Episode 293: How to leverage the power of AI for your boutique wellness business

In this episode, Christa takes you behind the scenes of a live training she hosted for her Inner Circle clients, all about how to get better results from AI tools like ChatGPT. If you’ve ever felt stuck staring at a blinking cursor when trying to write content - or ended up with a robotic, boring blog post - this episode is for you.

You’ll learn exactly how to write better prompts that get you high-quality content tailored to your brand voice, audience, and goals.

What You’ll Learn in This Episode:

• Why most people get bad content from AI—and how to fix it
• The formula for a high-performing blog prompt (hint: it starts with “Act as a…”)
• Real-time examples:
  • “Caring for your feet in the summer” → transformed into an SEO-rich, client-attracting blog
  • “Pilates and pelvic health for women in menopause” → turned into a carousel, reel, blog, and email idea
• How to target your content for different types of buyers:
  • Ready-to-buy
  • Information-gatherers
  • Lurkers
• What backlinks are and how to use them for SEO (including a genius idea for backlink swaps with peers)
• Tips for making ChatGPT content sound more like you (and not like a robot)

🧠 Prompt Writing Tips Christa Shares:

• Always include:
  • 🎯 Your audience: Who is this content for?
  • 🗣️ Tone/voice: Professional, funny, lighthearted, conversational?
  • 🎯 Purpose: Is it for engagement, education, or conversion?
  • 🔑 SEO Keywords: What are people Googling?
  • 📍 Location: If you're brick and mortar, include your city/town
• Use prompts like:
  • “Act as a health journalist. Write a 300-word SEO blog on pelvic health in menopause for women aged 45–60 in Summit, NJ.”
  • “Create a social media reel script with a lighthearted tone for women with summer foot pain.”

💡 Bonus Tips from the Episode:

• Use AI voice dictation to “talk out” your ideas—no typing needed!
• Build an AI prompt bank by category (social media, email, blog, etc.)
• Use static posts with music to game the Instagram algorithm—even if the music is muted
• Don’t forget to test and iterate! (“That sounds too cheeky” = valid feedback)

📣 Ready to Work with Christa?

If you're a female entrepreneur in the boutique fitness or wellness space making over $250K/year and want hands-on mentorship, business strategy, and real tools to scale without burnout…

👉 Apply now for the Inner Circle high-ticket mentorship program:
www.christagurka.com/mentorship

📝 Mentioned in the Episode:

• Meta/Instagram Stat: 60% of users discover products through IG
• Backlink SEO Strategy: Swap backlinks with aligned businesses (Pilates, pelvic health, PT, etc.)
• Recommended Prompt Structure: "Act as a ___, write a ___-word SEO blog for ___ about ___ in a ___ tone."

🧭 Your June Challenge:

Ccommit to ONE small goal for the month of June. What’s yours?