my ads just aren'...

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Hey friends! So last week I threw a LOT of numbers at you in part two of the SLO funnel series, and if your brain kind of glazed over? You're not alone, and honestly, same.

Today we're slowing it ALL the way down and making sure this one piece actually clicks. Because once you understand this, you will never look at ad spend the same w...