Failure is just another opportunity to try something new

Nicole Teschl is the founder of a Canadian greeting card company  SowSweet Greetings based in Toronto, Ontario. The cards designed by Nicole are riddled with puns and the best part is that they grow into wildflowers once you plant them.

Nicole uses beautiful drawings and wordplay in her cards to bring to life every occasion and warm every heart it touches.

In this episode of Failure Decoded Nicole talks about her journey, transitioning from teaching to becoming an entrepreneur. She has been featured on numerous media outlets like BlogTO, CTV News and this is just the beginning. She talks about the importance of reaching out to people, participating in local markets and building meaningful relationships with local businesses.

Nicole also hosts her own local market called The Local Loop and explains what goes into creating one.

This is a lovely episode and it is for all new entrepreneurs and nature lovers. A lot to learn here.

Show Notes:

7:19 - Building SowSweet Greetings.

7:44 - The first year of building a business and what it takes..

12:00 - Working with a business partner is difficult but it's highly recommended.

15:57 - How being a teacher and wearing a lot of other hats set Nicole up for success as an entrepreneur.

17:35 - Challenges faced in the beginning of business.

24:00 - Quality matters and sourcing is responsible and intentional.

26:50 - Challenges of building an eco-conscious sustainable business.

27:54 - Building networks with local businesses and  how to go about it.

33:40 - Generating business buzz with media features like being on Blog To, CTV News.

36:38 - The right etiquette to pitch your product to stores.

44:00 - Sustainable, closed loop market for local markets.

Links:

Website SowSweet Greetings
Instagram SowSweet Greetings
Breakfast Television Breakfast Show

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