Saul Marquez with Jason Barnard on Fastlane Founders And Legacy. B2B Marketing Mastery

Saul Marquez talks with Jason Barnard about B2B Marketing mastery. Saul Marquez is the founder and CEO of Outcomes Rocket, a global digital marketing agency serving healthcare clients exclusively. Saul shares his proven framework, which is built on four key pillars of marketing: strategy, owned, earned, and paid media. He emphasizes the importance of starting with strategy, not tactics. Understanding your ideal client profiles (ICPs) and their pain points is essential because emotions drive action. Jason Barnard and Saul Marquez also explore how Google’s understanding of your brand impacts visibility, trust, and opportunities—from business growth to personal reputation. Throughout the episode, Jason Barnard and Saul Marquez explore how a well-positioned brand with consistent messaging helps build trust, enhances visibility, and opens doors for business growth—a must-watch for founders, entrepreneurs, and marketers looking to build sustainable growth through strategic marketing implementation. #B2BMarketing #HealthcareMarketing #MarketingStrategy #AIMarketing #DigitalMarketing What you’ll learn from Saul Marquez 00:00 Saul Marquez and Jason Barnard 01:28 What Result Did Saul Marquez’s Brand SERP Show When Jason Barnard Googled His Name? 01:37 What Does Saul Marquez’s KGMID Reveal, According to Jason Barnard? 02:31 What Does Kalicube Do to Help People Appear More Authoritative When Someone Googles Their Name? 03:33 What Are the Best Marketing Processes for B2B? 04:21 What Are the Four Pillars of B2B Marketing? 04:45 Why Do the Four Pillars of Marketing Apply to Any Company, Regardless of its Size? 05:12 Strategy 05:28 Why is it Important to Start With Strategy Before Jumping Into Tactics in Marketing? 05:43 What Should You Focus On When Building Your Strategy? 06:29 What Mistake Did Kalicube Make in Terms of Their UCP, Based on Jason Barnard’s Explanation? 06:56 What Lesson Did Saul Marquez Emphasize to Jason Barnard Regarding Kalicube’s Proprietary Technology? 07:23 Why Does Changing Communication Later Become More Painful Than Getting it Right From the Start? 07:57 What Are the Key Pain Points of Jason Barnard’s Ideal Client? 08:33 What Are the Three Big Pain Points That Jason Barnard Identifies for Himself? 09:14 Why is it Important to Understand the Pain Points of Your Ideal Client Profiles? 09:51 Why is it Important for Marketers to Focus On the Client’s Problem Rather Than Just the Solution? 10:30 Owned Marketing 10:39 Earned Marketing 11:09 Paid Marketing 11:52 Why Do You Need to Define Your Message Before Worrying About AI, Search, and Google? 12:30 What Did the McKinsey Report Reveal About B2B Healthcare Companies and Their Marketing Strategies? 13:02 Why is Getting Your Strategy Right Important When It Comes to Staying Ahead of Competitors? 14:05 Why is it Important to Use AI Effectively in B2B Marketing? 14:23 Why Does Saul Marquez Believe AI Will Significantly Impact the Future of Their Agency? 15:19 What Are the Steps You Can Take Using ChatGPT to Develop Your Brand Strategy? 17:06 What is the Next Great Use of AI That Saul Marquez Suggests? 18:23 What Mindset Shift Helped Saul Marquez Grow His Agency and Leverage AI More Effectively? 20:03 What Tasks Can You Apply AI To? This episode was recorded live on video April 8th 2025 https://www.youtube.com/watch?v=G5exga9U8_8 Links to pieces of content relevant to this topic:Saul Marquez Transcript from Saul Marquez with Jason Barnard on Fastlane Founders And Legacy. B2B Marketing Mastery [00:00:00] Narrator: Fastlane Founders and Legacy with Jason Barnard. Each week, Jason sits down with successful entrepreneurs, CEOs and executives, and get them to share how they mastered the delicate balance between rapid growth and enduring success in the business world. How can we quickly build a profitable business that stands at test of time and becomes their l...