Join host Justin Forman as he sits down with John Coleman, a leading investor in faith-driven entertainment, on the set of The Chosen to explore the explosive growth happening in faith and family content. This conversation reveals how Christians are reclaiming their place as culture-shapers through strategic capital deployment in Hollywood.
Key Topics: • The shift from philanthropic "passion projects" to commercially viable platform-based investing in entertainment • How Wonder Project raised $100 million from faith-driven investors to unlock hundreds of millions more from Amazon and Sony • Why investing in platforms (not individual projects) creates sustainable cultural impact • The business infrastructure required to make faith-driven content commercially successful • How to apply private equity rigor to entertainment investing while maintaining creative authenticity
Powerful Quotes:
"My philosophy right now is bet on platforms, not projects. How can I ally with teams that are producing at the highest level of what they do and allow them to do the hard work of sorting through projects across multiple different projects." - John Coleman
"The studio system puts $250 billion into content around the world every year. A lot of people have made a great deal of money in these production studios, but Christians had not really cracked the code." - John Coleman
"If these projects are philanthropic, that money runs out one day. If you can create a return on investment consistently enough to get institutions confident in this as an asset class, that will unleash more capital." - John Coleman
About John Coleman:
John Coleman is a leading investor in the faith-driven entertainment space, helping to raise capital for platforms like Wonder Project that partner with major studios including Amazon Prime Video and Sony. His investment philosophy emphasizes backing proven teams and platforms rather than individual projects, applying venture capital rigor to create commercially sustainable faith-driven content. Coleman believes that by applying business discipline to entertainment investing, the faith community can unlock institutional capital and create a self-sustaining ecosystem that shifts culture while generating market-rate returns for investors.
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