Strategic Marketing Tactics: 7 Tips for Thriving Through Economic Challenges in Facility Management

Javier Lozano, Jr. provides 7 tips for facility and property management companies on improving their marketing during an economic downturn. 

The tips include 1) knowing your numbers, 2) focusing on promoting education, 3) doubling down on content marketing, 4) leveraging employee advocacy, 5) engaging prospects through events and communities, 6) avoiding tactics that lack value, and 7) optimizing conversion points on the website. 

Javier also emphasizes the importance of refining website content and call-to-action strategies for effective marketing. He shares personal experiences of thriving during economic downturns by focusing on marketing efficiency.