Episode 37: Bridget Kustin and Emanuela Rondi on the Evolution of Family Enterprise Impact

R. Adam Smith welcomes economic anthropologist Bridget Kustin of Oxford Saïd Business School and Associate Professor Emanuela Rondi of the University of Bergamo for an insightful academic perspective on family enterprise dynamics. Kustin shares findings from the Ownership Project 2.0, examining how ultra-wealthy families approach impact investment and the disconnect between their self-perception and actual ESG performance. Rondi discusses her research on family business innovation, particularly how intergenerational relationships can drive digital transformation through "reverse mentorship." Together, they explore the complexities of family wealth office structures, succession planning challenges, and how evolving concepts of legacy affect multi-generational family financial planning.