Ep. 14: How to Niche Down and Make Your Thinking Visible with Wes Wheless

Struggling to define your niche or articulate your unique value as a fractional executive? In this episode, Amanda Nizzere sits down with Wes Wheless, founder of Develop My IP, to explore the mindset, methods, and marketing magic behind positioning yourself powerfully in a crowded consulting space.

Wes, a self-described “boomerang consultant,” shares how his journey from BCG to Reforge to solo IP strategist helped him discover the power of niching down and creating “intellectual headshots” — visual frameworks that not only clarify your message but accelerate sales.

Whether you're brand-new to fractional work or refining your position after a year or two, this episode will inspire you to stop hiding behind generalist messaging and start making your expertise visible.

What We Cover:

• Why fear keeps so many consultants from choosing a niche — and how to move past it
• The 5 tangible benefits of niching down (hint: more revenue, less burnout)
• What “intellectual property” really means (and no, you don’t need a book or lawyer)
• How visual frameworks speed up trust, sales cycles, and client fit
• Step-by-step tips for sketching your first “intellectual headshot”
• A behind-the-scenes look at Wes’ 2-week IP Builder Sprint
• Rapid-fire questions that reveal Wes’ favorite tools, mentors, and mindset hacks

Resources & Links:
🔗 Download Wes’ free guide and access referenced resources: developmyip.com/female
📬 Subscribe to “The Lightbulb,” Wes’ daily email of bite-sized consulting brilliance
🧠 Follow Wes on LinkedIn: linkedin.com/in/wheeless

Quotable Moments:

“Generalist thinking is survival mode. Niching down is what builds long-term momentum.”
 “An intellectual headshot is a visual snapshot of how you think — it speaks for you before you even show up.”
 “The earlier you start niching, the sooner compounding value starts to kick in.”

Connect with Us:
💻 Visit femalefractionals.com for full transcripts and show notes
📲 Follow us on LinkedIn and Instagram for upcoming episodes
🎧 Don’t forget to rate, review, and share the show!