May 18, 2025 • 44 mins
NOAH HUNTER DORSEY
"Good things take time. Good things take people."
Strap yourselves in for this episode. Noah Hunter Dorsey is the ultimate go getter. He's a creative, entrepreneur and digital marketer. Over the past 5 years he's built 3 multi million dollar businesses.
I picked Noah's brain in this episode, and he doesn't gatekeep. He's the real deal, hard working, driven, honest, kind and calm. We talk about the importance of having mentors, learning and levelling up.
He's worked with Kanye West on the relaunch of Yeezy and on the first day they made $19 Million in a day! He then received a call from Yay himself. Noah talks about what he learnt from working with Yay, he learnt about speed and how it breeds more success and he learnt a lot about thinking bigger.
And that's how I felt after my chat with Noah, I was so inspired to go even harder after my dreams and goals. Bring a notepad to this episode (when you're not driving ofc course). Lots to learn and soak up!
Noah, you have shared so many gems in in this interview: Here's to understanding that the more no's get, bring you closer to a yes, and it's just a numbers game.
You can follow Noah on insta here: https://www.instagram.com/noahhunterdorsey/
You can follow his company Future Fulfilment here: https://www.instagram.com/futurefulfilment/
Noah, I cannot wait to see what's next for you! You, my friend are such a bright spark!
Big love,
Lola
See omnystudio.com/listener for privacy information.
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:02):
Get a. I'm Lala Berry, nutritionist, author, actor, TV presenter,
and professional oversharer. This podcast is all about celebrating failure
because I believe it's a chance for us to learn,
grow and face our blind spots. Each week, I'll interview
a different guest about their highs as well as their lows,
(00:26):
all in a bid to inspire us to fearlessly fail. Hello,
Holy Mac, I am so excited for you to listen
to today's pod with Noah Hunter Dorsey. He is a
digital marketer. He is a total creative. He's an entrepreneur
(00:49):
and when I interviewed him, I believe he was twenty seven.
I think he's twenty eight now. But he has created
three multimillion dollar businesses. He has worked with Kanye West
on the relaunch of Yeasy and I think he signed
onto that forty eight hours before the relaunch, and the
day that everything Noah did kicked off, they cleared something
(01:12):
like nineteen million USD in a day. Like this kid
is so smart. Sorry I know what to call you
a kid, but you feel, you feel, you just feel
like someone that is such a go getter, young, hungry,
smart and so insightful and one of my favorite qualities
(01:34):
about Noah is he doesn't gatekeep. So we talked about,
you know, success, loving speed, and the importance of momentum.
We talked about how we often can underestimate what we
can handle, but sometimes we'll overestimate what we can achieve.
In a really short period of time. I learned so much.
(01:57):
I took so many notes. I am a huge, huge
fan after sitting down and having this chat, And like
anytime Noah shares a vlog or behind the scenes of
all the incredible stuff is doing, I'm like, first in there,
I'm like, you're arazing. So, Noah, thank you so much
for jumping on this pod. I cannot wait to see
(02:20):
what comes for you next. I just know you are
totally unstoppable and it is a total honor to have
you on fearlessly failing. Thank you, my friend, You're unreal.
Noah Hunter Dorsy, great name, by.
Speaker 2 (02:36):
The way, Thank you. I can think my parents that.
Speaker 1 (02:40):
Yeah, I was gonna say, you don't get friendly take much.
I am so excited to be sitting opposite you. I like,
I started researching you and to be completely honest with you,
usually i'll like go for like actors, writers, directors, that
real like creativity space and you I go stting this
pitch for you and I was like, okay, hang on,
(03:03):
let me, let me do a detail, and I was like,
you're flipping amazing. So would you describe yourself as a
digital marketer and entrepreneur? Yeah, but with a very like
I cannot wait to talk about your creative like dreams
and aspirations as well. So I have to start with
I mean, there's so many places I want to start,
(03:25):
but like, let's talk e commerce. Covid, how it worked
like in a really good way for you, and it
was a hard time for a lot of people. But
is that where was it Tommy Skin? Is that where
Tommy Skin cats?
Speaker 2 (03:37):
That's right? Yeah, that was the first business that got
traction and kind of opened up a new world for
me a career, I guess, yeah, And covid was it
was just that opportunity for us where you know, the
world when it's a panic and lockdown, but e commerce,
I guess we'd picked the right industry just started booming.
So yeah, it changed my life overnight, and you know,
(04:01):
we just one thing led to the next and now
I'm here today with you. But that was really the
start of all of it, you know, pre covid, I
was very much so just figuring it out, sharehouses, couch surfing,
like yeah.
Speaker 1 (04:14):
Right, but like then to now, is it true you've
built three multi million dollar businesses?
Speaker 2 (04:20):
That's right. So the first one was Tommy Skin Sales,
a skincare e commerce company, and really we were working
with a lot of suppliers to keep that business running.
So I was just looking at the financials going, Wow,
we're spending so much money with other marketing agencies, and
we're spending so much money with other three pls. Why
don't we do these ourselves?
Speaker 1 (04:38):
This might sound really dumb. Sure, this might sound really dumb.
I didn't know what a three PL was literally until
I started researching you, So can you say what that
is for the audience?
Speaker 2 (04:47):
So? Three PL is third party logistics? Right, So for
e commerce brands, obviously they have stock. They need to
keep that stock somewhere rather than doing it themselves, which
takes a lot of time. Yeah, or get a warehouse
because that's just a huge outlet in terms of investment, buying,
forklifts and racking. You can work with a company that
will basically consolidate multiple brands into the one warehouse and
(05:10):
then store your products and then ship them.
Speaker 1 (05:11):
Which is what you do, right, which is what we do.
Speaker 2 (05:13):
That's right.
Speaker 1 (05:13):
So that's future fulfillment.
Speaker 2 (05:15):
That's future fulfillment.
Speaker 1 (05:16):
Yeah, so I have to ask about future fulfillment and
the fire in twenty twenty three, right, that's right. So
you throw like this was your baby in a sense,
and you get this call I'm getting the middle of
the night or something, wasn't it.
Speaker 2 (05:30):
Yeah, so what happened in the middle of the night,
I'm like a very heavy sleeper. First, yes, Nick was
down on the scene that.
Speaker 1 (05:39):
Your business partner, partner, yep.
Speaker 2 (05:41):
And then you know, as soon as I woke up
in you know, the early morning, I saw the photo
and I was, yeah, straight down there. And by that time,
like you know, everyone had arrived, you know, detectives, police
or the new stations were down there.
Speaker 1 (05:54):
I saw a fair story with your interviews.
Speaker 2 (05:57):
It was a wild scene. It was something like a
TV show.
Speaker 1 (06:00):
Yeah, and then is it true? Like technically that was
like a huge, huge setback, Like a lot of people
be like if this I'm out like this is But
within twenty four hours you had found the place next
door and you were like organize Internet. You're ready, like
and you just started operation.
Speaker 2 (06:18):
Yeah. I vividly remember sitting at Optus like that day,
like just getting a like a modem and hooking it
up because as you know, like equoos doesn't SOP. It's
not like we could just say, hey, you know, it's
put everything on pause. It's like orders are still coming through.
So yeah, but that's like shout outs to the team
as well. That was the way that that was pulled
(06:40):
together was really good. And I think that that's you know,
that's our approach to it as well with everything.
Speaker 1 (06:45):
This is what I am so excited to talk to
about your approach because it seems like you don't have
a fear of shit stuff happening or failing. It seems
like you're kind of like, well, Okay, this bad thing
has happen, bend, I'm still going to move forward.
Speaker 2 (07:02):
That's right. Yeah. I think the if I think about
the experience that taught me the most about fear and
like getting over the fear of rejection, it would have
to be my first job when I moved to Melbourne.
So I studied university in Byron Bay and the day
I finished, I was ready to go to the city
and do something big, big dreams. And I came to Melbourne.
(07:24):
The first job that I got was door knocking for
Solar Oh wow. Yeah. So every morning we would meet
it at a warehouse that'd be maybe like fifteen of
us and they would put us onto a minibus and
give us a map with the suburbs we'll go into,
and then highlighted in my color were all the streets
that I got to walk that day. And then every
day we're just like in the sun like midsummer, just
(07:45):
walking door to door and like just getting rejected again
and again, like people slamming their doors on me, people
yelling and swearing at me, like you know, and that
was constant. But then someone would say yes, and we
got fifty dollars every Yes, it was a fifty dollars
note and it was like, Okay, more nose I get
the closer I get to well, yes, and it just
became a numbers game. So that was the thing that
really instilled it for me.
Speaker 1 (08:06):
Oh mate, what did you study in Byron Bay University?
Speaker 2 (08:09):
I did audio engineering, So I'm a musician.
Speaker 1 (08:11):
I know this about you. Yeah, that's going to say
I love this. I live part in Byron Bay. Isn't
it the best? You love it the best because you're
a surfer as well.
Speaker 2 (08:19):
Seventeen eighteen, nineteen years old in Biron, Like it was
just a coming of age. It was the best place
in the world that I could have been.
Speaker 1 (08:27):
I literally think it would be the best place to
have a family. Yeah, I agree, the air, the water,
Growing up in the ocean, I'm always like this is
this is the best place.
Speaker 2 (08:37):
Absolutely.
Speaker 1 (08:37):
I call it Parrot to all my American friends and
like where are you from, I'm like, literally Paradise. Yeah,
it's the best.
Speaker 2 (08:43):
That's right.
Speaker 1 (08:43):
Okay, So you got so comfortable with this like consistent
rejection that you were like, Okay, this is a numbers game.
I've just got to like stick with it. And so
how like, oh my god, there is just so much
cool stuff I want to talk about, But like, how
do you go from that to like and this ability
(09:04):
to like not give a shit about failing? And then
I want to talk to you about You've said people
grossly underestimate what they can handle and like what they
can I think also what they can do yep. And
it's almost like you have that in built like to
be able to like that's that daughter at all? I
(09:25):
want to say, salesman, job, Can I say that? I
think a lot of people would throw the towel in
after a day. But you're like, hang on a stick,
if I can have like two or three wins, that
can be one hundred and fifty bucks. That's exactly right, right,
But like that tells me that you've got this in
built power of being like I know what I can
I know that I can handle more than I think.
Speaker 2 (09:45):
Yeah, well you made a comment there. So you said people,
you know, underestimate what they can achieve or what they
can do they can handle. There's also this other side
is like they overestimate what they can do in a
very short amount of time and underestimate what they can
do in maybe a year or so. And I feel
this constantly as well, because I wake up I'm like, oh,
I need it, I need to move faster. But then
I reflect and I go, oh, actually, where we were
(10:07):
this time last year compared to now, Like is what
I could never dreamt that, and like it'll happen again. Yeah,
So I think it's just like, you know, good things
take time, good things take people. Yeah, that's just part
of the process.
Speaker 1 (10:20):
Do you know what you said something though, I tell
you what I wrote down, and my boyfriend was like,
oh my god, that's so good success love speed, oh yeah,
and like so as and this where I'm excited to
hear like your business brain but also your creative brain
around this because we know that, like, especially in the
creative industry, momentum like feeds, Like you know that if
(10:42):
you get a win, you've got to ride that kind
of way for sure and take all the like prezsies
that come with it, like and just go, Okay, that's
going to open that door, that's going to start that.
But like, sometimes we can have an idea, whether it's
creatible business idea and kind of like get paralyzed by
what if I fail or what if I suck it up?
(11:02):
Or what if I you know, like and I think
that like so many dreams and ideas are kind of
left Like I teach ogre and I used to say
it in my class, I don't need more because it
sounds a bit morbid, But I used to say, you
find like the best ideas and dreams in the graveyard
because a lot of people are too afraid to oh yeah,
to go after them. So I want you to teach
(11:23):
me about why success love speed number one, and then like,
as a creative that can sometimes get imposter syndrome or
oh that needs to be perfect before I put it
out into the world, Like how to let go of
that and that to like to like sit in that
like the pace of like success for sure.
Speaker 2 (11:42):
Yeah. Well, I think there's one quote that a mentor
told me when I was growing up, and that was,
if you're not embarrassed by the first version of your product,
you've launched too late. Yeah maybe you've heard. Yeah, I
like that, and that really resonated with me. So when
it comes to creative work, it's like so important to
put work out there in real time to get feedback
(12:03):
from people. So sometimes it's like, and you know this,
this is a big part of marketing as well, especially
like creative In marketing, you know, we never test one ad.
We test hundreds thousands of ads, and we look at
the data to what's performing and then we can double
down on that. So the thing that I love so
much about marketing is the intersection between creativity and data
(12:25):
because creativity is very much so subjective a lot of
the time, the data is much more black and white,
and then when you find the middle ground, it's like
you there's like magic in that. So I think, for yeah,
anyone doing something creative and this isn't showing friends and family. Yeah,
this is actually like pushing things out there. You know,
there's so many Instagram just released a new feature now
(12:47):
where you can basically create dark posts that don't appear
on your feed or your story, your followers don't see it,
and you get real time feedback. It's like you should
be using that daily to test ideas, you know, so
just keep shipping and yeah, that's that's my approach to it,
and what about that?
Speaker 1 (13:03):
Like so and again this will run between like creative
and business. But like that, if you get a knockback
obviously the Arson was like huge knockback for you. If
you get like a knockback from say someone's like I
don't like that, like product feedback or somebody doesn't like
something you put out there, how do you kind of
be like, Okay, like that's okay, that's one person's opinion.
(13:25):
I don't need to take that on. I'm going to
keep like, do you know what I mean? I know
this is more of a psychological question, but like how
do you keep going big picture focus and not let
the little stuff kind of like weigh you down or
get in the way.
Speaker 2 (13:39):
Yeah, I think because I see some people really maybe
struggling with this, like in the comments and like seeking
validation through others, and I think that that's probably something
that I haven't had to deal with so much, mainly
because my circle in life is so small, Like I
really just stick to my people. Yeah, like it's it's
a it's just a tight knit career. So I like that, Yeah,
(14:03):
that kind of benefits me in the way that like
I'm not there's not a whole lot of external energy
getting put on me because I'm not surrounded by like
all these people. It's like it's family and friends, you
know what I mean.
Speaker 1 (14:14):
And you need no external validation. And so if you
see like a yeah quote or whatever, you just like
like yeah comment, You're just like okay, cool.
Speaker 2 (14:21):
I think you know, people are going to love or
hate it, And the scary part is if they've got
no opinion at all, you know. So that's what I'm noticing,
like now seeing you know, people that are basically pushing
culture forward. It's so split people either like strongly disagree
or strongly agree with the work that they're doing, so
(14:42):
at least you're getting some kind of feedback.
Speaker 1 (14:44):
That's such a good way of looking at you mentioned
before mentors. How important to you is having a mentor?
Like especially, I think like business ideas and like going
out on a limb can be really scary. So I
know you had a mental in you.
Speaker 2 (15:00):
Yeah, multiple, I've been so so blessed to have them, Yeah,
throughout my life. And it's yeah, it's like so so important.
If you've got a dream, the quickest way to get
there is to find someone that's already doing it and
then to create like a beautiful two way street with
that person. So it's about figuring out what kind of
value can bring to these kind of people that are
(15:22):
ahead of you, and then often they'll see something in
you that they had when they were your age. That's
usually the dynamic. Yeah, And then yeah, it's just in
terms of like you know, learning and leveling up, mentors
are the best way to do it.
Speaker 1 (15:37):
Oh my goodness, I love it. I also think as well,
like I don't know if it's an AUSSIU mentality, but
we don't ask for help that often. But like I
know living in America, that's where I see a bit
of a difference of like yes, ask for help or
oh you do all these different things. Oh amazing, Like
you'll feel you feel like you're being championed, even if
(15:58):
it's a weird idea or a bit.
Speaker 2 (15:59):
Left of that's all right. Yeah. I was in the
US last year and I just love how big everyone's thinking.
It had been because most of my like my dad's
side of the family are in DC, so I used
to go a little bit when I was younger. It'd
been a few years. Yeah, and just how they're like
they're thinking so big, dreaming so big. It just felt
so uplifting. Yeah.
Speaker 1 (16:19):
Yeah, it's like anything is celebrated there. It's so it's
so fascinating as a creative being an actor in Australia
getting zero wins, they're like no, no, you know, in Australia,
they're like, you're a nutritionist, Stainulane, you're a podcast so
stainu Lane. You go to America, they're like, oh, you're
a nutrition Its amazing that you're a podcaster. Oh even better,
(16:40):
Like they just love the more things that you do
and the more opportunities for them to sell you. So
it's like an add on bonus. Really yeah, so good.
He is fascinating, like looking at the two industries. I
can't sit opposite you without asking about the moment when
you I think you were living in your office you
(17:00):
get a call from Bianca. Yes, Kanye West wife, that's right,
and she's like, right, we need help. But it was
like a very like forty eight hour window that you
had to kind of like step up to the plate.
Speaker 2 (17:16):
Is that right, that's correct?
Speaker 1 (17:17):
Can you share this story?
Speaker 2 (17:18):
Yeah? Sure. So this was over a year ago now,
our February of twenty four and I was living on
my office floor. It was a beautiful office, but it
wasn't the best floor to be on.
Speaker 1 (17:32):
I would have you put like curtains up, didn't you, because.
Speaker 2 (17:36):
Staff would rock up every morning and like if I
wasn't ready, I was, oh so yeah. It was like
it had been a challenging year as well, you know,
like like everything, there's ups and downs. And one morning
I got the call from Bianca, like you said, and
it was I was actually it was just a bit
(17:57):
of a word like it's a blur now that I
think back, but they literally said that they had launched
a new website. The website wasn't working. They had a
Super Bowl ad that was going live in like the
following kind of forty eight hours, and then before you
know what, I was just thrown in. Yeah, a bunch
of texts with the team, spoke to the Chief of
staff CTO, and you know, got a custom with everyone,
(18:18):
and then we just got to work. And going back
to the point you made like success love speed, like
I thought I knew speed. I didn't know speed. You know,
that was a real eye opener to see, you know,
any problem, any task, anything that needed to happen. It
was just like right now, in this moment, who or
what do we need to do and then we do
(18:40):
it just like straight away.
Speaker 1 (18:41):
Amrazy like So that was essentially a yeasy relaunch, right,
that's right? And is it true you didn't sleep for
forty eight hours? No, it was now you love sleep.
Speaker 2 (18:51):
We know that this is bad. Like the rings around my.
Speaker 1 (18:54):
Eyes were like, you know, so and I and obviously
there's a time difference America a stro oh yeah, and
so like you got up that morning and you're is
it true? Like the ad campaign had like all the
stuff you'd organized almost hadn't launched, like you'd read one
like website, Well talk me through, like because there's this
quote of you saying, like I got up in the morning,
(19:15):
everything wasn't was ready to roll out, but you knew
it was about to and it had already made five
million that morning.
Speaker 2 (19:21):
Yeah what so Yeah, So the it was a mixture
of things. So this nineteen million dollar day, which is
what it was. Yeah, there was like a lot of
factors that contributed here. So the shop of five site
went live. The biggest contributor to that day was the
twenty dollars price point. So I got the message from
(19:42):
Yay and he was like, Okay, we're doing it. Now,
make everything twenty dollars on the site. Okay, here we go.
So the first thing that happened is that just went
viral and Reddit threads started appearing and it went crazy,
and then we launched social media ads. So you know,
I've sent the last kind of five years honing my
skills on out accounts, and you know, there was some
really awesome creative that Yay had given us. He was,
(20:04):
you know, sending songs from the Vultures album before they
had dropped it. Chopped this up, put it with this ad,
So that was really cool and the caption was just
everything twenty dollars. And he had an amazing podcast as
well where he was like, you know, I'm the robot
Robin Hood of fashion, you know, taking these high end
designs that are unattainable to the match line and bringing it,
you know, down at an affordable price. So that messaging
(20:28):
was so so cool. So we launched those ads that
ad account. We had an unlimited budget, so it was
kind of just like you know, cost cap just let
it go. And I went to bed and then this
was the end of the forty eight outputs, you know
what I mean.
Speaker 1 (20:44):
It was like finally I can sleep now.
Speaker 2 (20:47):
And then woke up again into the phone, you know,
going nuts. And that morning, yeah, the store had already
done five million USD by the time I had woken up,
and then the day just progressed and you know, the
super Bowl it went live, you know, that afternoon, and yeah,
just about cracked twenty million for the day.
Speaker 1 (21:05):
And is it true you got a call from Yate
Like that was the first.
Speaker 2 (21:08):
Time that he called me that morning, and he basically said,
now that this is working, I'd like to give you
the vision and He went on to talk about yeah,
what news he meant and where we were headed over
the next few months.
Speaker 1 (21:22):
As someone that's both a creative and has an incredible
business brain, I'm talking about you, by the way, what
did you What did that call teach you? Like obviously,
like you're dealing with somebody that has like unlimited resources
already a huge profile, and like it must have like
(21:44):
given you a taste of like, oh, this is where
you get to play, Like that's right.
Speaker 2 (21:50):
Yeah, I think that sometimes it's easy to you know,
stare at the numbers of a business or like think
too much with your brain and not enough with your
heart when it comes to making decisions. So you know,
the reason that I get up and do what I
do every day is because I'm obsessed with creativity and innovation.
(22:10):
Those things just like they're the things that really get
me inspired. And if you focus on that and you
focus on the right people, everything else is consequent, like impact, money,
like all of that's on the other side of that.
So first, it's like how you bring you know, value
to the people that you're working with and working for,
(22:30):
and also like what are you doing in terms of
just making impact and doing something so radical that no
one's ever seen before. So it's like just getting back
to that, you know. That was a reminder that we
just as creatives, like, that's what we need to focus on.
That's how superpower. Everything else should be secondary.
Speaker 1 (22:49):
I love it. I love it. Oh my gosh. I
could talk to you all day long, by the way,
just so you know you're amazing than you can. I
also talk to you about the TikTok agency that you've
built as well, creative converters. I am an Alder millennial.
I'm thirty nine, so I'm.
Speaker 2 (23:07):
Really I would have said like I was. I was
thinking about it for like thirty one thirty.
Speaker 1 (23:11):
Too, very kind, that's very very great, thank you. But
I am of the generation of like Instagram was like
the be all and end all and then like like
danced in YouTuber with YouTube a little bit, but then
TikTok was always like is it going to get canceled?
Is it going to go ahead? Like and being in
America as well, we lost it for twenty four hours,
(23:33):
do you know? Did you know?
Speaker 2 (23:34):
Yeah? Yeah, I mean I was like kind of out
of it by then. I sold the visits, so I
wasn't really so focused on TikTok.
Speaker 1 (23:40):
But yes, it was so fascinating though, because everyone was
like doing it as if it had never exist again
did these like goodbye and like Gate like admitted all
this crazy stuff. So it was really strange.
Speaker 2 (23:51):
Started trending in the US as well, which is like
a Chinese app that's really similar really, and it was
like all these like Americans flooding onto this like which
was just a Chinese application completely. Yeah, it was crazy.
Twenty four hours. I'm waiting for the next platform, Like
I'm really exciting it, yeah, because I think it feels
like TikTok's been around foreveryone. Yeah, but it actually hasn't.
(24:13):
Like it wasn't that long ago that we didn't have it. No,
and I feel like we're due years here first for
a new platform.
Speaker 1 (24:21):
I'm there, I'm there. But yeah, so I guess like
I'm someone that like dips their toe into TikTok and
then I'm like, oh, I'm not getting track, and I'll
just like abandon ship and just be like, well, instance
never it's my fail safe. But I imagine that's absolutely
the wrong thing to do after what we've talked about
for the last like twenty minutes. Or so as like
it's how important is consistency?
Speaker 2 (24:43):
Well for everyone listening. I just want to say again
because we spoke off Mike, but I've been following you
for six seven years out and found you through Instagram,
I think if you do that platform so well, so
it's like rather than trying to do everything, like okay, yeah,
I still think folks on one platform or two platforms
and just doing that extremely well is like the way
(25:05):
to go amazing.
Speaker 1 (25:05):
Okay, that's good.
Speaker 2 (25:06):
Favorite.
Speaker 1 (25:07):
Yeah, the pod Alive I love. I don't know if
you've noticed this because you've been on a couple of
pods now, but I think you'll see the people that
are obsessive with I am fucking obsessed with podcasting. I
love it so much. And everyone's like, oh yeah, but
you've got to be like the biggest podcast in the
world to make money. I'm like, I don't care, Like
I am obsessed with podcasting, like I would do it
(25:28):
till the cows come home. And so I think, like,
if you find something, and this is where I'm excited
now to like talk about your creativity and stuff, because
you started doing video content, like you were filming videos
for people, right content creators.
Speaker 2 (25:40):
Like you're talking about day one, Day one, isn't that? Yeah?
Speaker 1 (25:44):
There was actually skate videos, yeah.
Speaker 2 (25:47):
Day one, Like my very first job ever was making
meditations like audios. Really yeah that was that was first video.
Speaker 1 (25:55):
With like doing all the sound yourself.
Speaker 2 (25:58):
That's right, yeah, environ so really Yeah. I was living
in Buying Vas a seventeen year old, and there was
like there's a lot of yes, you know, coaches, their life,
spiritual business, all of that.
Speaker 1 (26:08):
I love that you change your intonation is yeah, a
lot of like live coaches. It's so true though, it
is so true.
Speaker 2 (26:15):
Yeah, so I basically tapped into that niche. I mean
I had such a love for sound.
Speaker 1 (26:20):
Yeah.
Speaker 2 (26:21):
So I was doing a lot of field recordings in
the National Park there and getting ocean and waves and
then synthesizers like pads and understanding bin oial beats.
Speaker 1 (26:29):
And oh my goodness in my.
Speaker 2 (26:31):
Room mixing these and it was like crazy. I had
to take constant breaks because when you make binorial beats
yourself and you're listening to it for hours on it
because you're actually creating it, eventually get a little bit loopy.
Speaker 1 (26:42):
To the listener. Those beats therefore super calming like is
it the delta brain wave that's doing yeah.
Speaker 2 (26:48):
Meditation and correct, Yeah, it changes your brain waves. So
and then clients would come in and with a microphone
like this one. Yeah, they would okay yeah yeah and
basically do a voice over for like an hour and
then I'd give it to them and they pay me.
I love that. That was the first job.
Speaker 1 (27:08):
Oh my goodness, I love it. And then so you're
a surfer and a skater as well, right right, so
then yeah, I figured I was like.
Speaker 2 (27:16):
Something's never changed.
Speaker 1 (27:16):
Is this a skap injury?
Speaker 2 (27:18):
Yeah that's right. Yeah, so good.
Speaker 1 (27:21):
So then did were you self taught for like creating videos?
Speaker 2 (27:26):
Yes? Yeah, yeah picked up like like mum had like
a like a fifty dollars flip camera.
Speaker 1 (27:32):
How good are they?
Speaker 2 (27:33):
So good? I still got it. Now I'm trying to
find one.
Speaker 1 (27:37):
Yeah it's like vintage now no, yeah, it's.
Speaker 2 (27:39):
That's such a fun. And I was always like, you know, mom,
like I want the good one, and now I go back,
thank you Mom, Actually the best one.
Speaker 1 (27:46):
Yeah that's what you want. The camcorder, that's right.
Speaker 2 (27:49):
Yeah, so like making skate videos on that, and then
just went from went from there.
Speaker 1 (27:54):
And then to cut my brain's like a pink pool machine.
I probably should have like told you that. So to
cut to now, and you're focused on like singing songwriting
or you're working, so you're are you back to producing music?
Speaker 2 (28:08):
Now?
Speaker 1 (28:08):
Talk to me?
Speaker 2 (28:09):
I have not produced music in a while.
Speaker 1 (28:12):
Why do I have that in my notes? Own creativity
surve skating videographer, singer, songwriter?
Speaker 2 (28:18):
Yeah, sing a songwriter? Yeah?
Speaker 1 (28:19):
Okay, am I saying the wrong terms?
Speaker 2 (28:21):
Surely? So I I write a lot of music and
I work very closely with a producer Jamo.
Speaker 1 (28:29):
Yeah.
Speaker 2 (28:29):
Shout out to Jammer. Yeah. Yeah, And a few years ago,
you know, we had an incredible run, did a lot
of buzzy festivals. We did release the track maybe like
six months ago together. So yeah, music's very much so
a huge part of my life. And Jamo, you should
check him out because he's killing it. So what I
grew up with and yeah, he's just got his outlook
(28:51):
on life comes through his music really and it's high
energy and fun.
Speaker 1 (28:55):
Oh I love it. So if we could look because
you're really amazing at like getting shit done, like big
stuff and then having no attachment to it, like the
way you're comfortable like to sell when it's time to sell,
to move on and be like all right next. So
if we can look into a crystal ball, I know
you're like focused on values of like fam bam and
all of that. That kind of part of your life
(29:18):
as well. Is if we look into a crystal ball, now,
is it you've set yourself up to a level where
you're like, I can focus on that or is it like, hey,
they're sing the creative stuff like I don't know, talk
to me.
Speaker 2 (29:31):
Yeah, So I mean I'll explain kind of like the
sale of Creative Converts, like how that's segued into what
I'm doing now. So I was running Future and Creative
Converters like simultaneous. Obviously both had, you know, really solid teams.
So when I started Creative Converters, is it was because
of the love for making video content and audio. So
(29:51):
I was making everything. I would find the talent, I'll
create briefs, I would film and I would edit it,
give it to the client, yourself, everything one man band.
I like, yeah, and then you know you fast forward
for years and my job at Creative Converters was a
mixture of legal finance, HR and putting putting out fires. Yeah, yeah,
(30:13):
and I hadn't touched a video camera for like, I
couldn't even remember. And you know, after selling that business
and going full time on Future, you know, I kind
of I'm CMO in that company, you know, founder and Cinema,
and the first thing I did was started making videos
again and that's what I'm still doing again. So you know,
I get to do what I love and that's that's
(30:36):
what I'm I'm focused on at the moment now. And
you know, opportunities to talk with people like yourself on
camera and you know, vlogging and things like that. I'm
just bringing video back into my life.
Speaker 1 (30:46):
Yeah, well you're nailing it, my friend. And then so
is that kind of your barometer for how you make choices?
It's like find that passion in what you're doing and
then like absolutely checking back in and be like, hang on,
I haven't touched a camera for like a couple of years,
and hr is like fun for someone else, you know,
Like is that kind of like your process? Do you
(31:07):
just be like, Okay, do you check in with yourself
if the passion is still there?
Speaker 2 (31:11):
I check him with that like in a child, I'm
just check in with him, and I'm like is this
dope to you? Yeah, because if it is, then it's
dope to me as well. But if not, then maybe
we've gone off course a little bit.
Speaker 1 (31:23):
And what about like with selling, right, how do you
know when to let go on an emotional level? Because
I think like when I've sold a business before and
I've closed the business before, and it's there's little ego
death that goes on, and you're like, Okay, this thing
I thought i'd have forever or I thought it'd do
(31:45):
really well. The reality is it's not at certain times
of the year. So yeah, I'm gonna sell this thing
right now. And I to be honest, I had a
smoothie bart and I to sell it, I had to
do a lot of therapy to understand like that it
wasn't I was making a choice out of emotion. Like
I had to not make the choice out of emotion.
I had to make it out of like just a
(32:06):
really clear lens and understanding that the business wasn't me.
Speaker 2 (32:10):
Yeah, that's right, right, yes, So how do you do
that well with creative converters? Greta who purchased the business,
was I know gret Greta.
Speaker 1 (32:21):
Yeah, from back in the heyday.
Speaker 2 (32:22):
Oh, yeah, so good. So Greta was the person that
told me to start it in the first place. She
was like, you know, I was making some videos for her.
She's like, you should make this an agency. So she
knew like the whole founding team, like all the stuff.
She'd been there. She was at every office, she was
at the parties. You know, she was so close to
me and close to everyone. I think if it had
just been some like random you know, whether it be
(32:45):
like venture capital or an agency, and there wasn't that
connection there, it would have been a lot harder. Yeah,
but I knew that, you know, this was like going
to the right person and she, you know, she was
going to take care of.
Speaker 1 (32:58):
I went to a good place, go into good hand exactly.
Speaker 2 (33:00):
It was in a way, it's still in the circle. Yeah.
Speaker 1 (33:03):
No, I love that. Yeah, I think as well. Like
so you speak so beautifully though about this like non
attachment to outside things, even though you've got some awesome
outside things, like your career is I would say careers.
So how do we like practice like not like not
(33:24):
having our worth attached to like how successful business that
we're really passionate about, Like, yeah, how do you separate that.
Speaker 2 (33:31):
That's a really good question. I think growing up, I
moved countries like seven eight times. I did eleven schools.
You know, parents were you know, working and just living
even you know, from before I was born, they'd already
spent ten twenty years you know, traveling.
Speaker 1 (33:48):
The world legends.
Speaker 2 (33:49):
Yeah, totally. Yeah, So that constant process of like you know,
uprooting and then moving to a new city and new country,
meeting new friends and doing that. It's like that I
got pretty good at being adaptable and not holding onto anything.
And I strive the older I get, the more I
now strive for a minimalist life.
Speaker 1 (34:09):
Like if you know, you're preaching to the choir, friend,
that's it.
Speaker 2 (34:13):
If I you know, I moved to Indonesia a year
and a half ago and spent eighteen months living there
in airbnbs and also doing a lot of traveling, and
then when I came back here and got an apartment,
like it is just so bare, I don't have anything.
I plan to keep it that way.
Speaker 1 (34:26):
Yeah, yeah, so nice. And also this might sound really psychological,
but your mind's clearer with less clutter.
Speaker 2 (34:34):
Mind is so much clearer with less clutter, just less
going on, less is better.
Speaker 1 (34:38):
One hundred million percent. Okay, So sitting opposite you, you
feel very like zen and you're giving Byron vive Bali,
Byron Surfar all that. But I've heard you say that
you are able to stay calm in the really good
times but also in the bad times. And I'm quite
(35:00):
a reactive person if I'm honest to you. So if
I'm stressed, I can like turn into it. My boyfriend
will tell you I can turn into a tornado, like
from zero to one hundred very quickly. Yeah, So it's
about like or if like something stressing out, whether it's
an audition or something, or the timeline gets changed, I'm like,
fuck control freak over here. So how do you find
(35:24):
that like inner calmness in like good times, because I
feel like it's easy to be like pretty chill and
the good times because the stress is lower. But then
in the bad times or when the steaks feel really high,
or how do you find that?
Speaker 2 (35:37):
Yeah, I sometimes the good times the stakes can be
even higher expectation expectations, but also you know, making moves
that you know you've got like this like false confidence
because like you nothing can go wrong and everything's so
great and it's like remember that won't last. So it's
(35:58):
like so important yea to be cool and common both.
But like first, I think it's just like breath Like
you have to breathe through these things, you know what
I mean, Like as soon as you go into your
head and freak out about something, it triggers like that, yeah,
reactive kind of response. So you know something that I
used to say to my team because they would get
(36:20):
extremely worried in stressful situations, and I would just anchor
it with like, you know, we're not frontline health workers,
you know, and like shout out to frontline health workers
because that's stressful, Like you know, you've got no choice,
you know, we're making videos like it's okay, like you know,
we're going to go home to our houses tonight, everyone's
going to eat, We're gonna wake up tomorrow morning and
(36:42):
keep going. So yeah, it's just like just perspective, I
think as well. And you know, traveling does that as
well for people, Like people should travel and just like
go see the world and just see like how other
people are doing it. Because yeah, for the most part,
like our problems are not perspective, but in the moment,
(37:02):
it's all relative. So in the moment. It's so okay
to get stressed like that. But we can make a
lot clearer decisions if we just like anchor it back
to something to give the bigger.
Speaker 1 (37:10):
Picture and back to the way you were saying, like
success love speed, like fail quick, learn quick, that's right,
onto the next one quick, because you get like it's
a bit like what you were saying that first door
to door salesman kind of job. Is like you were
so able to figure out that it was a numbers game,
and I think if you can think that in business
as well, objection is going to be part of the game,
(37:34):
like failing is going to be part of it. So
if you can figure that out real quick and be
like all right, yeah, this feels a little bit uncomfy,
but we're gonna like get up and try again now,
as opposed to like that's right looking our wounds, you
know what I mean.
Speaker 2 (37:49):
Yeah, it's just an essential part of the process. It's
an essential ingredient. That's so yeah. I just love the
name of your podcast.
Speaker 1 (37:56):
So I have to ask, wow, and I've got this
like highlighted underlined, how do you sell yourself as a creative?
And I know that's like a hard loaded but like
even even like in Australia talk Bobby syndrome is a
bit of a thing. And like if you're the creative,
(38:17):
if you're the person, like so if we look at
your like musical career or like and like you even
said you're like, hey, I've started blogging kind of sharing
my life and kind of like sharing a day in
the life and all of that, Like is that the
way is it to just sell it to kind of
so is.
Speaker 2 (38:36):
This selling to an audience or to like clients as a.
Speaker 1 (38:40):
Oh see, I love that your brain and my brain
doesn't even get that far.
Speaker 2 (38:43):
Okay, yeah, because I feel like that so when it
comes to selling to clients, because I like I was
that creative person that didn't know how to sell myself,
you know when I was young, and I was really
fortunate to you know, go through some sales trainings and
be in the right rooms and learn and that just
really starts with like communication, like learning how to communicate
(39:05):
to people. And that's like if the creative people need
to learn sales, you know, and they it's nearly like
some some creatives look at them and they're like oh no,
like no, no, no, But like it's so important because
sales is like its just communication with people, Like do
you know, like how to really like understand someone and
see if like what you do will help them with something.
(39:30):
That could be going to a concert, taken into a
really special place through your music, or that could be
creating a video for them to tell the world about
what they do or anything like that.
Speaker 1 (39:40):
So this comes back to where you've said people buy
with emotion and then justify with logic. So then if
sales is just really good communication, well, then as a consumer,
if I feel like what you're sharing is like honest communication,
and I think that's really important. Feel it's like you've.
Speaker 2 (40:00):
Got to be real one hundred percent. You've got to
be real and authentic. So that's like clients with the audience,
I think that's what the audiences are craving.
Speaker 1 (40:07):
Got it?
Speaker 2 (40:07):
And I'm still working this out, like yeah, by no.
Speaker 1 (40:10):
Means share all your tricks, my friends.
Speaker 2 (40:12):
I'm not a master of you know, like the whole
like personal brand audience. I'm at the start of my
journey now.
Speaker 1 (40:17):
Like oh you're doing great.
Speaker 2 (40:18):
Yeah, but thank you. But I think just people want
to see like, yeah, the real, raw version of what's
going on, and sometimes the most mundane things to you
or I that we do on a daily basis. Others
are like, oh my gosh, So you know, I see
a lot of musicians like just like show they've set
up a webcam in the studio.
Speaker 1 (40:36):
And like, oh I love it.
Speaker 2 (40:37):
Yeah, and screen records you're already doing it. It's just like,
you know, it's when I think maybe the the trap
that some people fall into, and I've definitely done this myself,
is thinking that if you're going to start pushing content
out into the world, regardless of what it is you're doing,
you have to like wear this mask or.
Speaker 1 (40:54):
Like, oh I feel like that day's gone now.
Speaker 2 (40:57):
Yeah, and it's just hard to keep up. It's like,
you know, it's just so haring to like, you know,
if you just be yourself, like, that's a lot easier.
Speaker 1 (41:04):
I even sometimes I will notice if I'm watching it
into a story, I'm like, why is this gorgeous person
using a filter all the time?
Speaker 2 (41:11):
Exactly?
Speaker 1 (41:11):
I feel like those days are gone, like just like
and I also think when you talk about like marketing
being communication, I'm going to respond better to get communication
that feels like a connection, whether it's as an audience
member even as a consumer, like I know I'm going
to buy the skincare where I feel like I'm getting
(41:33):
to see in real time, like how it works, how
I apply it, how.
Speaker 2 (41:37):
I you know it's right?
Speaker 1 (41:38):
Yeah, And so I don't know, I feel like it
all comes back to like this. I mean I might
be hippie in saying this, but like very real and
just like no bs and no, I think those days
are the fake gone.
Speaker 2 (41:50):
I think so to one hundred percent. And for businesses
as well, I think that you know, people now want
to connect with other people, and a lot of the
big companies are realizing that. How more and more you
see like creator Lad, like you know, there's a face
to it. Yeah, and you get to live with that
person and they're who you're engaging with, not just the business.
Speaker 1 (42:10):
So totally yeah, final question, because like I said, I
could talk to you all flipping day long advice. If
someone's listening to this and they're like, I think I've
got an idea, I think I want to do something,
but obviously the next stage is paralyzing sometimes or we
get that decision paralysis. We're like, oh, I don't know,
do I need to do this first, I need to,
(42:32):
Like it can feel really overwhelming. What advice do you have?
Speaker 2 (42:37):
So what you said information paralysis, decision paralysis, Like that's
a killer. You don't need to know everything to get started.
You just need to know the next step. Like, don't
try and learn absolutely everything, you'll learn on the way
by failing chat GPT, Like there's more information in your
pocket than there ever has been. You just ask it,
(42:59):
what is the critical path to getting this live? Like
what you know? Step by step? And it doesn't need
to be fancy. There's so much technology out there now,
whether you're making music or you're a service provider or
you've got a product anything like that. Like literally things
can be like set up in a day now, but
it won't be the best, yeah, you know, but it'll
(43:21):
be something, yeah, and it'll be a start for you.
So yeah, I think just figure out what is the
critical path to just getting the minimum viable product out
there of what it is that you're trying to do
and take that step. Now.
Speaker 1 (43:36):
Oh my goodness, I just wish that that I like
had I'm going to listen to this whenever I'm having
a shitty day and just like you're like I feel
like a good luck charm to like everyone to just
keep in their pocket. How it feels no, weh. Thank
you so much for jumping on this pod. I am
so excited to see what comes next for you.
Speaker 2 (43:57):
You are incredible, amazing. Thank you so much for having me, Lola,
You're incredible.
Speaker 1 (44:04):
That's a wrap on another episode of Fearlessly Failing. As always,
thank you to our guests and let's continue the conversation
on Instagram. I'm at Yamo Lollaberry. This potty my work
for podcast is available on all streaming platforms. I'd love
it if you could subscribe, rate and comment and of
(44:27):
course spread the love.
Get a. I'm Lala Berry, nutritionist, author, actor, TV presenter,
and professional oversharer. This podcast is all about celebrating failure
because I believe it's a chance for us to learn,
grow and face our blind spots. Each week, I'll interview
a different guest about their highs as well as their lows,
(00:26):
all in a bid to inspire us to fearlessly fail. Hello,
Holy Mac, I am so excited for you to listen
to today's pod with Noah Hunter Dorsey. He is a
digital marketer. He is a total creative. He's an entrepreneur
(00:49):
and when I interviewed him, I believe he was twenty seven.
I think he's twenty eight now. But he has created
three multimillion dollar businesses. He has worked with Kanye West
on the relaunch of Yeasy and I think he signed
onto that forty eight hours before the relaunch, and the
day that everything Noah did kicked off, they cleared something
(01:12):
like nineteen million USD in a day. Like this kid
is so smart. Sorry I know what to call you
a kid, but you feel, you feel, you just feel
like someone that is such a go getter, young, hungry,
smart and so insightful and one of my favorite qualities
(01:34):
about Noah is he doesn't gatekeep. So we talked about,
you know, success, loving speed, and the importance of momentum.
We talked about how we often can underestimate what we
can handle, but sometimes we'll overestimate what we can achieve.
In a really short period of time. I learned so much.
(01:57):
I took so many notes. I am a huge, huge
fan after sitting down and having this chat, And like
anytime Noah shares a vlog or behind the scenes of
all the incredible stuff is doing, I'm like, first in there,
I'm like, you're arazing. So, Noah, thank you so much
for jumping on this pod. I cannot wait to see
(02:20):
what comes for you next. I just know you are
totally unstoppable and it is a total honor to have
you on fearlessly failing. Thank you, my friend, You're unreal.
Noah Hunter Dorsy, great name, by.
Speaker 2 (02:36):
The way, Thank you. I can think my parents that.
Speaker 1 (02:40):
Yeah, I was gonna say, you don't get friendly take much.
I am so excited to be sitting opposite you. I like,
I started researching you and to be completely honest with you,
usually i'll like go for like actors, writers, directors, that
real like creativity space and you I go stting this
pitch for you and I was like, okay, hang on,
(03:03):
let me, let me do a detail, and I was like,
you're flipping amazing. So would you describe yourself as a
digital marketer and entrepreneur? Yeah, but with a very like
I cannot wait to talk about your creative like dreams
and aspirations as well. So I have to start with
I mean, there's so many places I want to start,
(03:25):
but like, let's talk e commerce. Covid, how it worked
like in a really good way for you, and it
was a hard time for a lot of people. But
is that where was it Tommy Skin? Is that where
Tommy Skin cats?
Speaker 2 (03:37):
That's right? Yeah, that was the first business that got
traction and kind of opened up a new world for
me a career, I guess, yeah, And covid was it
was just that opportunity for us where you know, the
world when it's a panic and lockdown, but e commerce,
I guess we'd picked the right industry just started booming.
So yeah, it changed my life overnight, and you know,
(04:01):
we just one thing led to the next and now
I'm here today with you. But that was really the
start of all of it, you know, pre covid, I
was very much so just figuring it out, sharehouses, couch surfing,
like yeah.
Speaker 1 (04:14):
Right, but like then to now, is it true you've
built three multi million dollar businesses?
Speaker 2 (04:20):
That's right. So the first one was Tommy Skin Sales,
a skincare e commerce company, and really we were working
with a lot of suppliers to keep that business running.
So I was just looking at the financials going, Wow,
we're spending so much money with other marketing agencies, and
we're spending so much money with other three pls. Why
don't we do these ourselves?
Speaker 1 (04:38):
This might sound really dumb. Sure, this might sound really dumb.
I didn't know what a three PL was literally until
I started researching you, So can you say what that
is for the audience?
Speaker 2 (04:47):
So? Three PL is third party logistics? Right, So for
e commerce brands, obviously they have stock. They need to
keep that stock somewhere rather than doing it themselves, which
takes a lot of time. Yeah, or get a warehouse
because that's just a huge outlet in terms of investment, buying,
forklifts and racking. You can work with a company that
will basically consolidate multiple brands into the one warehouse and
(05:10):
then store your products and then ship them.
Speaker 1 (05:11):
Which is what you do, right, which is what we do.
Speaker 2 (05:13):
That's right.
Speaker 1 (05:13):
So that's future fulfillment.
Speaker 2 (05:15):
That's future fulfillment.
Speaker 1 (05:16):
Yeah, so I have to ask about future fulfillment and
the fire in twenty twenty three, right, that's right. So
you throw like this was your baby in a sense,
and you get this call I'm getting the middle of
the night or something, wasn't it.
Speaker 2 (05:30):
Yeah, so what happened in the middle of the night,
I'm like a very heavy sleeper. First, yes, Nick was
down on the scene that.
Speaker 1 (05:39):
Your business partner, partner, yep.
Speaker 2 (05:41):
And then you know, as soon as I woke up
in you know, the early morning, I saw the photo
and I was, yeah, straight down there. And by that time,
like you know, everyone had arrived, you know, detectives, police
or the new stations were down there.
Speaker 1 (05:54):
I saw a fair story with your interviews.
Speaker 2 (05:57):
It was a wild scene. It was something like a
TV show.
Speaker 1 (06:00):
Yeah, and then is it true? Like technically that was
like a huge, huge setback, Like a lot of people
be like if this I'm out like this is But
within twenty four hours you had found the place next
door and you were like organize Internet. You're ready, like
and you just started operation.
Speaker 2 (06:18):
Yeah. I vividly remember sitting at Optus like that day,
like just getting a like a modem and hooking it
up because as you know, like equoos doesn't SOP. It's
not like we could just say, hey, you know, it's
put everything on pause. It's like orders are still coming through.
So yeah, but that's like shout outs to the team
as well. That was the way that that was pulled
(06:40):
together was really good. And I think that that's you know,
that's our approach to it as well with everything.
Speaker 1 (06:45):
This is what I am so excited to talk to
about your approach because it seems like you don't have
a fear of shit stuff happening or failing. It seems
like you're kind of like, well, Okay, this bad thing
has happen, bend, I'm still going to move forward.
Speaker 2 (07:02):
That's right. Yeah. I think the if I think about
the experience that taught me the most about fear and
like getting over the fear of rejection, it would have
to be my first job when I moved to Melbourne.
So I studied university in Byron Bay and the day
I finished, I was ready to go to the city
and do something big, big dreams. And I came to Melbourne.
(07:24):
The first job that I got was door knocking for
Solar Oh wow. Yeah. So every morning we would meet
it at a warehouse that'd be maybe like fifteen of
us and they would put us onto a minibus and
give us a map with the suburbs we'll go into,
and then highlighted in my color were all the streets
that I got to walk that day. And then every
day we're just like in the sun like midsummer, just
(07:45):
walking door to door and like just getting rejected again
and again, like people slamming their doors on me, people
yelling and swearing at me, like you know, and that
was constant. But then someone would say yes, and we
got fifty dollars every Yes, it was a fifty dollars
note and it was like, Okay, more nose I get
the closer I get to well, yes, and it just
became a numbers game. So that was the thing that
really instilled it for me.
Speaker 1 (08:06):
Oh mate, what did you study in Byron Bay University?
Speaker 2 (08:09):
I did audio engineering, So I'm a musician.
Speaker 1 (08:11):
I know this about you. Yeah, that's going to say
I love this. I live part in Byron Bay. Isn't
it the best? You love it the best because you're
a surfer as well.
Speaker 2 (08:19):
Seventeen eighteen, nineteen years old in Biron, Like it was
just a coming of age. It was the best place
in the world that I could have been.
Speaker 1 (08:27):
I literally think it would be the best place to
have a family. Yeah, I agree, the air, the water,
Growing up in the ocean, I'm always like this is
this is the best place.
Speaker 2 (08:37):
Absolutely.
Speaker 1 (08:37):
I call it Parrot to all my American friends and
like where are you from, I'm like, literally Paradise. Yeah,
it's the best.
Speaker 2 (08:43):
That's right.
Speaker 1 (08:43):
Okay, So you got so comfortable with this like consistent
rejection that you were like, Okay, this is a numbers game.
I've just got to like stick with it. And so
how like, oh my god, there is just so much
cool stuff I want to talk about, But like, how
do you go from that to like and this ability
(09:04):
to like not give a shit about failing? And then
I want to talk to you about You've said people
grossly underestimate what they can handle and like what they
can I think also what they can do yep. And
it's almost like you have that in built like to
be able to like that's that daughter at all? I
(09:25):
want to say, salesman, job, Can I say that? I
think a lot of people would throw the towel in
after a day. But you're like, hang on a stick,
if I can have like two or three wins, that
can be one hundred and fifty bucks. That's exactly right, right,
But like that tells me that you've got this in
built power of being like I know what I can
I know that I can handle more than I think.
Speaker 2 (09:45):
Yeah, well you made a comment there. So you said people,
you know, underestimate what they can achieve or what they
can do they can handle. There's also this other side
is like they overestimate what they can do in a
very short amount of time and underestimate what they can
do in maybe a year or so. And I feel
this constantly as well, because I wake up I'm like, oh,
I need it, I need to move faster. But then
I reflect and I go, oh, actually, where we were
(10:07):
this time last year compared to now, Like is what
I could never dreamt that, and like it'll happen again. Yeah,
So I think it's just like, you know, good things
take time, good things take people. Yeah, that's just part
of the process.
Speaker 1 (10:20):
Do you know what you said something though, I tell
you what I wrote down, and my boyfriend was like,
oh my god, that's so good success love speed, oh yeah,
and like so as and this where I'm excited to
hear like your business brain but also your creative brain
around this because we know that, like, especially in the
creative industry, momentum like feeds, Like you know that if
(10:42):
you get a win, you've got to ride that kind
of way for sure and take all the like prezsies
that come with it, like and just go, Okay, that's
going to open that door, that's going to start that.
But like, sometimes we can have an idea, whether it's
creatible business idea and kind of like get paralyzed by
what if I fail or what if I suck it up?
(11:02):
Or what if I you know, like and I think
that like so many dreams and ideas are kind of
left Like I teach ogre and I used to say
it in my class, I don't need more because it
sounds a bit morbid, But I used to say, you
find like the best ideas and dreams in the graveyard
because a lot of people are too afraid to oh yeah,
to go after them. So I want you to teach
(11:23):
me about why success love speed number one, and then like,
as a creative that can sometimes get imposter syndrome or
oh that needs to be perfect before I put it
out into the world, Like how to let go of
that and that to like to like sit in that
like the pace of like success for sure.
Speaker 2 (11:42):
Yeah. Well, I think there's one quote that a mentor
told me when I was growing up, and that was,
if you're not embarrassed by the first version of your product,
you've launched too late. Yeah maybe you've heard. Yeah, I
like that, and that really resonated with me. So when
it comes to creative work, it's like so important to
put work out there in real time to get feedback
(12:03):
from people. So sometimes it's like, and you know this,
this is a big part of marketing as well, especially
like creative In marketing, you know, we never test one ad.
We test hundreds thousands of ads, and we look at
the data to what's performing and then we can double
down on that. So the thing that I love so
much about marketing is the intersection between creativity and data
(12:25):
because creativity is very much so subjective a lot of
the time, the data is much more black and white,
and then when you find the middle ground, it's like
you there's like magic in that. So I think, for yeah,
anyone doing something creative and this isn't showing friends and family. Yeah,
this is actually like pushing things out there. You know,
there's so many Instagram just released a new feature now
(12:47):
where you can basically create dark posts that don't appear
on your feed or your story, your followers don't see it,
and you get real time feedback. It's like you should
be using that daily to test ideas, you know, so
just keep shipping and yeah, that's that's my approach to it,
and what about that?
Speaker 1 (13:03):
Like so and again this will run between like creative
and business. But like that, if you get a knockback
obviously the Arson was like huge knockback for you. If
you get like a knockback from say someone's like I
don't like that, like product feedback or somebody doesn't like
something you put out there, how do you kind of
be like, Okay, like that's okay, that's one person's opinion.
(13:25):
I don't need to take that on. I'm going to
keep like, do you know what I mean? I know
this is more of a psychological question, but like how
do you keep going big picture focus and not let
the little stuff kind of like weigh you down or
get in the way.
Speaker 2 (13:39):
Yeah, I think because I see some people really maybe
struggling with this, like in the comments and like seeking
validation through others, and I think that that's probably something
that I haven't had to deal with so much, mainly
because my circle in life is so small, Like I
really just stick to my people. Yeah, like it's it's
a it's just a tight knit career. So I like that, Yeah,
(14:03):
that kind of benefits me in the way that like
I'm not there's not a whole lot of external energy
getting put on me because I'm not surrounded by like
all these people. It's like it's family and friends, you
know what I mean.
Speaker 1 (14:14):
And you need no external validation. And so if you
see like a yeah quote or whatever, you just like
like yeah comment, You're just like okay, cool.
Speaker 2 (14:21):
I think you know, people are going to love or
hate it, And the scary part is if they've got
no opinion at all, you know. So that's what I'm noticing,
like now seeing you know, people that are basically pushing
culture forward. It's so split people either like strongly disagree
or strongly agree with the work that they're doing, so
(14:42):
at least you're getting some kind of feedback.
Speaker 1 (14:44):
That's such a good way of looking at you mentioned
before mentors. How important to you is having a mentor?
Like especially, I think like business ideas and like going
out on a limb can be really scary. So I
know you had a mental in you.
Speaker 2 (15:00):
Yeah, multiple, I've been so so blessed to have them, Yeah,
throughout my life. And it's yeah, it's like so so important.
If you've got a dream, the quickest way to get
there is to find someone that's already doing it and
then to create like a beautiful two way street with
that person. So it's about figuring out what kind of
value can bring to these kind of people that are
(15:22):
ahead of you, and then often they'll see something in
you that they had when they were your age. That's
usually the dynamic. Yeah, And then yeah, it's just in
terms of like you know, learning and leveling up, mentors
are the best way to do it.
Speaker 1 (15:37):
Oh my goodness, I love it. I also think as well,
like I don't know if it's an AUSSIU mentality, but
we don't ask for help that often. But like I
know living in America, that's where I see a bit
of a difference of like yes, ask for help or
oh you do all these different things. Oh amazing, Like
you'll feel you feel like you're being championed, even if
(15:58):
it's a weird idea or a bit.
Speaker 2 (15:59):
Left of that's all right. Yeah. I was in the
US last year and I just love how big everyone's thinking.
It had been because most of my like my dad's
side of the family are in DC, so I used
to go a little bit when I was younger. It'd
been a few years. Yeah, and just how they're like
they're thinking so big, dreaming so big. It just felt
so uplifting. Yeah.
Speaker 1 (16:19):
Yeah, it's like anything is celebrated there. It's so it's
so fascinating as a creative being an actor in Australia
getting zero wins, they're like no, no, you know, in Australia,
they're like, you're a nutritionist, Stainulane, you're a podcast so
stainu Lane. You go to America, they're like, oh, you're
a nutrition Its amazing that you're a podcaster. Oh even better,
(16:40):
Like they just love the more things that you do
and the more opportunities for them to sell you. So
it's like an add on bonus. Really yeah, so good.
He is fascinating, like looking at the two industries. I
can't sit opposite you without asking about the moment when
you I think you were living in your office you
(17:00):
get a call from Bianca. Yes, Kanye West wife, that's right,
and she's like, right, we need help. But it was
like a very like forty eight hour window that you
had to kind of like step up to the plate.
Speaker 2 (17:16):
Is that right, that's correct?
Speaker 1 (17:17):
Can you share this story?
Speaker 2 (17:18):
Yeah? Sure. So this was over a year ago now,
our February of twenty four and I was living on
my office floor. It was a beautiful office, but it
wasn't the best floor to be on.
Speaker 1 (17:32):
I would have you put like curtains up, didn't you, because.
Speaker 2 (17:36):
Staff would rock up every morning and like if I
wasn't ready, I was, oh so yeah. It was like
it had been a challenging year as well, you know,
like like everything, there's ups and downs. And one morning
I got the call from Bianca, like you said, and
it was I was actually it was just a bit
(17:57):
of a word like it's a blur now that I
think back, but they literally said that they had launched
a new website. The website wasn't working. They had a
Super Bowl ad that was going live in like the
following kind of forty eight hours, and then before you
know what, I was just thrown in. Yeah, a bunch
of texts with the team, spoke to the Chief of
staff CTO, and you know, got a custom with everyone,
(18:18):
and then we just got to work. And going back
to the point you made like success love speed, like
I thought I knew speed. I didn't know speed. You know,
that was a real eye opener to see, you know,
any problem, any task, anything that needed to happen. It
was just like right now, in this moment, who or
what do we need to do and then we do
(18:40):
it just like straight away.
Speaker 1 (18:41):
Amrazy like So that was essentially a yeasy relaunch, right,
that's right? And is it true you didn't sleep for
forty eight hours? No, it was now you love sleep.
Speaker 2 (18:51):
We know that this is bad. Like the rings around my.
Speaker 1 (18:54):
Eyes were like, you know, so and I and obviously
there's a time difference America a stro oh yeah, and
so like you got up that morning and you're is
it true? Like the ad campaign had like all the
stuff you'd organized almost hadn't launched, like you'd read one
like website, Well talk me through, like because there's this
quote of you saying, like I got up in the morning,
(19:15):
everything wasn't was ready to roll out, but you knew
it was about to and it had already made five
million that morning.
Speaker 2 (19:21):
Yeah what so Yeah, So the it was a mixture
of things. So this nineteen million dollar day, which is
what it was. Yeah, there was like a lot of
factors that contributed here. So the shop of five site
went live. The biggest contributor to that day was the
twenty dollars price point. So I got the message from
(19:42):
Yay and he was like, Okay, we're doing it. Now,
make everything twenty dollars on the site. Okay, here we go.
So the first thing that happened is that just went
viral and Reddit threads started appearing and it went crazy,
and then we launched social media ads. So you know,
I've sent the last kind of five years honing my
skills on out accounts, and you know, there was some
really awesome creative that Yay had given us. He was,
(20:04):
you know, sending songs from the Vultures album before they
had dropped it. Chopped this up, put it with this ad,
So that was really cool and the caption was just
everything twenty dollars. And he had an amazing podcast as
well where he was like, you know, I'm the robot
Robin Hood of fashion, you know, taking these high end
designs that are unattainable to the match line and bringing it,
you know, down at an affordable price. So that messaging
(20:28):
was so so cool. So we launched those ads that
ad account. We had an unlimited budget, so it was
kind of just like you know, cost cap just let
it go. And I went to bed and then this
was the end of the forty eight outputs, you know
what I mean.
Speaker 1 (20:44):
It was like finally I can sleep now.
Speaker 2 (20:47):
And then woke up again into the phone, you know,
going nuts. And that morning, yeah, the store had already
done five million USD by the time I had woken up,
and then the day just progressed and you know, the
super Bowl it went live, you know, that afternoon, and yeah,
just about cracked twenty million for the day.
Speaker 1 (21:05):
And is it true you got a call from Yate
Like that was the first.
Speaker 2 (21:08):
Time that he called me that morning, and he basically said,
now that this is working, I'd like to give you
the vision and He went on to talk about yeah,
what news he meant and where we were headed over
the next few months.
Speaker 1 (21:22):
As someone that's both a creative and has an incredible
business brain, I'm talking about you, by the way, what
did you What did that call teach you? Like obviously,
like you're dealing with somebody that has like unlimited resources
already a huge profile, and like it must have like
(21:44):
given you a taste of like, oh, this is where
you get to play, Like that's right.
Speaker 2 (21:50):
Yeah, I think that sometimes it's easy to you know,
stare at the numbers of a business or like think
too much with your brain and not enough with your
heart when it comes to making decisions. So you know,
the reason that I get up and do what I
do every day is because I'm obsessed with creativity and innovation.
(22:10):
Those things just like they're the things that really get
me inspired. And if you focus on that and you
focus on the right people, everything else is consequent, like impact, money,
like all of that's on the other side of that.
So first, it's like how you bring you know, value
to the people that you're working with and working for,
(22:30):
and also like what are you doing in terms of
just making impact and doing something so radical that no
one's ever seen before. So it's like just getting back
to that, you know. That was a reminder that we
just as creatives, like, that's what we need to focus on.
That's how superpower. Everything else should be secondary.
Speaker 1 (22:49):
I love it. I love it. Oh my gosh. I
could talk to you all day long, by the way,
just so you know you're amazing than you can. I
also talk to you about the TikTok agency that you've
built as well, creative converters. I am an Alder millennial.
I'm thirty nine, so I'm.
Speaker 2 (23:07):
Really I would have said like I was. I was
thinking about it for like thirty one thirty.
Speaker 1 (23:11):
Too, very kind, that's very very great, thank you. But
I am of the generation of like Instagram was like
the be all and end all and then like like
danced in YouTuber with YouTube a little bit, but then
TikTok was always like is it going to get canceled?
Is it going to go ahead? Like and being in
America as well, we lost it for twenty four hours,
(23:33):
do you know? Did you know?
Speaker 2 (23:34):
Yeah? Yeah, I mean I was like kind of out
of it by then. I sold the visits, so I
wasn't really so focused on TikTok.
Speaker 1 (23:40):
But yes, it was so fascinating though, because everyone was
like doing it as if it had never exist again
did these like goodbye and like Gate like admitted all
this crazy stuff. So it was really strange.
Speaker 2 (23:51):
Started trending in the US as well, which is like
a Chinese app that's really similar really, and it was
like all these like Americans flooding onto this like which
was just a Chinese application completely. Yeah, it was crazy.
Twenty four hours. I'm waiting for the next platform, Like
I'm really exciting it, yeah, because I think it feels
like TikTok's been around foreveryone. Yeah, but it actually hasn't.
(24:13):
Like it wasn't that long ago that we didn't have it. No,
and I feel like we're due years here first for
a new platform.
Speaker 1 (24:21):
I'm there, I'm there. But yeah, so I guess like
I'm someone that like dips their toe into TikTok and
then I'm like, oh, I'm not getting track, and I'll
just like abandon ship and just be like, well, instance
never it's my fail safe. But I imagine that's absolutely
the wrong thing to do after what we've talked about
for the last like twenty minutes. Or so as like
it's how important is consistency?
Speaker 2 (24:43):
Well for everyone listening. I just want to say again
because we spoke off Mike, but I've been following you
for six seven years out and found you through Instagram,
I think if you do that platform so well, so
it's like rather than trying to do everything, like okay, yeah,
I still think folks on one platform or two platforms
and just doing that extremely well is like the way
(25:05):
to go amazing.
Speaker 1 (25:05):
Okay, that's good.
Speaker 2 (25:06):
Favorite.
Speaker 1 (25:07):
Yeah, the pod Alive I love. I don't know if
you've noticed this because you've been on a couple of
pods now, but I think you'll see the people that
are obsessive with I am fucking obsessed with podcasting. I
love it so much. And everyone's like, oh yeah, but
you've got to be like the biggest podcast in the
world to make money. I'm like, I don't care, Like
I am obsessed with podcasting, like I would do it
(25:28):
till the cows come home. And so I think, like,
if you find something, and this is where I'm excited
now to like talk about your creativity and stuff, because
you started doing video content, like you were filming videos
for people, right content creators.
Speaker 2 (25:40):
Like you're talking about day one, Day one, isn't that? Yeah?
Speaker 1 (25:44):
There was actually skate videos, yeah.
Speaker 2 (25:47):
Day one, Like my very first job ever was making
meditations like audios. Really yeah that was that was first video.
Speaker 1 (25:55):
With like doing all the sound yourself.
Speaker 2 (25:58):
That's right, yeah, environ so really Yeah. I was living
in Buying Vas a seventeen year old, and there was
like there's a lot of yes, you know, coaches, their life,
spiritual business, all of that.
Speaker 1 (26:08):
I love that you change your intonation is yeah, a
lot of like live coaches. It's so true though, it
is so true.
Speaker 2 (26:15):
Yeah, so I basically tapped into that niche. I mean
I had such a love for sound.
Speaker 1 (26:20):
Yeah.
Speaker 2 (26:21):
So I was doing a lot of field recordings in
the National Park there and getting ocean and waves and
then synthesizers like pads and understanding bin oial beats.
Speaker 1 (26:29):
And oh my goodness in my.
Speaker 2 (26:31):
Room mixing these and it was like crazy. I had
to take constant breaks because when you make binorial beats
yourself and you're listening to it for hours on it
because you're actually creating it, eventually get a little bit loopy.
Speaker 1 (26:42):
To the listener. Those beats therefore super calming like is
it the delta brain wave that's doing yeah.
Speaker 2 (26:48):
Meditation and correct, Yeah, it changes your brain waves. So
and then clients would come in and with a microphone
like this one. Yeah, they would okay yeah yeah and
basically do a voice over for like an hour and
then I'd give it to them and they pay me.
I love that. That was the first job.
Speaker 1 (27:08):
Oh my goodness, I love it. And then so you're
a surfer and a skater as well, right right, so
then yeah, I figured I was like.
Speaker 2 (27:16):
Something's never changed.
Speaker 1 (27:16):
Is this a skap injury?
Speaker 2 (27:18):
Yeah that's right. Yeah, so good.
Speaker 1 (27:21):
So then did were you self taught for like creating videos?
Speaker 2 (27:26):
Yes? Yeah, yeah picked up like like mum had like
a like a fifty dollars flip camera.
Speaker 1 (27:32):
How good are they?
Speaker 2 (27:33):
So good? I still got it. Now I'm trying to
find one.
Speaker 1 (27:37):
Yeah it's like vintage now no, yeah, it's.
Speaker 2 (27:39):
That's such a fun. And I was always like, you know, mom,
like I want the good one, and now I go back,
thank you Mom, Actually the best one.
Speaker 1 (27:46):
Yeah that's what you want. The camcorder, that's right.
Speaker 2 (27:49):
Yeah, so like making skate videos on that, and then
just went from went from there.
Speaker 1 (27:54):
And then to cut my brain's like a pink pool machine.
I probably should have like told you that. So to
cut to now, and you're focused on like singing songwriting
or you're working, so you're are you back to producing music?
Speaker 2 (28:08):
Now?
Speaker 1 (28:08):
Talk to me?
Speaker 2 (28:09):
I have not produced music in a while.
Speaker 1 (28:12):
Why do I have that in my notes? Own creativity
surve skating videographer, singer, songwriter?
Speaker 2 (28:18):
Yeah, sing a songwriter? Yeah?
Speaker 1 (28:19):
Okay, am I saying the wrong terms?
Speaker 2 (28:21):
Surely? So I I write a lot of music and
I work very closely with a producer Jamo.
Speaker 1 (28:29):
Yeah.
Speaker 2 (28:29):
Shout out to Jammer. Yeah. Yeah, And a few years ago,
you know, we had an incredible run, did a lot
of buzzy festivals. We did release the track maybe like
six months ago together. So yeah, music's very much so
a huge part of my life. And Jamo, you should
check him out because he's killing it. So what I
grew up with and yeah, he's just got his outlook
(28:51):
on life comes through his music really and it's high
energy and fun.
Speaker 1 (28:55):
Oh I love it. So if we could look because
you're really amazing at like getting shit done, like big
stuff and then having no attachment to it, like the
way you're comfortable like to sell when it's time to sell,
to move on and be like all right next. So
if we can look into a crystal ball, I know
you're like focused on values of like fam bam and
all of that. That kind of part of your life
(29:18):
as well. Is if we look into a crystal ball, now,
is it you've set yourself up to a level where
you're like, I can focus on that or is it like, hey,
they're sing the creative stuff like I don't know, talk
to me.
Speaker 2 (29:31):
Yeah, So I mean I'll explain kind of like the
sale of Creative Converts, like how that's segued into what
I'm doing now. So I was running Future and Creative
Converters like simultaneous. Obviously both had, you know, really solid teams.
So when I started Creative Converters, is it was because
of the love for making video content and audio. So
(29:51):
I was making everything. I would find the talent, I'll
create briefs, I would film and I would edit it,
give it to the client, yourself, everything one man band.
I like, yeah, and then you know you fast forward
for years and my job at Creative Converters was a
mixture of legal finance, HR and putting putting out fires. Yeah, yeah,
(30:13):
and I hadn't touched a video camera for like, I
couldn't even remember. And you know, after selling that business
and going full time on Future, you know, I kind
of I'm CMO in that company, you know, founder and Cinema,
and the first thing I did was started making videos
again and that's what I'm still doing again. So you know,
I get to do what I love and that's that's
(30:36):
what I'm I'm focused on at the moment now. And
you know, opportunities to talk with people like yourself on
camera and you know, vlogging and things like that. I'm
just bringing video back into my life.
Speaker 1 (30:46):
Yeah, well you're nailing it, my friend. And then so
is that kind of your barometer for how you make choices?
It's like find that passion in what you're doing and
then like absolutely checking back in and be like, hang on,
I haven't touched a camera for like a couple of years,
and hr is like fun for someone else, you know,
Like is that kind of like your process? Do you
(31:07):
just be like, Okay, do you check in with yourself
if the passion is still there?
Speaker 2 (31:11):
I check him with that like in a child, I'm
just check in with him, and I'm like is this
dope to you? Yeah, because if it is, then it's
dope to me as well. But if not, then maybe
we've gone off course a little bit.
Speaker 1 (31:23):
And what about like with selling, right, how do you
know when to let go on an emotional level? Because
I think like when I've sold a business before and
I've closed the business before, and it's there's little ego
death that goes on, and you're like, Okay, this thing
I thought i'd have forever or I thought it'd do
(31:45):
really well. The reality is it's not at certain times
of the year. So yeah, I'm gonna sell this thing
right now. And I to be honest, I had a
smoothie bart and I to sell it, I had to
do a lot of therapy to understand like that it
wasn't I was making a choice out of emotion. Like
I had to not make the choice out of emotion.
I had to make it out of like just a
(32:06):
really clear lens and understanding that the business wasn't me.
Speaker 2 (32:10):
Yeah, that's right, right, yes, So how do you do
that well with creative converters? Greta who purchased the business,
was I know gret Greta.
Speaker 1 (32:21):
Yeah, from back in the heyday.
Speaker 2 (32:22):
Oh, yeah, so good. So Greta was the person that
told me to start it in the first place. She
was like, you know, I was making some videos for her.
She's like, you should make this an agency. So she
knew like the whole founding team, like all the stuff.
She'd been there. She was at every office, she was
at the parties. You know, she was so close to
me and close to everyone. I think if it had
just been some like random you know, whether it be
(32:45):
like venture capital or an agency, and there wasn't that
connection there, it would have been a lot harder. Yeah,
but I knew that, you know, this was like going
to the right person and she, you know, she was
going to take care of.
Speaker 1 (32:58):
I went to a good place, go into good hand exactly.
Speaker 2 (33:00):
It was in a way, it's still in the circle. Yeah.
Speaker 1 (33:03):
No, I love that. Yeah, I think as well. Like
so you speak so beautifully though about this like non
attachment to outside things, even though you've got some awesome
outside things, like your career is I would say careers.
So how do we like practice like not like not
(33:24):
having our worth attached to like how successful business that
we're really passionate about, Like, yeah, how do you separate that.
Speaker 2 (33:31):
That's a really good question. I think growing up, I
moved countries like seven eight times. I did eleven schools.
You know, parents were you know, working and just living
even you know, from before I was born, they'd already
spent ten twenty years you know, traveling.
Speaker 1 (33:48):
The world legends.
Speaker 2 (33:49):
Yeah, totally. Yeah, So that constant process of like you know,
uprooting and then moving to a new city and new country,
meeting new friends and doing that. It's like that I
got pretty good at being adaptable and not holding onto anything.
And I strive the older I get, the more I
now strive for a minimalist life.
Speaker 1 (34:09):
Like if you know, you're preaching to the choir, friend,
that's it.
Speaker 2 (34:13):
If I you know, I moved to Indonesia a year
and a half ago and spent eighteen months living there
in airbnbs and also doing a lot of traveling, and
then when I came back here and got an apartment,
like it is just so bare, I don't have anything.
I plan to keep it that way.
Speaker 1 (34:26):
Yeah, yeah, so nice. And also this might sound really psychological,
but your mind's clearer with less clutter.
Speaker 2 (34:34):
Mind is so much clearer with less clutter, just less
going on, less is better.
Speaker 1 (34:38):
One hundred million percent. Okay, So sitting opposite you, you
feel very like zen and you're giving Byron vive Bali,
Byron Surfar all that. But I've heard you say that
you are able to stay calm in the really good
times but also in the bad times. And I'm quite
(35:00):
a reactive person if I'm honest to you. So if
I'm stressed, I can like turn into it. My boyfriend
will tell you I can turn into a tornado, like
from zero to one hundred very quickly. Yeah, So it's
about like or if like something stressing out, whether it's
an audition or something, or the timeline gets changed, I'm like,
fuck control freak over here. So how do you find
(35:24):
that like inner calmness in like good times, because I
feel like it's easy to be like pretty chill and
the good times because the stress is lower. But then
in the bad times or when the steaks feel really high,
or how do you find that?
Speaker 2 (35:37):
Yeah, I sometimes the good times the stakes can be
even higher expectation expectations, but also you know, making moves
that you know you've got like this like false confidence
because like you nothing can go wrong and everything's so
great and it's like remember that won't last. So it's
(35:58):
like so important yea to be cool and common both.
But like first, I think it's just like breath Like
you have to breathe through these things, you know what
I mean, Like as soon as you go into your
head and freak out about something, it triggers like that, yeah,
reactive kind of response. So you know something that I
used to say to my team because they would get
(36:20):
extremely worried in stressful situations, and I would just anchor
it with like, you know, we're not frontline health workers,
you know, and like shout out to frontline health workers
because that's stressful, Like you know, you've got no choice,
you know, we're making videos like it's okay, like you know,
we're going to go home to our houses tonight, everyone's
going to eat, We're gonna wake up tomorrow morning and
(36:42):
keep going. So yeah, it's just like just perspective, I
think as well. And you know, traveling does that as
well for people, Like people should travel and just like
go see the world and just see like how other
people are doing it. Because yeah, for the most part,
like our problems are not perspective, but in the moment,
(37:02):
it's all relative. So in the moment. It's so okay
to get stressed like that. But we can make a
lot clearer decisions if we just like anchor it back
to something to give the bigger.
Speaker 1 (37:10):
Picture and back to the way you were saying, like
success love speed, like fail quick, learn quick, that's right,
onto the next one quick, because you get like it's
a bit like what you were saying that first door
to door salesman kind of job. Is like you were
so able to figure out that it was a numbers game,
and I think if you can think that in business
as well, objection is going to be part of the game,
(37:34):
like failing is going to be part of it. So
if you can figure that out real quick and be
like all right, yeah, this feels a little bit uncomfy,
but we're gonna like get up and try again now,
as opposed to like that's right looking our wounds, you
know what I mean.
Speaker 2 (37:49):
Yeah, it's just an essential part of the process. It's
an essential ingredient. That's so yeah. I just love the
name of your podcast.
Speaker 1 (37:56):
So I have to ask, wow, and I've got this
like highlighted underlined, how do you sell yourself as a creative?
And I know that's like a hard loaded but like
even even like in Australia talk Bobby syndrome is a
bit of a thing. And like if you're the creative,
(38:17):
if you're the person, like so if we look at
your like musical career or like and like you even
said you're like, hey, I've started blogging kind of sharing
my life and kind of like sharing a day in
the life and all of that, Like is that the
way is it to just sell it to kind of
so is.
Speaker 2 (38:36):
This selling to an audience or to like clients as a.
Speaker 1 (38:40):
Oh see, I love that your brain and my brain
doesn't even get that far.
Speaker 2 (38:43):
Okay, yeah, because I feel like that so when it
comes to selling to clients, because I like I was
that creative person that didn't know how to sell myself,
you know when I was young, and I was really
fortunate to you know, go through some sales trainings and
be in the right rooms and learn and that just
really starts with like communication, like learning how to communicate
(39:05):
to people. And that's like if the creative people need
to learn sales, you know, and they it's nearly like
some some creatives look at them and they're like oh no,
like no, no, no, But like it's so important because
sales is like its just communication with people, Like do
you know, like how to really like understand someone and
see if like what you do will help them with something.
(39:30):
That could be going to a concert, taken into a
really special place through your music, or that could be
creating a video for them to tell the world about
what they do or anything like that.
Speaker 1 (39:40):
So this comes back to where you've said people buy
with emotion and then justify with logic. So then if
sales is just really good communication, well, then as a consumer,
if I feel like what you're sharing is like honest communication,
and I think that's really important. Feel it's like you've.
Speaker 2 (40:00):
Got to be real one hundred percent. You've got to
be real and authentic. So that's like clients with the audience,
I think that's what the audiences are craving.
Speaker 1 (40:07):
Got it?
Speaker 2 (40:07):
And I'm still working this out, like yeah, by no.
Speaker 1 (40:10):
Means share all your tricks, my friends.
Speaker 2 (40:12):
I'm not a master of you know, like the whole
like personal brand audience. I'm at the start of my
journey now.
Speaker 1 (40:17):
Like oh you're doing great.
Speaker 2 (40:18):
Yeah, but thank you. But I think just people want
to see like, yeah, the real, raw version of what's
going on, and sometimes the most mundane things to you
or I that we do on a daily basis. Others
are like, oh my gosh, So you know, I see
a lot of musicians like just like show they've set
up a webcam in the studio.
Speaker 1 (40:36):
And like, oh I love it.
Speaker 2 (40:37):
Yeah, and screen records you're already doing it. It's just like,
you know, it's when I think maybe the the trap
that some people fall into, and I've definitely done this myself,
is thinking that if you're going to start pushing content
out into the world, regardless of what it is you're doing,
you have to like wear this mask or.
Speaker 1 (40:54):
Like, oh I feel like that day's gone now.
Speaker 2 (40:57):
Yeah, and it's just hard to keep up. It's like,
you know, it's just so haring to like, you know,
if you just be yourself, like, that's a lot easier.
Speaker 1 (41:04):
I even sometimes I will notice if I'm watching it
into a story, I'm like, why is this gorgeous person
using a filter all the time?
Speaker 2 (41:11):
Exactly?
Speaker 1 (41:11):
I feel like those days are gone, like just like
and I also think when you talk about like marketing
being communication, I'm going to respond better to get communication
that feels like a connection, whether it's as an audience
member even as a consumer, like I know I'm going
to buy the skincare where I feel like I'm getting
(41:33):
to see in real time, like how it works, how
I apply it, how.
Speaker 2 (41:37):
I you know it's right?
Speaker 1 (41:38):
Yeah, And so I don't know, I feel like it
all comes back to like this. I mean I might
be hippie in saying this, but like very real and
just like no bs and no, I think those days
are the fake gone.
Speaker 2 (41:50):
I think so to one hundred percent. And for businesses
as well, I think that you know, people now want
to connect with other people, and a lot of the
big companies are realizing that. How more and more you
see like creator Lad, like you know, there's a face
to it. Yeah, and you get to live with that
person and they're who you're engaging with, not just the business.
Speaker 1 (42:10):
So totally yeah, final question, because like I said, I
could talk to you all flipping day long advice. If
someone's listening to this and they're like, I think I've
got an idea, I think I want to do something,
but obviously the next stage is paralyzing sometimes or we
get that decision paralysis. We're like, oh, I don't know,
do I need to do this first, I need to,
(42:32):
Like it can feel really overwhelming. What advice do you have?
Speaker 2 (42:37):
So what you said information paralysis, decision paralysis, Like that's
a killer. You don't need to know everything to get started.
You just need to know the next step. Like, don't
try and learn absolutely everything, you'll learn on the way
by failing chat GPT, Like there's more information in your
pocket than there ever has been. You just ask it,
(42:59):
what is the critical path to getting this live? Like
what you know? Step by step? And it doesn't need
to be fancy. There's so much technology out there now,
whether you're making music or you're a service provider or
you've got a product anything like that. Like literally things
can be like set up in a day now, but
it won't be the best, yeah, you know, but it'll
(43:21):
be something, yeah, and it'll be a start for you.
So yeah, I think just figure out what is the
critical path to just getting the minimum viable product out
there of what it is that you're trying to do
and take that step. Now.
Speaker 1 (43:36):
Oh my goodness, I just wish that that I like
had I'm going to listen to this whenever I'm having
a shitty day and just like you're like I feel
like a good luck charm to like everyone to just
keep in their pocket. How it feels no, weh. Thank
you so much for jumping on this pod. I am
so excited to see what comes next for you.
Speaker 2 (43:57):
You are incredible, amazing. Thank you so much for having me, Lola,
You're incredible.
Speaker 1 (44:04):
That's a wrap on another episode of Fearlessly Failing. As always,
thank you to our guests and let's continue the conversation
on Instagram. I'm at Yamo Lollaberry. This potty my work
for podcast is available on all streaming platforms. I'd love
it if you could subscribe, rate and comment and of
(44:27):
course spread the love.
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
Ridiculous History
History is beautiful, brutal and, often, ridiculous. Join Ben Bowlin and Noel Brown as they dive into some of the weirdest stories from across the span of human civilization in Ridiculous History, a podcast by iHeartRadio.