#5. Aaron Alba - Helping Ordinary People Write Extraordinary Books

Ever feel like there’s a book inside you — but you don’t know where to start? In this powerful conversation, Aaron Alba, a storyteller, consultant, and leader at Streamline Books, joins Jake Oswald to talk about:

• Why writing isn’t just for writers — it’s for everyone
• How to know if you’re called to write
• What to do if you feel like your platform is “too small”
• The real legacy behind every book

Aaron also shares how Streamline helps everyday leaders turn stories into lasting impact through ghostwriting, design, publishing, and speaker coaching. Whether you're sitting on a book idea or simply wondering if your story matters — this episode is for you.

🔗 Learn more about Streamline Books: https://shareyourstory.com/

📚 BOOKS MENTIONED

• Love Does by Bob Goff
• Blue Like Jazz by Donald Miller

TIMESTAMPS

0:00 – Why your story matters more than you think

1:45 – Who comes to Streamline to write books

4:00 – Common fears and hesitations authors have

6:00 – What makes someone a “called” storyteller

8:30 – What to do when you're compelled to write

10:45 – Why storytelling is a divine human purpose

13:00 – How the ghostwriting and publishing process works

16:00 – Public speaking and platform building with Streamline

18:00 – Aaron’s background with StoryBrand

21:00 – Common mistakes authors and consultants make

23:00 – Who owns your story? (IP rights and AI ghostwriting)

28:00 – Author stories: Secret Service hero, SEC football official

33:00 – Why you don’t need a big platform to make a big impact

36:00 – Aaron’s upcoming books on manhood and failure

42:00 – A listener’s dream book idea — and what to do with it

49:00 – “Tomorrow isn’t promised.” Aaron’s story of loss and purpose

51:00 – Final encouragement: Just write the book.