The Power of Narrative in Family Businesses: A Conversation with Jamie Yuenger and Lisabeth Sugahara

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September 5, 2025 • 21 mins

FFI Practitioner is pleased to feature a podcast conversation with guests Jamie Yuenger from StoryKeep and Lisabeth “Betsy” Sugahara from Fairfield-Maxwell Ltd. They discuss the power of story and how it can have positive impacts on family businesses, including improved family dynamics and wider support of business decisions. Jamie Yuenger is founder of Storykeep, which … Continue reading →

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.css-14f5ked{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:2;overflow:hidden;}The Power of Narrative in Family Businesses: A Conversation with Jamie Yuenger and Lisabeth Sugahara