Episode 50: Jennifer East on Aligning Generations and Building Governance for Lasting Family Unity

On Episode 50 of the Family Business Audiocast, R. Adam Smith welcomes Jennifer East, Founder of ONIDA Family Advisors and a globally recognized advisor to family enterprises and family offices. With two decades of experience guiding multigenerational families across Europe, the Middle East, and North America, Jennifer has built a reputation for helping families strengthen governance, align across generations, and prepare rising leaders to steward both assets and values. In this conversation, Jennifer draws on her unique perspective as a second‑generation leader in her own family’s Canadian hospitality business and as co‑steward of Class Afloat, a mission‑driven school at sea with a forty‑year legacy of experiential education. She shares powerful insights on defining shared purpose, designing governance frameworks that reflect family complexity, and equipping next‑gen members to balance individual aspirations with collective goals. A Fellow of the Family Firm Institute and Chair of Campden Wealth’s European Family Office Forum, Jennifer offers a rare blend of lived experience and professional expertise—illuminating how families can thrive together across generations.