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June 4, 2025 52 mins

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#29 

[SERIALENTREPRENUER] [MARKETING]

Joanna Track didn’t just break the mold—she built a whole new one. From math major to media mogul, this is her fearless journey. 

In this episode, Joanna, founder of Good Eggs & Co. opens up about building Sweetspot.ca, launching The Bullet, surviving failure with eLUXE, and what it really takes to be a serial entrepreneur in today’s world. If you've ever felt torn between a “safe” career and a calling to create something bigger—this conversation is your permission slip.

🔥 Learn how Joanna:

  • Turned a math degree into a media empire
  • Navigated being a woman in male-dominated spaces
  • Built companies that caught the attention of Arlene Dickinson
  • Reclaimed balance and joy as a serial founder

Listen now—because reinvention starts with one bold decision.

Company Website: Good Eggs & Co.

Personal Website: JoannaTrack.com

LinkedIn: Joanna Track

Instagram: Good Eggs & Co.

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