From police officer to reality TV trailblazer to product founder, Alisa Fraser has never been afraid of the long game. In this episode, the co-founder and CEO of al.ive body (with twin sister Lysandra) shares how grit, design obsession and values-first leadership turned a beach-scribbled idea into a brand that’s sold 2.2M+ products across 900+ stores in Australia and New Zealand.
Alisa opens up about the pressure-cooker lessons from winning The Block (17 weeks, three hours’ sleep a night), the reality behind “overnight success” (14 years in the making), and the fearless choices behind al.ive Body’s rise - from six months of underground R&D to selling a house to fund the first production run. She gets real about scaling pains (startup to scale-up), why category discipline and SKU rationalisation matter and how to protect your culture as the team grows.
We also go deep on authenticity and visibility: being an introvert in the public eye, handling trolls and nurturing a community that DMs daily with wins, questions, and product love. Plus, the rituals that keep her steady (F45 at dawn, quiet desk time before the team arrives), the “who not how” rule that changed her leadership, and the spiritual intuition she uses to read the room and herself.
In this episode
Alisa’s takeaways
Partner shout-out
Even the best ideas need backing. Westpac has committed $1B to support female entrepreneurs and offers the Startup Business Loan - apply with your business plan and budget projections for up to $50K unsecured. Learn more: search “Westpac supporting female founders.”
Eligibility, credit criteria, fees & charges, and T&Cs apply. General advice only.
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