Hey, it's Cindy, send me a text, get in touch!
[Business] [Wages]
[#34]: In this episode of The Fearless Entrepreneurs Podcast, host Cindy Chang sits down with Aaron Binder — a Toronto-based entrepreneur, tourism leader, and national advocate for ethical employment. Aaron is a partner at Go Tours Canada and Segway of Ontario, celebrating 20 years in business, and he’s also a Director at the Better Way Alliance, Canada’s ethical employer network.
🎧 In this episode, you'll hear:
- How Aaron built a 20-year business by investing in people, not shortcuts
- Why small businesses are under pressure — and what needs to change fast
- A behind-the-scenes look at his next venture: beer, cheese, and bold policy moves
Aaron makes a powerful case for why decent work isn’t just good policy — it’s good business. He shares lessons on pricing, retaining great people, navigating burnout, and why he believes the key to fixing Canada’s productivity crisis is better jobs, not more tech.
This conversation is a masterclass in longevity, leadership, and building a business that means something.
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