Ep. 6: The AI Toolkit Every Fractional Exec Should Know—with Crys Black

What happens when a fractional CMO meets the rise of AI? Magic—and massive efficiency. You'll want to grab a pen and paper for this one!

In this episode of Female Fractionals, host Amanda Nizzere sits down with the dynamic Crys Black, a fractional CMO and RevOps leader at Crys Black Consulting. Crys shares how she leverages over a dozen AI and tech tools to run her business, amplify client results, and build an AI-powered digital twin to manage her social presence (yes, really!).

You’ll hear how her nonlinear career—from IT to marketing to fractional life—intersects with her love of experimentation, and how AI has not only improved her workflows but also helped her create a custom Valentine’s Day album.

Whether you're overwhelmed by the pace of new tools or just wondering where to start, this episode will give you inspiration, a real-world roadmap, and full permission to just start playing.

💡 Highlights:

• How Crys transitioned from Silicon Valley IT to fractional CMO life
  
  
• Her go-to AI tools, including ChatGPT, Motion, Storm, and Lovable
  
  
• How she uses deep research tools to prep for sales calls in 10 minutes flat
  
  
• Why your digital twin might be your best content creator yet
  
  
• Her approach to staying current without getting overwhelmed
  
  
• How she used AI to win Valentine’s Day (we’re serious)
  
  

🔗 Resources + Links:

• Connect with Crys Black on LinkedIn
  
  
• Tools like Motion
  
  
• AI Book Mentioned: The Playground (fiction)
  
  

✨ Fractional doesn’t have to mean frazzled. With the right tools, you can scale your value—without scaling your hours.

Visit FemaleFractionals.com for the full transcript and bonus resources from this episode.