Ever feel like there’s a book inside you — but you don’t know where to start? In this powerful conversation, Aaron Alba, a storyteller, consultant, and leader at Streamline Books, joins Jake Oswald to talk about:
- Why writing isn’t just for writers — it’s for everyone
- How to know if you’re called to write
- What to do if you feel like your platform is “too small”
- The real legacy behind every book
Aaron also shares how Streamline helps everyday leaders turn stories into lasting impact through ghostwriting, design, publishing, and speaker coaching. Whether you're sitting on a book idea or simply wondering if your story matters — this episode is for you.
🔗 Learn more about Streamline Books: https://shareyourstory.com/
📚 BOOKS MENTIONED
- Love Does by Bob Goff
- Blue Like Jazz by Donald Miller
TIMESTAMPS
0:00 – Why your story matters more than you think
1:45 – Who comes to Streamline to write books
4:00 – Common fears and hesitations authors have
6:00 – What makes someone a “called” storyteller
8:30 – What to do when you're compelled to write
10:45 – Why storytelling is a divine human purpose
13:00 – How the ghostwriting and publishing process works
16:00 – Public speaking and platform building with Streamline
18:00 – Aaron’s background with StoryBrand
21:00 – Common mistakes authors and consultants make
23:00 – Who owns your story? (IP rights and AI ghostwriting)
28:00 – Author stories: Secret Service hero, SEC football official
33:00 – Why you don’t need a big platform to make a big impact
36:00 – Aaron’s upcoming books on manhood and failure
42:00 – A listener’s dream book idea — and what to do with it
49:00 – “Tomorrow isn’t promised.” Aaron’s story of loss and purpose
51:00 – Final encouragement: Just write the book.
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
Cardiac Cowboys
The heart was always off-limits to surgeons. Cutting into it spelled instant death for the patient. That is, until a ragtag group of doctors scattered across the Midwest and Texas decided to throw out the rule book. Working in makeshift laboratories and home garages, using medical devices made from scavenged machine parts and beer tubes, these men and women invented the field of open heart surgery. Odds are, someone you know is alive because of them. So why has history left them behind? Presented by Chris Pine, CARDIAC COWBOYS tells the gripping true story behind the birth of heart surgery, and the young, Greatest Generation doctors who made it happen. For years, they competed and feuded, racing to be the first, the best, and the most prolific. Some appeared on the cover of Time Magazine, operated on kings and advised presidents. Others ended up disgraced, penniless, and convicted of felonies. Together, they ignited a revolution in medicine, and changed the world.