Allan Levy with Jason Barnard on Fastlane Founders And Legacy. CRM and Digital Marketing with GenAI

Allan Levy talks with Jason Barnard about the future of CRM and Digital Marketing with Generative AI. Allan Levy is an entrepreneur and CEO of Alchemy Worx and LYQ Testing. Alan discusses the integration of ChatGPT in their tool to generate subject lines, which has improved the efficiency and effectiveness of their campaigns. Jason Barnard and Allan Levy emphasize the importance of context in AI, noting that ChatGPT's effectiveness increases with specific details. Allan also highlights AI's role in creating consistent messaging across platforms and personalizing content. Jason Barnard and Allan Levy underscores that despite AI's advancements, human creativity remains crucial for innovation. Discover practical strategies for implementing ChatGPT in your marketing workflows, perfect for business leaders who wants to build smarter marketing systems through strategic AI implementation. What you’ll learn from Allan Levy 00:00 Allan Levy and Jason Barnard 01:09 Who is Allan Levy According to Jason Barnard’s ChatGPT Search? 01:51 How Does ChatGPT Perceive Jason Barnard? 03:04 What Does Alchemy Worx Do? 05:08 Why is it Important to Use AI Tools Like ChatGPT in Your Marketing Processes? 07:02 How Does Allan Levy See the Use of AI Tools Like ChatGPT Evolving in the Future? 07:17 How Can AI Help Personalize Communication Across Email and Social Media for Individual Users? 08:26 Why Could Personalization Across Multiple Platforms Become Too Invasive? 08:33 How Do E-commerce Sites Retarget Ads on Facebook? 08:55 How Do Marketers Prevent Users From Disabling Tracking Options? 09:34 Why Do Consumers Want Personalization While Fearing Invasive Tracking? 10:51 What Are Some Ways Businesses Can Effectively Adopt Generative AI Despite the Challenges? 11:34 What Prompted Jesse Kirshbaum to Build a Bunch of Filters to Feed Prompts Into ChatGPT? 14:21 What Are Some Other Ways ChatGPT Can Be Used in the CRM and Digital Marketing Space? 16:33 Where Do Humans Come Into Play When Using AI Tools Like ChatGPT? 17:09 Why Don’t Humans Always Need to Make the Final Decision When Using AI? 19:52 How Can Humans Remain Relevant in an AI-Driven World? This episode was recorded live on video March 25th 2025 https://www.youtube.com/watch?v=mVSSSp1E5ho Links to pieces of content relevant to this topic:https://alchemyworx.com/blog/innovation-unleashed/https://alchemyworx.com/blog/Allan Levy Transcript from Allan Levy with Jason Barnard on Fastlane Founders And Legacy. CRM and Digital Marketing with GenAI [00:00:00] Narrator: Fastlane Founders and Legacy with Jason Barnard. Each week, Jason sits down with successful Entrepreneurs, CEOs and Executives, and get them to share how they mastered the delicate balance between rapid growth and enduring success in the business world. How can we quickly build a profitable business that stands at test of time and becomes our legacy? [00:00:26] A legacy we're proud of. Fastlane Founders and Legacy with Jason Barnard.  [00:00:31] Jason Barnard: Hi everybody!  [00:00:31] Welcome to another Fastlane Founders and Legacy with me, Jason Barnard. And a quick hello and we're good to go. Welcome to the show, Allan Levy.  [00:00:44] Allan Levy: Well, thank you Jason. Thank you. I can't sing back at you, but I do appreciate the warm welcome and it's great being here. [00:00:52] Jason Barnard: Brilliant, wonderful. I'm really excited to talk about the future of CRM and Digital Marketing, Generative AI, and my first question is going to be, why have you brought CRM and Digital Marketing together? But that's for after the introductory part, which is your Brand SERP and in this case, your results in ChatGPT. [00:01:10] Now here I just said, who is Allan Levy? And obviously your name is very popular, and it immediately start thinking well, which one do you mean? And this is a fundamental question that a lot of us have to answer is,