Are you tired of the same old "holistic" and "fiduciary" buzzwords in financial services branding? Our guest on today's episode urges you to break free from industry cliches and find inspiration for your brand in unexpected places. Think beyond the suits and charts — what resonates with your target audience in the real world?
But it's not just about ditching the jargon. This episode is packed with actionable tips for building a modern financial services brand.
Joining us today is Johnny Sandquist, CEO of Three Crowns Marketing, who emphasizes the importance of modern digital experiences by investing in interactive websites and engaging video content to capture and retain audience attention. To enhance your website's effectiveness, it's crucial to communicate who your firm helps and how clients can benefit. Johnny recommends leveraging your testimonials to establish social proof, building trust and credibility among potential clients.
In this episode, you'll learn key concepts on:
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Harnessing social proof
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Avoiding buzzword overuse
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