Ep. 2 From Microsoft to Fractional CRO: Kristi Gaudioso on Building Sales Teams & Knowing Your Worth
Welcome back to Female Fractionals!
In this episode, host Amanda Nizzere (Fractional CMO) sits down with Kristi Gaudioso, Founder & CEO of Luminate Consulting and a powerhouse Fractional CRO. With 25+ years of sales leadership experience โ including over a decade at Microsoft โ Kristi shares her journey from corporate to fractional, the lessons she's learned along the way, and how she's now scaling her own micro-firm.
If youโre a fractional executive, fractional-curious, or looking to grow revenue in your own business, this episode is full of gold. โจ
๐ก Key Takeaways:
Why your "why" matters more than your website when starting out
The difference between full-time mindset and fractional leadership
How underpricing can actually cost you business (yes, even if youโre the best fit)
Why Kristi decided to build a fractional sales team
How creating community has helped her business โ and others โ grow faster
๐ Resources & Links:
๐ Kristiโs company: Luminate Consulting Services
๐ Connect with Kristi: https://www.linkedin.com/in/kristigaudioso/
๐ Stay Connected:
๐ Learn more about Amanda & join the community: femalefractionals.com
๐ Like, comment, and share this episode to support the growing fractional movement
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