[S4, Ep34] How to Build Trust and Lead with Integrity featuring Female Founder Alyssa Nolte

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In this episode of Female Founder Unplugged, I sit down with Alyssa Nolte (@alyssamnolte), CEO and founder of TruVue, a predictive analytics software company transforming customer intelligence. An “accidental entrepreneur,” Alyssa’s journey began with a handshake deal at a fledgling startup, leading to a career working with brands like Salesforce, Cisco, and Chase. Now, as a founder and leader, she thrives on tackling big problems with smart solutions—whether redefining customer insights or modernizing fundraising for K-12 teams.

Alyssa opens up about the lessons she’s learned along the way, from trusting her network to overcoming self-doubt and "head trash." She shares how embracing challenges (including her failed attempts at keeping plants alive) has shaped her leadership and why integrity is the foundation of success. This conversation is packed with insights on scaling a business, fostering trust, and navigating the chaos of entrepreneurship—delivered with Alyssa’s signature humor and authenticity.

In This Episode:

🔥 [05:15] Unexpected Networking Breakthrough – How a simple introduction led Alyssa to work with Salesforce.
🎯 [10:41] Uncompromising Trust in Business – Why staying true to your values matters, even when it costs you a big deal.
⚡ [21:43] Supportive Coach vs. Toxic Boss – How leadership styles can make or break a company culture.
💬 [31:53] Happy Employees = Happy Customers – The direct link between leadership, company culture, and profitability.

Connect with Alyssa Nolte

📸 Instagram: @alyssamnolte
💼 Connect with Alyssa on LinkedIn: Alyssa Nolte
🌎 Website & Podcast: alyssanolte.com

🎙 Want more? Check out Lindsay White’s guest appearance on Alyssa’s podcast: "Why Good People Leave: Toxic Bosses & Saying No to @$$holes"

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