Failure To Launch: A Fluid Podcast

In this week's episode, we conclude our exploration into the failure of Olestra and WOW branded snacks.

Sources

• Nestle, Marion. Food Politics: How the Food Industry Influences Nutrition and Health. Revised and Expanded Edition. University of California Press, 2013. 
• https://www.afr.com/companies/fake-fats-promise-guilt-free-snacks-19900420-kam4s 
• https://www.myplainview.com/news/article/Frito-Lay-testing-supermarket-s...

In this weeks episode we explore the creation and marketing behind Olestra a new fat substitute created by global powerhouse P&G.

Sources

• Nestle, Marion. Food Politics: How the Food Industry Influences Nutrition and Health. Revised and Expanded Edition. University of California Press, 2013. 
• https://www.afr.com/companies/fake-fats-promise-guilt-free-snacks-19900420-kam4s 
• https://www.myplainview.com/news/article/F...

Kraft had been selling peanut butter in Australia for almost a century, dominating an almost $6 million-a-year peanut butter market. How did it all go so wrong?

Sources:

http://www.news.com.au/finance/business/retail/kraft-one-of-the-worlds-biggest-food-brands-to-be-phased-out-in-australia-and-new-zealand/news-story/acbec56cd9b9283cb4bc18628488b47d

https://mumbrella.com.au/kraft-singles-and-kraft-peanut-butter-return-to-australia-...

Kraft had been selling peanut butter in Australia for almost a century, dominating what became by 2015 an almost $6 million-a-year peanut butter market. How did it all go so wrong?

Sources:

http://www.news.com.au/finance/business/retail/kraft-one-of-the-worlds-biggest-food-brands-to-be-phased-out-in-australia-and-new-zealand/news-story/acbec56cd9b9283cb4bc18628488b47d

https://mumbrella.com.au/kraft-singles-and-kraft-peanut-butter-...

If you go to buy an ebook today, in fact, if you go to Amazon's top 100 books right now, you'll be greeted by a range of books with prices that vary as much as the titles themselves. But this wasn't always the case.

Sources:

https://www.computerworld.com/article/2759964/how-amazon-will-win--and-lose--the-ebook-market.html

https://web.stanford.edu/class/ee204/Publications/Apple-and-the-eBook-reader.pdf

https://www.nytimes.com/2010/0...

The history of products is filled with some bitter brand rivalries. Today we’re going to talk through just one of the many skirmishes that took place during the Cola Wars. It's Diet Tab Clear v Crystal Pepsi.

Sources:  

Denny, Stephen. Killing Giants: 10 Strategies to Kill the Goliath in Your Industry. New York: Portfolio/Penguin, 2011. 

Enrico, Roger. The Other Guy Blinked: How Pepsi Won the Cola Wars. New York: Bantam ...

Part 2 of our story of Bunnings Warehouse's attempt to take control of the UK hardware retail category.

Sources:

https://www.abc.net.au/news/2018-02-28/bunnings-fails-to-learn-from-masters-mistakes-uk-hardware-push/9494228

https://www.smh.com.au/business/companies/wesfarmers-decides-to-pull-out-of-uk-bunnings-disaster-20180525-p4zhg4.html

https://www.news.com.au/finance/business/retail/bunnings-in-the-uk-is-struggling/news-story/f9...

Moving retail chains into a new market is hard. But if anyone could do it surely it would be Bunnings - the friendly green giant of Australian retail.

Sources:

https://www.abc.net.au/news/2018-02-28/bunnings-fails-to-learn-from-masters-mistakes-uk-hardware-push/9494228

https://www.smh.com.au/business/companies/wesfarmers-decides-to-pull-out-of-uk-bunnings-disaster-20180525-p4zhg4.html

https://www.news.com.au/finance/business/retail...

The second part of our investigation into Amazon's failed Fire Phone. 

Sources:

https://goodereader.com/blog/e-book-news/what-market-share-do-amazon-apple-bn-kobo-and-google-have-selling-ebooks

https://www.statista.com/statistics/269915/global-apple-ipad-sales-since-q3-2010/

https://www.businessinsider.com/how-steve-jobs-and-apple-fixed-ebook-prices-2013-7

https://publishingperspectives.com/2014/07/amazon-explains-why-it-thinks...

Do you remember the Fire Phone? This was to be the first smartphone to be produced by Amazon, Bezos 'big bet'. Yet following the launch, Amazon announced they'd lost $170 million and fired their entire hardware engineering division. What happened?

Sources:

https://goodereader.com/blog/e-book-news/what-market-share-do-amazon-apple-bn-kobo-and-google-have-selling-ebooks

https://www.statista.com/statistics/269915/global-apple-ipad-sa...

How this one man helped a company lose over $35 million with this one weird trick. 

Sources:

https://www.nytimes.com/2009/01/08/business/media/08adco.html

https://www.nytimes.com/2008/11/18/business/media/18adco.html

https://web.archive.org/web/20070316233040/https://www.gawker.com/news/evil-bosses/who-are-the-worst-bosses-in-new-york-240788.php

https://richardlinnett.files.wordpress.com/2012/09/arnell-on-a-mission1.pdf

https://...

Part 2 of our story of how a PR stunt by LifeLock went terribly wrong.

Sources:

https://www.phoenixnewtimes.com/news/lifelock-ceo-todd-davis-tries-to-spin-story-on-frequent-identity-thefts-no-explanation-for-why-davis-hid-thefts-from-customers-6628963

https://www.phoenixnewtimes.com/news/lifelock-founder-robert-maynard-surchx-failure-11450651

https://www.phoenixnewtimes.com/news/cracking-lifelock-even-after-a-12-million-penalty-for...

In 2006, identity-theft prevention brand LifeLock came up with a campaign to promote the credentials of their product, they published the Social Security Number of their CEO Todd Davis on billboards, TV and radio ads around the country. What could go wrong?

Sources:

https://www.phoenixnewtimes.com/news/lifelock-ceo-todd-davis-tries-to-spin-story-on-frequent-identity-thefts-no-explanation-for-why-davis-hid-thefts-from-customers-66...