From C-Suite to Startup: How Brooke Skinner Ricketts Built a Career Acceleration Empire

🎙️ Rebroadcast: Episode 3
In this inspiring rebroadcast, host Amanda Nizzere sits down with Brooke Skinner Ricketts, CEO of Beyond Barriers—a career acceleration platform with a mission to give every professional the tools they need to realize their full potential.
Brooke's journey is anything but linear. From aspiring documentary filmmaker to waitress to accidentally landing in account planning, she climbed the corporate ladder to C-suite roles at Twitter, Cars.com, and more—before taking the ultimate leap into entrepreneurship during the pandemic.
Now, she's helping thousands of ambitious professionals break through career plateaus, navigate workplace challenges, and accelerate their growth through what she calls "career fitness"—a 12-week transformational program that goes far beyond traditional professional development.

🔑 Key Takeaways:
On Taking the Leap:

"Leap and the net will find you"—Brooke's guiding principle for taking risks throughout her career
How COVID became an accelerant for purposeful work and entrepreneurship
Why building something new required letting go of "renovating and watering" other people's companies

On Career Acceleration:

Why ambitious people rarely get stuck because of ability—it's the navigational skills they're missing
The five pillars of career fitness: Clarity, Courage, Commitment, Conviction, and Community
How to move from "should I speak up?" to "what am I going to say?"

On Boundary-Setting & Self-Care:

The simple framework: What are the three things you need to accomplish today, this week, this month, and this year?
Why accountability partners are essential (both personal and professional)
The practice of "controlling the controllables" in uncertain times

On Mentorship:

Women are over-mentored and under-sponsored—and what that means for your career
How to be strategic with your asks: Use the STAR method to make it easy for people to say yes (or no)
"Just because you can doesn't mean you should"—the power of ruthless prioritization

On Board Service:

Start talking about your interest in board work—to everyone
Target nonprofit boards strategically: choose organizations where you'll meet corporate board members
Common misconceptions: Board work isn't a "cake job"—be prepared for bankruptcies, CEO transitions, and crisis management
First-time board member advice: You're there to ask smart questions, not have all the answers


💡 Golden Nuggets:

"Just because you can doesn't mean you should"—especially important for women who are wired to take on non-promotable work
Women have 6x more mentors but are far less likely to have sponsors
"No is a complete sentence"—and it's okay to use it
The best investment in yourself might be as simple as playing tennis once a week
Career fitness is like physical fitness: you can't go to one CrossFit class and be in shape forever


🎯 Perfect For:

Fractional executives navigating their entrepreneurial journey
Professionals feeling stuck at a career inflection point
Anyone considering a leap from corporate to entrepreneurship
Leaders looking to develop their teams beyond traditional skills training
Women seeking board opportunities


📚 Resources & Links:
💼 Beyond Barriers - https://www.gobeyondbarriers.com
🔗 Connect with Brooke on LinkedIn - https://www.linkedin.com/in/brookericketts/

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