Ep. 4: Kymm Martinez on Purpose, Power & the Pivot

Amanda Nizzere is joined by fractional CMO Kymm Martinez, CEO of Wilder Marketing Group. With a 25+ year career that spans Fortune 200 brands, nonprofits, and higher ed—including CMO roles at General Mills, the University of St. Thomas, and the American Cancer Society—Kymm now leads her own fractional marketing firm with purpose, flexibility, and impact at the core.

In this refreshingly honest conversation, Kymm shares what prompted her bold leap at age 55, why she left a high-profile job with no backup plan, and how she gave herself space to figure out what came next. She discusses the difference between consulting and fractional work, the joy (and surprises) of entrepreneurship, and how she’s using automation and AI to scale her business and her network.

Whether you’re thinking of launching your own fractional business or wondering what happens after you leap—this episode is packed with practical insight, inspiration, and real talk from someone who’s walking the walk.

Resources & Tools Mentioned:

• 💼 Wilder Marketing Group
  
  
• 🧰 Tools: HubSpot CRM (free version), ChatGPT, SCORE/SBA, LinkedIn
  
  

Favorite Quote from Kymm:

“I’m still a work in progress—but I’ve learned to stop defining myself by my last job title. I have so much more to give, and now I get to decide how and when I give it.”

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