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April 22, 2025 27 mins
Guy E. Baker talks with Jason Barnard about the Market Tune-Up. Market Tune-Up! Guy E. Baker, Wealth and Business Coach, and founder of the Wealth Teams Alliance, shares the principles behind his Market Tune-Up approach to building a resilient business in a niche industry. Discover how small improvements, strategic questioning, and a focus on client needs can transform your practice, drive long-term success, and create lasting impact. From pioneering asset management to mentoring the next generation of advisors, this episode reveals how passion, expertise, and a commitment to service can help you build a legacy that stands the test of time. #Entrepreneurship #WealthManagement #BusinessLegacy #MarketTuneUp What you’ll learn from Guy E. Baker This episode was recorded live on video April 22nd 2025 https://www.youtube.com/watch?v=wSRJm149N8E Links to pieces of content relevant to this topic:www.standel.comGuy E. Baker Transcript from Guy E. Baker with Jason Barnard on Fastlane Founders And Legacy. Market Tune-Up [00:00:00] Guy E. Baker: I'll get a room of 2000 people and I'll say, raise your hand if you think we sell solutions. And you, you almost everyone will raise their hand and they'll say, we'll raise your hand if you think we sell problems. And almost no one will sell that, you know, raise their hand for that. And the fact of the matter is, is that no one wants the solution until they have a problem to solve. [00:00:23] Guy E. Baker: And nobody wants to solve the problem until the problem is causing pain. So the very first thing you've gotta do,  [00:00:30] Narrator: Fastlane Founders and Legacy with Jason Barnard. Each week, Jason sits down with successful entrepreneurs, CEOs and executives, and get them to share how they mastered the delicate balance between rapid growth and enduring success in the business world. [00:00:47] Narrator: How can we quickly build a profitable business that stands at test of time and becomes our legacy? A legacy we're proud of. Fastlane Founders and Legacy with Jason Barnard.  [00:00:59] Jason Barnard: Hi everybody and welcome to another Fastlane Founders and Legacy. I'm Jason Barnard here with a quick hello and we're good to go. [00:01:07] Jason Barnard: Welcome to the show, Dr. Guy Baker.  [00:01:12] Guy E. Baker: And thank you very much.  [00:01:14] Jason Barnard: How lovely. I believe your middle name is Eugene.  [00:01:17] Guy E. Baker: Eugene. It's a family name.  [00:01:20] Jason Barnard: Brilliant, wonderful. And we're gonna be talking about market tuneup, which is all about building a business. The, the principles behind building a business, specifically in the financial industry. [00:01:29] Jason Barnard: And I'm hoping it's gonna help me in the services industry too.  [00:01:33] Guy E. Baker: Yeah. So I got the title from the standpoint of an automobile. You know, when you tune up an automobile, I kind of thought if you had a marketing organization, there are probably some things you ought to do to tune it up, to be more, proficient, more efficient, more effective. [00:01:49] Jason Barnard: And so we're gonna be talking up, making it more effective and.  [00:01:53] Guy E. Baker: Efficient.  [00:01:54] Jason Barnard: Efficient. Brilliant. Wonderful. Before we do that, I always look at Brand SERPs, the search result for people's names, but I decided for you to look at ChatGPT, and I asked it to tell me more about Guy Eugene Baker. And it's got a lot of information about you, including a bachelor's, three masters, and a doctors. [00:02:13] Jason Barnard: Which I assume is correct. I'm not, it's not hallucinating, is it?  [00:02:17] Guy E. Baker: No, it's not hallucinating.  [00:02:19] Jason Barnard: Is, so all of that is true. And I asked you earlier on, do you have 12 great-grandchildren? You said, yes. So it's got that right too. The only thing it's got completely wrong is the photos. 
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