Ep. 2 From Microsoft to Fractional CRO: Kristi Gaudioso on Building Sales Teams & Knowing Your Worth
Welcome back to Female Fractionals!
In this episode, host Amanda Nizzere (Fractional CMO) sits down with Kristi Gaudioso, Founder & CEO of Luminate Consulting and a powerhouse Fractional CRO. With 25+ years of sales leadership experience β including over a decade at Microsoft β Kristi shares her journey from corporate to fractional, the lessons she's learned along the way, and how she's now scaling her own micro-firm.
If youβre a fractional executive, fractional-curious, or looking to grow revenue in your own business, this episode is full of gold. β¨
π‘ Key Takeaways:
Why your "why" matters more than your website when starting out
The difference between full-time mindset and fractional leadership
How underpricing can actually cost you business (yes, even if youβre the best fit)
Why Kristi decided to build a fractional sales team
How creating community has helped her business β and others β grow faster
π Resources & Links:
π Kristiβs company: Luminate Consulting Services
π Connect with Kristi: https://www.linkedin.com/in/kristigaudioso/
π Stay Connected:
π Learn more about Amanda & join the community: femalefractionals.com
π Like, comment, and share this episode to support the growing fractional movement
π§ Follow us on your favorite podcast platform for more inspiring stories every two weeks
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
The Breakfast Club
The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy, Jess Hilarious, And Charlamagne Tha God!