In this episode, I sit down with Kendra Scurfield, the VP of Brand and Communications at Banff Sunshine Village (@sunshinevillage), a world-renowned ski resort nestled in Banff National Park. Kendra shares her inspiring journey from professional snowboarding to becoming a leader in hospitality and branding. We dive into how she leverages storytelling in marketing, the importance of emotional intelligence in leadership, and how embracing imperfection has helped her grow personally and professionally. Whether you're an entrepreneur, a leader, or just looking for inspiration on building a resilient team, this episode is packed with invaluable insights!
In This Episode:
⛷️ From Snowboarder to VP – How Kendra transitioned from athlete to brand leader [5:10]
📖 The Power of Storytelling in Marketing – Why storytelling is the heart of brand-building [12:30]
🌟 Letting Go of Perfectionism – How vulnerability and authenticity create better leaders [22:45]
🛠️ Empowering Teams & Leadership Growth – Developing strong, connected teams in high-pressure environments [30:15]
Connect with Kendra Scurfield:
📸 Instagram: @sunshinevillage
🌐 Website: Banff Sunshine Village
🔗 LinkedIn: Sunshine Village Ski & Snowboard Resort
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