In this episode of the Female Empowered Podcast, host Christa Gurka addresses a challenge many wellness entrepreneurs face: a summer marketing slump. July, in particular, can feel slow - with fewer leads, lower engagement, and conversions that seem to stall. But before you scrap your strategy entirely, Christa explains why a full overhaul may not be necessary.
Instead, she encourages business owners to diagnose before they pivot. Using data to compare current performance to the same period last year - not to your best months - can offer clarity. Christa shares her own approach to identifying and solving seasonal slowdowns, along with practical tips to maintain visibility, nurture leads, and create flexible offers that speak to what clients need right now.
If your marketing feels off-track this summer, this episode will help you realign, refine, and refocus your efforts without the overwhelm.
Some of the key takeaways from this episode include:
- A July slowdown is normal - don’t panic
- Use year-over-year comparisons, not just peak month benchmarks
- Tailor summer offers to meet your audience where they are
- Stay consistent with messaging and lead nurturing
- Marketing is a skill that improves with intentional effort
Want personalized support in refining your marketing? Reach out to Christa or book your call today.
→ Book a free 15-minute discovery call: www.christagurka.com/discovery
→ Follow Christa on Instagram for more insights: @christagurka
→ Explore mentorship opportunities:
• High-Ticket Inner Circle Membership
• Monthly Membership: $99/month – Learn more here
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