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March 27, 2025 โ€ข 32 mins

Welcome back to Female Fractionals!

In this episode, host Amanda Nizzere (Fractional CMO) sits down with Kristi Gaudioso, Founder & CEO of Luminate Consulting and a powerhouse Fractional CRO. With 25+ years of sales leadership experience โ€” including over a decade at Microsoft โ€” Kristi shares her journey from corporate to fractional, the lessons she's learned along the way, and how she's now scaling her own micro-firm.

If youโ€™re a fractional executive, fractional-curious, or looking to grow revenue in your own business, this episode is full of gold. โœจ

๐Ÿ’ก Key Takeaways:
Why your "why" matters more than your website when starting out

The difference between full-time mindset and fractional leadership

How underpricing can actually cost you business (yes, even if youโ€™re the best fit)

Why Kristi decided to build a fractional sales team

How creating community has helped her business โ€” and others โ€” grow faster

๐ŸŒ Resources & Links:
๐Ÿ”— Kristiโ€™s company: Luminate Consulting Services
๐Ÿ”— Connect with Kristi: https://www.linkedin.com/in/kristigaudioso/

๐Ÿ™Œ Stay Connected:
๐Ÿ’Œ Learn more about Amanda & join the community: femalefractionals.com
๐Ÿ‘ Like, comment, and share this episode to support the growing fractional movement
๐ŸŽง Follow us on your favorite podcast platform for more inspiring stories every two weeks

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