Ep. 7: Resilience, Relationships, and Reinvention: Erika Weiss on Thriving as a Fractional CMO

In this episode of Female Fractionals, Amanda sits down with Erika Weiss — a seasoned fractional CMO, founder of Elevated Brand, and adjunct professor at Loyola Marymount University. With a rich background in brand strategy, fitness, wellness, and consumer marketing, Erika shares her journey from corporate leadership to launching her own consultancy after four layoffs in four years.

🔍 What You'll Learn:

• Why Erika left the corporate world to create her own path as a fractional executive
  
  
• Her personal definition of what it really means to be “fractional” — and why embedding with the client is key
  
  
• The importance of resilience, upskilling, and building a strong professional network
  
  
• How Erika lands clients through authentic relationship-building and a standout LinkedIn presence
  
  
• Tactical advice for marketing yourself as a fractional, especially in competitive industries
  
  
• How she balances her roles as a consultant, professor, and mom — and why agency over her time is her biggest win
  
  
• What she wishes she’d known at the start of her fractional journey
  
  

💡 Erika’s mantras:
 “Resilience is my ethos.”
 “Always be learning.”
 “Make friends before you need them.”

📘 Mentioned in the episode:

• Obsessed by Emily Heyward (Erika’s favorite business book)
  
  
• Her mentors she wants to give a shout-out to: Gordon Ho and Suzanne Blankenship
  
  

🎧 Subscribe, share, and leave a review if you enjoyed the episode!
 🌐 Full transcript and links: femalefractionals.com