If you've ever felt stuck in your content strategy, unsure of how to make your brand stand out, or overwhelmed by all the “rules” of marketing, this episode is for you!
This week, I sit down with Lindsay Smith (@lindsaysmithcreative), a former journalist turned content strategist, who has built a thriving career helping female founders craft authentic, engaging content that resonates with their unique audiences. From CBC Radio to the world of advertising and social media, Lindsay had worn many hats - each one adding to her expertise in storytelling and strategy. We’ll be unpacking why authenticity beats perfection, how to overcome the inner critic that sabotages creativity, and how to make content creation fun instead of frustrating.
In this episode, we cover:
🔥 How to harness creativity for authentic content creation [06:10]
⚡ The biggest content mistakes entrepreneurs make—and how to fix them [14:24]
💬 Why relationship-building is the secret weapon in marketing [23:15]
🚀 How to ditch the "shoulds" and create content that actually feels good [29:31]
If you're tired of chasing trends and ready to create content that truly connects, hit play now!
💬 Connect with Lindsay Smith:
📸 Instagram @lindsaysmithcreative
🔗 Website https://www.lindsaysmithcreative.ca/
Our mission for Female Founder Unplugged is to impact 1000 female entrepreneurs every season, and we need your help to do that.
Please subscribe to the show, and share your favorite episodes with anyone you feel could benefit. We are growing a powerful community here, and everyone is welcome. Together, we can pave a path to giving more women a seat at the table, and providing opportunities for financial independence.
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