Leveraging Waves To Grow Your FM Business: How To Go Viral or Get Earned Media

In this episode of the Facility Management Marketing Podcast, Javier discusses the importance of staying updated with current trends and events in order to leverage marketing opportunities. He emphasizes the balance between scientific marketing strategies and creative instincts. 

Using the example of Coach Prime's recent popularity, he encourages facility and property companies to think outside the box and explore unconventional marketing approaches. 

Javier shares examples such as researching keynote speakers at industry conferences and being aware of local community events.

He highlights the potential for capturing lightning in a bottle and taking calculated risks to generate new business. He also discusses their plan to wrap their truck in a unique design featuring the CU Buffs logo in order to generate attention and media coverage. They have reached out to news stations and other media outlets to promote the story. Their goal is to showcase their design team's capabilities and attract new customers.

Javier emphasizes the importance of finding and riding waves in marketing strategies to gain free media exposure. They share examples of previous successful waves they rode and the impact it had on their business.