January 10, 2025 • 16 mins
It’s the world’s largest annual poultry, feed and meat technology exposition and it’s coming up January 28-30 in Atlanta, Ga.
Known as the International Production and Processing Expo, it offers a vast show floor highlighting the latest in technology, products and services, along with extensive networking and education opportunities for all.
Joining us to talk about IPPE 2025 is Sarah Novak, Chief Operating Officer of the American Feed Industry Association.
For more information, visit https://www.ippexpo.org
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:07):
Welcome to Feedstuffs in Focus, our podcast taking a
look at the big issues affectingthe livestock, poultry, grain
and animal feed industries.
I'm your host, Sarah Muirhead.
Joining us today to talk aboutthe International Production and
Processing Expo, also calledIPPE, is Sarah Novak, Chief
(00:28):
Operating Officer of theAmerican Feed Industry
Association.
So, Sarah, let's start bylooking at that big picture.
You've been involved in IPPEfor a number of years, so you
must have kind of that bumpersticker for describing what IPPE
is and, of course, why folksshould attend.
Speaker 2 (00:49):
Oh, yes, for sure.
I've been working with IPPE formany years.
So as we're talking today, it's2024 and the show is in 2025.
So I always like to think of itas it's a new year and new
solutions.
It's starting out your year,right.
Like to think of it as it's anew year and new solutions.
It's starting out your year,right.
Lots of ways to network, geteducation, visit with your
(01:12):
vendors and your partners andyour suppliers and just really
start 2025 out year out with ayou know a good, with a bang, I
guess.
Speaker 1 (01:17):
There you go.
So have you guys taken a lookat all?
I mean, there's so many people,there's so many vendors,
there's so much going on at IPPE.
Have you taken a look at whatmaybe that total buying power is
, what's represented, when youknow, when all these folks come
together for IPPE?
Speaker 2 (01:33):
Certainly.
We've done some surveys of ourattendees and about 87 percent
almost 90 percent are what wewould call authorized decision
makers, so either they'rerecommending buying decisions or
part of buying groups, they'reinfluencers.
So a lot of those people whoare walking the show floor in
the trade show floor are makingthose decisions on buying.
About 40% of our attendees arewhat we would call C-suite, so
(01:56):
management roles, directors,executives within their
organization.
So they really do have thepotential to make some decisions
on how their business is goingto move forward If it's with new
equipment, new ingredients, newsuppliers.
It's a great group of peoplethat come and attend Expo.
Speaker 1 (02:14):
You mentioned the Expo, the trade show, part of
this, of IPPE.
What are you looking at thisyear in terms of total square
feet of exhibit space, number ofexhibit companies?
How do you measure that andwhat can we expect as we turn
out in Atlanta?
Speaker 2 (02:30):
Yes, so we're similar to last year, in 2024.
We're in all four halls of theGeorgia World Congress Center.
We're close to about 600,000square feet, which, if I put
that in football, you know I'm aGreen Bay Packer fan, sarah
square feet, which if I put thatin football, you know I'm a
Green Bay Packer fan, Sarah.
It's about 10.4 football fieldsof trade show floor.
(02:50):
We're really excited.
It continues to grow.
We have probably about almost1,400 exhibitors.
So I think the exact number asof earlier this week was 1,349,
but we're closing in on that1,400 number of exhibitors.
Speaker 1 (03:07):
Very cool.
Well, this Minnesota Vikingsfan would like to know if you
have any changes to the exhibitfloor this year and you know
things that folks really shouldbe aware of.
Speaker 2 (03:16):
You know, yes, we're always trying to create some new
opportunities, new experiencesfor our attendees.
We used to have a welcomereception.
We're actually kind of changingit around a little bit.
It's going to be a happy houron Tuesday afternoon.
Last year you remember therewas a drum line that walked
through.
We have something a littledifferent.
I'm not going to tell you whatit is, but we'll have a little
just to create a littleexcitement and fun.
(03:38):
On the trade show floor A newone this year.
In the B Hall we have what wecall our community lounge, which
just gives our attendees I meanwhen you're walking 10 football
fields of exhibits.
There's times where you want tosit down and take a break and
check your email.
So we have a community loungethat actually has some corn hole
and connect four and checkersgames, just to let you take a
(04:00):
breath and refresh before youget back up on your feet and
walk around in.
In the A-Hall, where a lot ofthe feed equipment and feed
ingredients are, we have a groupcalled Caring Paws.
So it's a group of people thatbring in dogs.
They're usually really cooldogs dressed.
They trim them up to look likelions or elephants or tigers.
(04:21):
They'll be on the show floor, Ithink Tuesday and Wednesday
around lunchtime.
They're a great program.
They take them to hospitals andretirement communities and
things like that, so it's alwaysfun to have some pets to help
lower your anxiety.
I think is really what it'sgoing for, but we're excited to
have some of those on the floor.
Speaker 1 (04:42):
That's fun.
You know.
You got to have those funthings right Just to kind of
break up the day and get peopleexcited, especially as you come
towards the end of the day, whenyou might be, as you say, your
feet hurt and things are justlike, oh my gosh.
And then, hey, let's havesomething happen here and let's,
you know, take advantage ofthese things.
So what about in terms of theeducation program?
(05:05):
Is that a big part of uh, ipp?
And, and what would you say,are those like?
You don't want to miss sessionsfor 2025.
Speaker 2 (05:14):
certainly.
Um, overall, the show putstogether about 80 hours of
education programs, everythinggeared towards the poultry
production and processingindustry, meat processing and
the feed industry.
And since you and I are here totalk a little bit about feed,
I'll give you kind of some hintson some of the programs we're
doing with the feed industry.
I think it's about our 15thyear doing the pet food
(05:35):
conference, which is all day ontuesday, january 28th.
Um, similar in the past.
We have a speaker talking aboutkind of trends on the industry.
Um, the session I really likeis the graduate students.
So we have graduate studentscoming from University of Guelph
, auburn University and youralma mater, I think, university
of Illinois, really talkingabout graduate students, stuff
(05:59):
like what their research isabout, what are we looking at in
the future, kind of what's thatnext step in pet nutrition?
So very excited to have thatgroup there and give those
students an opportunity to kindof showcase their knowledge.
Very cool for us our foundation, the Institute for Feed
Education Research, is releasingour pet food consumption report
(06:21):
at IPPE.
So Laura Moody, our executivedirector, will be there speaking
to the pet food conference,kind of looking at some new pet
food consumption numbers, and itbreaks it down by ingredients
and ingredients that are used inpet food.
So that's really some cool datathat we'll release.
And then typically we alwayshave someone from FDA and the
AFCO, the Association ofAmerican Feed Control Officials
(06:44):
talk a little bit about kind oftheir vision, what they see
coming down the pike from aregulatory stance.
So pet food conference is agreat program.
The other one that we have thatwe've done now, I think, two or
three years, is we partner withAPHIS.
So we partner with USDA'sanimal health plant inspection
(07:04):
services.
I think I got that right.
Their title is called the good,bad and ugly of importing and
exporting products.
I would tell people if theywant to register for this, they
need to register really soonbecause we probably will sell
out on this program.
But if you're involved inimporting or exporting and
working with APHIS, 100% youshould attend this.
We bring in a bunch of thestaff from APHIS to attend and
(07:30):
the really cool thing in theafternoon is they do topic
tables so you can go from tableto table talking to different
APHIS staff about differentissues and problems and learn
more from them.
And then we also have anindustry panel that's talking
about the challenges they havefaced dealing with with Avis and
that program is all day onWednesday.
We have two other programs thatwe always do Our feed education
(07:54):
program.
Every year we do this Wednesdaymorning 8 am Feed industry.
We're early people so we're upand going by 8 am.
I think there's some good stuffthere.
We'll have someone talkingabout EPA, osha, fda and kind of
what's to come in a newadministration.
Whenever we have a change inadministration there's always a
change of priorities and issuesand topics.
(08:15):
So they're really going to kindof look a little bit about
what's going on within theagencies.
And then the topic of the dayis artificial intelligence.
So we have a professor fromIowa State coming to talk about
AI in the feed industry.
So really excited to have himthere.
And then our last program of theday on Wednesday is what's
(08:36):
keeping the feed industry up atnight?
Our members, the feed industryin general.
You know we're always concerned.
Probably the biggest one is alot of animal disease
biosecurity.
So we have someone speakingfrom Minnesota on just kind of
risk management within the feedindustry, someone from Kansas
(08:57):
State talking about ASF and thencertainly someone from the
poultry industry talking aboutHPAI.
It continues to be of concernfor our members, our industry,
the health of animal agriculture, so we're really excited to
have them there.
The other one we have is asustainability program.
Laura Moody from iFeeder willbe speaking.
(09:17):
They just released a new set oftools for companies who want to
create LCAs for feedingredients.
So there's a whole set of newtools on kind of the process,
what to think about, how to getstarted in that, and she'll be
talking a little bit about thosetools that are available to
everyone to use.
So very helpful for thatconversation.
Speaker 1 (09:40):
And we did just have Laura on talking about that here
a couple of weeks ago.
So anybody who can't make it toIPV and want to learn more, or
want to learn more before you go?
You can go to our On Demand andcheck that out.
So you mentioned all of thesesessions In general.
Is there like an extra fee,separate registration?
How does all of that work?
Speaker 2 (09:59):
So a few of them do have an extra fee.
Our PatFood Conference does,the APHIS program and what keeps
you awake at night all haveadditional fees and you can pay
for that when you go through theregistration process.
Or if you don't know and youget there on site, you can
always add that on site at theregistration tables.
The feed education program, thesustainability program, those
are free programs, so anyone can.
(10:20):
You don't even need to registerahead of time, you can just
show up.
And this is where I can plug theapp.
If you haven't downloaded theapp, certainly download the app.
You can get all the details onall the programs and when they
start in the rooms and wherethey are in the app.
So that is one tip I would givepeople.
If it's your first time or your10th time, download the app.
(10:41):
I still use it all the timewhile I'm there and I'm looking
for a booth.
I'll put it into the app andit'll tell me exactly where the
booth is, what aisle, where itis, and it'll show me on a map
how to get there.
Speaker 1 (10:52):
Yep, it's used highly among our team as well.
So besides these generalsessions, are there some other
like learning and educationopportunities at Expo, I think I
recall like some tech talksmaybe, or new product showcase
some of those kinds of thingsthat might be going on as well.
Speaker 2 (11:09):
Yep, we do have the new product showcase, so that's
some of the exhibitors submit avideo of a new product or
service that they're offeringindustry.
Those will be on display in theBC Connector and also through
the website and the app, so youwanna kind of see what's new,
the latest and greatest.
That's one quick place to go to.
We'll be announcing the winnersfor the feed section of the new
(11:31):
product showcase on Tuesdayafternoon, so I'm excited to do
that.
And then, yes, we have the techtalk.
So these are on the trade showfloor.
They're 20 minute, quick,technical presentations.
They're not product sales,they're information that will
help you be better in yourbusiness.
Quite frankly, afia is hostingthree of those, so we have one
(11:55):
on.
Leah Wilkinson from our team istalking about changes in the
animal food ingredient reviewprocess.
A lot of things have been goingon with FDA and AFCO.
Some things are changing, somenew additions are coming down
the pike, so Leo will be talkinga little bit about that.
Laura Moody will be talkingabout the.
So, in conjunction with the petfood consumption, we're also
(12:17):
doing an animal food report.
So we're releasing two reportsat IPP.
So Laura will be there to talkabout animal food consumption
report and the ingredients thatare used in animal and pet food.
And then our final presentationis a new project we're working
on.
Victoria Brain, from ourcommunications team, is going to
talk a little bit about videostorytelling and how the feed
industry is sharing our messagethrough video.
(12:39):
So we have a couple of videosthat we're releasing right
before Expo on who the animalfood industry is releasing right
before expo on who the animalfood industry is, why our
ingredients, as the US industry,are of high quality and
sustainable.
So it's a really it's some verycool videos that really explain
what we are.
We'll plan on using thesevideos to kind of talk with
(12:59):
government officials,international buyers, regulatory
authorities, because a lot ofpeople think when they think
animal feed, they think corn andsoybeans, and certainly corn
and soybeans are important, butthere's 600 plus other
ingredients out there and howare those manufactured and how
are those used?
And you know how are we?
(13:20):
we're not feeding the animalslike my grandpa did when he went
back in the day, you knowthere's a lot of technology
technology behind it, and thesevideos try to capture some of
that for us excited to see those.
Speaker 1 (13:30):
Those sound, uh, fascinating.
So so now, besides wearingcomfortable shoes and besides
the app that we mentioned, whatwould be your recommendation for
how to how to tackle a tradeshow this large in actually kind
of a short period of time, whenyou're talking 10 football
fields to cover in three days?
Basically, how do you do that?
(13:52):
What's your strategy?
How do you get the most out ofthe show?
You?
Speaker 2 (13:56):
know, definitely spend some time looking at the
app before you get there.
Kind of map out you know whateducation programs, what booths
you want to visit.
My insider tip is get in lineearly for the Chick-fil-A
sandwiches.
They will sell out.
So if you want Chick-fil-A, getthere early.
Stand in line for theChick-fil-A sandwiches.
That is a key one.
Bring your business cards.
(14:17):
Don't forget business cards.
People still hand businesscards back and forth, so have
lots of business cards.
Comfortable shoes Internallyour staff did a step challenge
last year and I think ouraverage steps per day were about
17,000 steps.
So you are going to walk a lot.
But yes, you know, if there'scertain people you want to see
at companies, you know, reachout to them ahead of time.
(14:38):
Make those appointments,because everyone is super busy
down there doing meetings andthings like that.
But the app, make sure you'vegot, you know, your Chick-fil-A
sandwich for lunch.
And comfortable shoes areprobably the key ones.
Speaker 1 (14:52):
Very good, you're so right on that Chick-fil-A.
I had forgotten about that, butyes, get there early.
So, final words, words ofadvice, key takeaways you want
to leave our audience with heretoday, sarah.
Speaker 2 (15:04):
I mean, really, the show has something for everyone.
If you're in the poultryindustry, you know raising
chickens.
If you're in the meatprocessing industry, if you're
manufacturing feed or pet food,animal feed or pet food there is
something for everyone, fromeducation to exhibitors to
networking.
You just, you know, start thenew year out on the right foot,
(15:26):
with comfortable shoes on, andit's a game changer for you.
I think you'll walk away withlots of things that will help
your business in a day-to-daybasis.
Speaker 1 (15:34):
Comfortable shoes on, app in hand and we're ready to
go.
So we'll see you in Atlanta,sarah Novak, chief Operating
Officer of the American FeedIndustry Association.
Thank you so much, sarah.
Thanks, Sarah.
I'm Sarah Muirhead and you'vebeen listening to Feedstuffs In
Focus.
If you would like to hear moreconversations about some of the
(15:56):
big issues affecting thelivestock, poultry, grain and
animal feed industries,subscribe to this podcast on
your favorite podcast channel.
Until next time, have a greatday and thank you for listening.
Welcome to Feedstuffs in Focus, our podcast taking a
look at the big issues affectingthe livestock, poultry, grain
and animal feed industries.
I'm your host, Sarah Muirhead.
Joining us today to talk aboutthe International Production and
Processing Expo, also calledIPPE, is Sarah Novak, Chief
(00:28):
Operating Officer of theAmerican Feed Industry
Association.
So, Sarah, let's start bylooking at that big picture.
You've been involved in IPPEfor a number of years, so you
must have kind of that bumpersticker for describing what IPPE
is and, of course, why folksshould attend.
Speaker 2 (00:49):
Oh, yes, for sure.
I've been working with IPPE formany years.
So as we're talking today, it's2024 and the show is in 2025.
So I always like to think of itas it's a new year and new
solutions.
It's starting out your year,right.
Like to think of it as it's anew year and new solutions.
It's starting out your year,right.
Lots of ways to network, geteducation, visit with your
(01:12):
vendors and your partners andyour suppliers and just really
start 2025 out year out with ayou know a good, with a bang, I
guess.
Speaker 1 (01:17):
There you go.
So have you guys taken a lookat all?
I mean, there's so many people,there's so many vendors,
there's so much going on at IPPE.
Have you taken a look at whatmaybe that total buying power is
, what's represented, when youknow, when all these folks come
together for IPPE?
Speaker 2 (01:33):
Certainly.
We've done some surveys of ourattendees and about 87 percent
almost 90 percent are what wewould call authorized decision
makers, so either they'rerecommending buying decisions or
part of buying groups, they'reinfluencers.
So a lot of those people whoare walking the show floor in
the trade show floor are makingthose decisions on buying.
About 40% of our attendees arewhat we would call C-suite, so
(01:56):
management roles, directors,executives within their
organization.
So they really do have thepotential to make some decisions
on how their business is goingto move forward If it's with new
equipment, new ingredients, newsuppliers.
It's a great group of peoplethat come and attend Expo.
Speaker 1 (02:14):
You mentioned the Expo, the trade show, part of
this, of IPPE.
What are you looking at thisyear in terms of total square
feet of exhibit space, number ofexhibit companies?
How do you measure that andwhat can we expect as we turn
out in Atlanta?
Speaker 2 (02:30):
Yes, so we're similar to last year, in 2024.
We're in all four halls of theGeorgia World Congress Center.
We're close to about 600,000square feet, which, if I put
that in football, you know I'm aGreen Bay Packer fan, sarah
square feet, which if I put thatin football, you know I'm a
Green Bay Packer fan, Sarah.
It's about 10.4 football fieldsof trade show floor.
(02:50):
We're really excited.
It continues to grow.
We have probably about almost1,400 exhibitors.
So I think the exact number asof earlier this week was 1,349,
but we're closing in on that1,400 number of exhibitors.
Speaker 1 (03:07):
Very cool.
Well, this Minnesota Vikingsfan would like to know if you
have any changes to the exhibitfloor this year and you know
things that folks really shouldbe aware of.
Speaker 2 (03:16):
You know, yes, we're always trying to create some new
opportunities, new experiencesfor our attendees.
We used to have a welcomereception.
We're actually kind of changingit around a little bit.
It's going to be a happy houron Tuesday afternoon.
Last year you remember therewas a drum line that walked
through.
We have something a littledifferent.
I'm not going to tell you whatit is, but we'll have a little
just to create a littleexcitement and fun.
(03:38):
On the trade show floor A newone this year.
In the B Hall we have what wecall our community lounge, which
just gives our attendees I meanwhen you're walking 10 football
fields of exhibits.
There's times where you want tosit down and take a break and
check your email.
So we have a community loungethat actually has some corn hole
and connect four and checkersgames, just to let you take a
(04:00):
breath and refresh before youget back up on your feet and
walk around in.
In the A-Hall, where a lot ofthe feed equipment and feed
ingredients are, we have a groupcalled Caring Paws.
So it's a group of people thatbring in dogs.
They're usually really cooldogs dressed.
They trim them up to look likelions or elephants or tigers.
(04:21):
They'll be on the show floor, Ithink Tuesday and Wednesday
around lunchtime.
They're a great program.
They take them to hospitals andretirement communities and
things like that, so it's alwaysfun to have some pets to help
lower your anxiety.
I think is really what it'sgoing for, but we're excited to
have some of those on the floor.
Speaker 1 (04:42):
That's fun.
You know.
You got to have those funthings right Just to kind of
break up the day and get peopleexcited, especially as you come
towards the end of the day, whenyou might be, as you say, your
feet hurt and things are justlike, oh my gosh.
And then, hey, let's havesomething happen here and let's,
you know, take advantage ofthese things.
So what about in terms of theeducation program?
(05:05):
Is that a big part of uh, ipp?
And, and what would you say,are those like?
You don't want to miss sessionsfor 2025.
Speaker 2 (05:14):
certainly.
Um, overall, the show putstogether about 80 hours of
education programs, everythinggeared towards the poultry
production and processingindustry, meat processing and
the feed industry.
And since you and I are here totalk a little bit about feed,
I'll give you kind of some hintson some of the programs we're
doing with the feed industry.
I think it's about our 15thyear doing the pet food
(05:35):
conference, which is all day ontuesday, january 28th.
Um, similar in the past.
We have a speaker talking aboutkind of trends on the industry.
Um, the session I really likeis the graduate students.
So we have graduate studentscoming from University of Guelph
, auburn University and youralma mater, I think, university
of Illinois, really talkingabout graduate students, stuff
(05:59):
like what their research isabout, what are we looking at in
the future, kind of what's thatnext step in pet nutrition?
So very excited to have thatgroup there and give those
students an opportunity to kindof showcase their knowledge.
Very cool for us our foundation, the Institute for Feed
Education Research, is releasingour pet food consumption report
(06:21):
at IPPE.
So Laura Moody, our executivedirector, will be there speaking
to the pet food conference,kind of looking at some new pet
food consumption numbers, and itbreaks it down by ingredients
and ingredients that are used inpet food.
So that's really some cool datathat we'll release.
And then typically we alwayshave someone from FDA and the
AFCO, the Association ofAmerican Feed Control Officials
(06:44):
talk a little bit about kind oftheir vision, what they see
coming down the pike from aregulatory stance.
So pet food conference is agreat program.
The other one that we have thatwe've done now, I think, two or
three years, is we partner withAPHIS.
So we partner with USDA'sanimal health plant inspection
(07:04):
services.
I think I got that right.
Their title is called the good,bad and ugly of importing and
exporting products.
I would tell people if theywant to register for this, they
need to register really soonbecause we probably will sell
out on this program.
But if you're involved inimporting or exporting and
working with APHIS, 100% youshould attend this.
We bring in a bunch of thestaff from APHIS to attend and
(07:30):
the really cool thing in theafternoon is they do topic
tables so you can go from tableto table talking to different
APHIS staff about differentissues and problems and learn
more from them.
And then we also have anindustry panel that's talking
about the challenges they havefaced dealing with with Avis and
that program is all day onWednesday.
We have two other programs thatwe always do Our feed education
(07:54):
program.
Every year we do this Wednesdaymorning 8 am Feed industry.
We're early people so we're upand going by 8 am.
I think there's some good stuffthere.
We'll have someone talkingabout EPA, osha, fda and kind of
what's to come in a newadministration.
Whenever we have a change inadministration there's always a
change of priorities and issuesand topics.
(08:15):
So they're really going to kindof look a little bit about
what's going on within theagencies.
And then the topic of the dayis artificial intelligence.
So we have a professor fromIowa State coming to talk about
AI in the feed industry.
So really excited to have himthere.
And then our last program of theday on Wednesday is what's
(08:36):
keeping the feed industry up atnight?
Our members, the feed industryin general.
You know we're always concerned.
Probably the biggest one is alot of animal disease
biosecurity.
So we have someone speakingfrom Minnesota on just kind of
risk management within the feedindustry, someone from Kansas
(08:57):
State talking about ASF and thencertainly someone from the
poultry industry talking aboutHPAI.
It continues to be of concernfor our members, our industry,
the health of animal agriculture, so we're really excited to
have them there.
The other one we have is asustainability program.
Laura Moody from iFeeder willbe speaking.
(09:17):
They just released a new set oftools for companies who want to
create LCAs for feedingredients.
So there's a whole set of newtools on kind of the process,
what to think about, how to getstarted in that, and she'll be
talking a little bit about thosetools that are available to
everyone to use.
So very helpful for thatconversation.
Speaker 1 (09:40):
And we did just have Laura on talking about that here
a couple of weeks ago.
So anybody who can't make it toIPV and want to learn more, or
want to learn more before you go?
You can go to our On Demand andcheck that out.
So you mentioned all of thesesessions In general.
Is there like an extra fee,separate registration?
How does all of that work?
Speaker 2 (09:59):
So a few of them do have an extra fee.
Our PatFood Conference does,the APHIS program and what keeps
you awake at night all haveadditional fees and you can pay
for that when you go through theregistration process.
Or if you don't know and youget there on site, you can
always add that on site at theregistration tables.
The feed education program, thesustainability program, those
are free programs, so anyone can.
(10:20):
You don't even need to registerahead of time, you can just
show up.
And this is where I can plug theapp.
If you haven't downloaded theapp, certainly download the app.
You can get all the details onall the programs and when they
start in the rooms and wherethey are in the app.
So that is one tip I would givepeople.
If it's your first time or your10th time, download the app.
(10:41):
I still use it all the timewhile I'm there and I'm looking
for a booth.
I'll put it into the app andit'll tell me exactly where the
booth is, what aisle, where itis, and it'll show me on a map
how to get there.
Speaker 1 (10:52):
Yep, it's used highly among our team as well.
So besides these generalsessions, are there some other
like learning and educationopportunities at Expo, I think I
recall like some tech talksmaybe, or new product showcase
some of those kinds of thingsthat might be going on as well.
Speaker 2 (11:09):
Yep, we do have the new product showcase, so that's
some of the exhibitors submit avideo of a new product or
service that they're offeringindustry.
Those will be on display in theBC Connector and also through
the website and the app, so youwanna kind of see what's new,
the latest and greatest.
That's one quick place to go to.
We'll be announcing the winnersfor the feed section of the new
(11:31):
product showcase on Tuesdayafternoon, so I'm excited to do
that.
And then, yes, we have the techtalk.
So these are on the trade showfloor.
They're 20 minute, quick,technical presentations.
They're not product sales,they're information that will
help you be better in yourbusiness.
Quite frankly, afia is hostingthree of those, so we have one
(11:55):
on.
Leah Wilkinson from our team istalking about changes in the
animal food ingredient reviewprocess.
A lot of things have been goingon with FDA and AFCO.
Some things are changing, somenew additions are coming down
the pike, so Leo will be talkinga little bit about that.
Laura Moody will be talkingabout the.
So, in conjunction with the petfood consumption, we're also
(12:17):
doing an animal food report.
So we're releasing two reportsat IPP.
So Laura will be there to talkabout animal food consumption
report and the ingredients thatare used in animal and pet food.
And then our final presentationis a new project we're working
on.
Victoria Brain, from ourcommunications team, is going to
talk a little bit about videostorytelling and how the feed
industry is sharing our messagethrough video.
(12:39):
So we have a couple of videosthat we're releasing right
before Expo on who the animalfood industry is releasing right
before expo on who the animalfood industry is, why our
ingredients, as the US industry,are of high quality and
sustainable.
So it's a really it's some verycool videos that really explain
what we are.
We'll plan on using thesevideos to kind of talk with
(12:59):
government officials,international buyers, regulatory
authorities, because a lot ofpeople think when they think
animal feed, they think corn andsoybeans, and certainly corn
and soybeans are important, butthere's 600 plus other
ingredients out there and howare those manufactured and how
are those used?
And you know how are we?
(13:20):
we're not feeding the animalslike my grandpa did when he went
back in the day, you knowthere's a lot of technology
technology behind it, and thesevideos try to capture some of
that for us excited to see those.
Speaker 1 (13:30):
Those sound, uh, fascinating.
So so now, besides wearingcomfortable shoes and besides
the app that we mentioned, whatwould be your recommendation for
how to how to tackle a tradeshow this large in actually kind
of a short period of time, whenyou're talking 10 football
fields to cover in three days?
Basically, how do you do that?
(13:52):
What's your strategy?
How do you get the most out ofthe show?
You?
Speaker 2 (13:56):
know, definitely spend some time looking at the
app before you get there.
Kind of map out you know whateducation programs, what booths
you want to visit.
My insider tip is get in lineearly for the Chick-fil-A
sandwiches.
They will sell out.
So if you want Chick-fil-A, getthere early.
Stand in line for theChick-fil-A sandwiches.
That is a key one.
Bring your business cards.
(14:17):
Don't forget business cards.
People still hand businesscards back and forth, so have
lots of business cards.
Comfortable shoes Internallyour staff did a step challenge
last year and I think ouraverage steps per day were about
17,000 steps.
So you are going to walk a lot.
But yes, you know, if there'scertain people you want to see
at companies, you know, reachout to them ahead of time.
(14:38):
Make those appointments,because everyone is super busy
down there doing meetings andthings like that.
But the app, make sure you'vegot, you know, your Chick-fil-A
sandwich for lunch.
And comfortable shoes areprobably the key ones.
Speaker 1 (14:52):
Very good, you're so right on that Chick-fil-A.
I had forgotten about that, butyes, get there early.
So, final words, words ofadvice, key takeaways you want
to leave our audience with heretoday, sarah.
Speaker 2 (15:04):
I mean, really, the show has something for everyone.
If you're in the poultryindustry, you know raising
chickens.
If you're in the meatprocessing industry, if you're
manufacturing feed or pet food,animal feed or pet food there is
something for everyone, fromeducation to exhibitors to
networking.
You just, you know, start thenew year out on the right foot,
(15:26):
with comfortable shoes on, andit's a game changer for you.
I think you'll walk away withlots of things that will help
your business in a day-to-daybasis.
Speaker 1 (15:34):
Comfortable shoes on, app in hand and we're ready to
go.
So we'll see you in Atlanta,sarah Novak, chief Operating
Officer of the American FeedIndustry Association.
Thank you so much, sarah.
Thanks, Sarah.
I'm Sarah Muirhead and you'vebeen listening to Feedstuffs In
Focus.
If you would like to hear moreconversations about some of the
(15:56):
big issues affecting thelivestock, poultry, grain and
animal feed industries,subscribe to this podcast on
your favorite podcast channel.
Until next time, have a greatday and thank you for listening.
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