Balancing Bold Strategy & Smart Systems with Katherine Lehman, Fractional CMO

In this episode of Female Fractionals, host Amanda Nizzere welcomes Katherine Lehman—fractional CMO, advisor, entrepreneur, and founder of KT Creativity. Katherine shares her winding journey from graphic design to revenue marketing, revealing how she’s built a thriving business by blending creative storytelling with analytical precision.

Katherine opens up about:

• Why niching by skillset (not industry) gave her an early advantage
  
  
• The real difference between consultants, advisors, and true fractional executives
  
  
• Her go-to tools and how she stays up to speed in a fast-evolving industry
  
  
• Common pricing mistakes—and how to stand your ground
  
  
• How she balances multiple roles, including running a wellness business, without burnout

She also reveals her favorite productivity app (hint: it’s not Notion), her unexpected start as a professional clown, and the best advice she gives new fractional leaders.

Whether you’re just starting out or deep into your fractional journey, this episode is full of actionable insights on growth, pricing, positioning, and boundaries.

🧰 Tools & Resources Mentioned:

• Motion – Katherine’s favorite productivity and calendar tool
  
  
• Folk CRM – for simple, intuitive relationship management
  
  
• Pavilion & CMO Coffee Talk – communities for ongoing professional growth
  
  

🎧 Don’t Forget:

Subscribe, leave a review, and share this episode with a fellow leader or aspiring fractional! Visit femalefractionals.com for the full transcript and episode links.