What if your values were simple enough to live by—and strong enough to shape an industry?
In this episode, I sit down with Jennie Coleman, President & Co-Owner of Equifruit, to talk about fair-trade bananas, fearless leadership, and why “Don’t work with jerks” might be the most effective HR policy you’ll ever write.
✨ Episode Highlights
- 🍌 The bold vision behind global fair-trade banana domination
- ❤️ How Equifruit’s three core values—Compassion, Commitment to Change, and Creativity—drive every decision
- 🚫 What “Don’t Work with Jerks” really means (and how to enforce it with empathy)
- 🧩 Turning culture into action—from hiring to supplier partnerships
- 🌍 Leading with values even when you’re the smallest player in a giant industry
Because culture isn’t a poster on the wall—it’s the daily choice to lead with compassion and courage. And when your values are clear, you don’t just build a stronger team—you build a business you’re proud to lead.
Our mission for Female Founder Unplugged is to impact 1000 female entrepreneurs every season, and we need your help to do that.
Please subscribe to the show, and share your favorite episodes with anyone you feel could benefit. We are growing a powerful community here, and everyone is welcome. Together, we can pave a path to giving more women a seat at the table, and providing opportunities for financial independence.
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