In this episode of Female Fractionals, Amanda sits down with Erika Weiss — a seasoned fractional CMO, founder of Elevated Brand, and adjunct professor at Loyola Marymount University. With a rich background in brand strategy, fitness, wellness, and consumer marketing, Erika shares her journey from corporate leadership to launching her own consultancy after four layoffs in four years.
🔍 What You'll Learn:
- Why Erika left the corporate world to create her own path as a fractional executive
- Her personal definition of what it really means to be “fractional” — and why embedding with the client is key
- The importance of resilience, upskilling, and building a strong professional network
- How Erika lands clients through authentic relationship-building and a standout LinkedIn presence
- Tactical advice for marketing yourself as a fractional, especially in competitive industries
- How she balances her roles as a consultant, professor, and mom — and why agency over her time is her biggest win
- What she wishes she’d known at the start of her fractional journey
💡 Erika’s mantras:
“Resilience is my ethos.”
“Always be learning.”
“Make friends before you need them.”
📘 Mentioned in the episode:
- Obsessed by Emily Heyward (Erika’s favorite business book)
- Her mentors she wants to give a shout-out to: Gordon Ho and Suzanne Blankenship
🎧 Subscribe, share, and leave a review if you enjoyed the episode!
🌐 Full transcript and links: femalefractionals.com
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