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March 27, 2025 β€’ 32 mins

Welcome back to Female Fractionals!

In this episode, host Amanda Nizzere (Fractional CMO) sits down with Kristi Gaudioso, Founder & CEO of Luminate Consulting and a powerhouse Fractional CRO. With 25+ years of sales leadership experience β€” including over a decade at Microsoft β€” Kristi shares her journey from corporate to fractional, the lessons she's learned along the way, and how she's now scaling her own micro-firm.

If you’re a fractional executive, fractional-curious, or looking to grow revenue in your own business, this episode is full of gold. ✨

πŸ’‘ Key Takeaways:
Why your "why" matters more than your website when starting out

The difference between full-time mindset and fractional leadership

How underpricing can actually cost you business (yes, even if you’re the best fit)

Why Kristi decided to build a fractional sales team

How creating community has helped her business β€” and others β€” grow faster

🌐 Resources & Links:
πŸ”— Kristi’s company: Luminate Consulting Services
πŸ”— Connect with Kristi: https://www.linkedin.com/in/kristigaudioso/

πŸ™Œ Stay Connected:
πŸ’Œ Learn more about Amanda & join the community: femalefractionals.com
πŸ‘ Like, comment, and share this episode to support the growing fractional movement
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