Javier Lozano, Jr. discusses the importance of capturing attention in marketing for facility management companies by drawing parallels to Coach Prime's success in college sports.
Attention is highlighted as a key asset for success, emphasizing the need to create and capture demand through non-traditional methods.
Javier emphasizes the importance of standing for something in branding and uses Coach Prime as an example. He discusses the power of storytelling, positioning your brand as a guide, and creating a compelling narrative to engage customers effectively.
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