Amanda Nizzere is joined by fractional CMO Kymm Martinez, CEO of Wilder Marketing Group. With a 25+ year career that spans Fortune 200 brands, nonprofits, and higher ed—including CMO roles at General Mills, the University of St. Thomas, and the American Cancer Society—Kymm now leads her own fractional marketing firm with purpose, flexibility, and impact at the core.
In this refreshingly honest conversation, Kymm shares what prompted her bold leap at age 55, why she left a high-profile job with no backup plan, and how she gave herself space to figure out what came next. She discusses the difference between consulting and fractional work, the joy (and surprises) of entrepreneurship, and how she’s using automation and AI to scale her business and her network.
Whether you’re thinking of launching your own fractional business or wondering what happens after you leap—this episode is packed with practical insight, inspiration, and real talk from someone who’s walking the walk.
Resources & Tools Mentioned:
- 💼 Wilder Marketing Group
- 🧰 Tools: HubSpot CRM (free version), ChatGPT, SCORE/SBA, LinkedIn
Favorite Quote from Kymm:
“I’m still a work in progress—but I’ve learned to stop defining myself by my last job title. I have so much more to give, and now I get to decide how and when I give it.”
Love the show?
Follow, rate, and share to help us spread the word about "Female Fractionals" and support women in creating careers and businesses on their own terms.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
The Breakfast Club
The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy, Jess Hilarious, And Charlamagne Tha God!
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.