Michael Davern talks with Jason Barnard about end-to-end AI marketing enablement.
End-to-End AI Marketing Enablement! Michael Davern, CEO and Co-Founder of Incept, reveals how AI is transforming every stage of modern marketing, from research and strategy to execution and measurement. Discover why treating AI like your ultimate intern can save you weeks of work, boost your team’s creativity, and let you focus on what you do best. Michael shares practical tips on building reliable AI workflows, training your own AI sidekick, and keeping the human touch in every campaign. This episode is packed with real-world advice for founders and executives ready to embrace AI and scale smarter, not harder.
#AIMarketing #DigitalTransformation #MarketingEnablement #Leadership #BusinessGrowth #Incept #MichaelDavern #FastlaneFounders #JasonBarnard #Entrepreneurship
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This episode was recorded live on video May 27th 2025
https://www.youtube.com/watch?v=29F5ooFZ_3Y
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Join Michael Davern and Jason Barnard for this week’s episode of Fastlane Founders and Legacy!
Scheduled for 27 May 2025 at 18 H CET (Paris)
Transcript from Michael Davern with Jason Barnard on Fastlane Founders And Legacy. End-to-End AI Marketing Enablement
[00:00:00] Jason Barnard: There may be pushback on AI because people are frightened of losing their jobs because they don't see that as an option. They think if I automate all of this with AI, I lose my job.
[00:00:14] Michael Davern: And some people will. There's just some things that happen that are going to be automated to a point where it's done as well or better than a person can do it.
[00:00:23] Michael Davern: I think I might have already mentioned, like what I told you yesterday is different than an hour. So we've gotta make sure we're on top of that as well. But that is more about still the 80 20 rule. and one of our core values is always be on the better side of 20. So it's really easy for me to talk in those 80 20, but if 20% of your job is what you love doing, and a lot of it, the rest of it is either monotonous or just something I have to do well, you don't have to do that.
[00:00:49] Michael Davern: There's automation. There's AI learning that's going to get better. And better for us to be able to have that more monotonous part of your position, not be something you have to do, and it's going help us scale
[00:00:59] Narrator: Fastlane Founders and Legacy with Jason Barnard. Each week, Jason sits down with successful entrepreneurs, CEOs and executives, and get them to share how they mastered the delicate balance between rapid growth and enduring success in the business world.
[00:01:16] Narrator: How can we quickly build a profitable business that stands the test of time and becomes their legacy? A legacy we're proud of. Fastlane Founders and Legacy with Jason Barnard.
[00:01:28] Jason Barnard: Hi everybody, and welcome to another edition of Fastlane Founders and Legacy. I'm Jason Barnard, and a quick hello and we're good to go.
[00:01:37] Jason Barnard: Welcome to the show, Michael Davern.
[00:01:43] Michael Davern: Thank you, Jason. I can promise you this is the first time I've ever been serenaded as an intro into a podcast.
[00:01:50] Jason Barnard: Yeah. I think that a lot of people say that to me. And the nice thing is that I started doing this in 2019, so that's six years I've been singing the intro and I recently became the lead singer in a band, and I've got better at singing.
[00:02:05] Jason Barnard: So if anybody listens to the very first episode and then this one, even in that short piece of singing, I think I've got better.
[00:02:13] Michael Davern: So we don't need to go into chat and start a custom GPT for voice coaching.
[00:02:17] Jason Barnard: No thank you.
[00:02:18] Michael Davern: Okay. Okay.